- The document provides an evaluation of a music magazine media product called DMD. - It describes the design conventions used, including the title, color scheme, and layout following Guttenberg principles. - The target audience is identified as men and women aged 15-27 based on market research, and the magazine aims to attract this group through its music content, images, and use of a direct address model on the cover.

1. AS Media studies
Evaluation
Question 1– In what ways does your media product use, develop or challenge
forms of conventions of real media products? The magazine title is called DMD
it’s in big capital letters, it is in clear bold sansarif fonts, this makes it clear and
stands and catch peoples eye. The colour scheme is red and black and white,
this effect makes the page stand out and on the page and it also links in with
the indie style genre. The title DMD stands for Devine music deluxe, this links
in to a music magazine and as it has been shortened down to make it have a
nicer look as a masthead on the front page and it has also been shorten down
to make it easier to remember. I also got the name of DMD as it sounds like
the famous music magazine NME, which I used to help me design my music
magazine.
The house style used is very similar to the NME, as I used there magazines for
inspiration to help me design my magazines. I have used the Guttenberg
principle as in the primary optical area have put my masthead, this is because
this is the first thing the viewers will see, In the strong fallow area where the
readers next look, I have filled the strong fallow area with sub images as
people pay a lot of attention to this certain area. As gravity pulls the eyes of
the reader from the primary optical area to the terminal are, therefore their
needs to be a high amount of information in this area. Therefore I have filled
this area with cover lines and article subheadings as there will need to be a
high amount of information in this area. According the Guttenberg design
there is next a weak fallow area. This is where the viewer looks or reads the
information last this is why I have not put much information there and just put
a small model credit and insert there as the viewer will pay small amounts of
information to this area.
The photograph used is a close up of a male who is using direct address, this
creates a relationship with the reader, it also makes them feel that the image
or model is looking right at them; it also forces the viewer to look at the image.
The image has high key lighting this creates an upbeat mood to the image and
breaks the codes and convention of an indie style magazine. However the
boy/model used in has a smug look on his face with his hood up this creates a
criminal thug like approach to the image. This then makes it appeal to the
younger audience between the ages of 15-23. The look on this boy’s face also
shows a cocky look which could suggest that he thinks he’s better than

2. everyone else; this could be seen as stereotypical for this genre and gender
and age category.
The special effects I used where the magic healing tool to create a sharper
image, and make the image look more professional when it’s finished, I also
used this to remove any skin blemish’s e.g. spots and dry skin. I also used the
polygon lasso tool to cut out any part o the image that was not nessecery. I
also used the polygonal lasso to pick up images and more them into set places
of the cover.
For my double page I used 3 columns’ and within the middle of the Image of
two models/band. The Bold capitals to my contents page and double page are
in bold sansafrif fonts, which creates and organised formal approach to the
magazine.
Question 2– There are two types of genre represented in my magazine the two
types are RnB and Indie
Within the RnB genre, there are males used, he wears fashionable high street
clothes which a lot of the younger teenage audience will relate to this and may
look at this male and want to dress like him. The clothes that this male wears
also relate to the genre being reprsentated. Also the male is represented as
cocky/moody and grumpy, this is also stereotypical of this genre and it is also
seen as cool by the younger audience who look up to these types of artists as
role models. However this set model looks like he comes from a higher/middle
class style background which breaks the stereotype of this genre as people
from this genre tend to come from lower class background e.g. rags to riches.
He is also a young male who is looking moody which could be said that this is a
stereotypical representation of his age and gender. The fact that this young
model has his hood up show that he is trying to have the criminal look (like the
stereotypes) and is trying to look like he comes from a lower class back ground
and is trying to link in with stereotypes of the RnB genre.
In the Indie genre there are two young males used, and in the images used
they seem to be joking and laughing about. This could be said to be
stereotypical of their age, as they are laughing and joking around. This maybe
seen as immature, this could be said that this is stereotypical of young males
from the Indie genre. Also some of these clothes worn by the young male, are

3. maybe seen as different and unseen which links in with the Indie genre as it is
stereotypical to break the codes and conventions of an indie genre.
Question 3 – What kind of media institution might distribute your media
product and why?
The IPC is more likely to publish my music to publish my magazine as this
company publishes the NME, this music magazine is very similar to mine as I
used this for inspiration to design my music magazine e.g. the house style and
layout plan, they may also publish my music magazine as the music magazines
they publish are extremely and appeal to a wide audience, and is in my music
magazine I use different types of genre to appeal to different audiences and
age categories then they may publish my magazine for this reason.
Question 4 – Who would be the audience for your media product?
The audience for my media product would be both men and women, but
mainly men as due to my product research the majority of people who
answered my survey where men aging from 15- 27. The research I conducted
helped me to come to this age range as many similar magazines had a young
youthful feel to them, for example the colour scheme was bright and colourful
which links in with the younger age category
I have asked for comments off people around college e.g. the public and see
what they had to say about my music magazine.
“The double page looks well-presented and professional however the start of
the font colour for your article may want changing so it’s easier to read” This is
just a minor adjustment which can be changed in seconds make it look more
professional and give it a sharper edge.
“The front page looks good ad professional however the logline with the sub-
images makes it have a slightly messy look”. His can be changed by using the
magical healing tool remove of any skin blemishes or spots which will make it
look sharper and less messy. I may also transform he image to adjust it to
make I look nicer and have a better house style on the front page. I might also
use he polygonal lasso tool to crop ad cut the unnecessary parts of the image
These comments from the focus group helped to understand how I could have
improved upon my magazine if I was to do it all again. The positive and
constructive feedback

4. Question 5 – How did you attract /address your audience?
The target audience for my new music magazine is both men and women
mainly men tough. Aging from 15- 28. This age range was a result of my market
research as I found out what young people seeks for in a music magazine and
what appeals to them. Tis will help me to decide in what I want to put in my
music magazine to entice these young people into read it.
I managed to do this by the use of colour and current content on the latest
artists and bands including a range of images and text. For example my
contents page includes many new and some of the older generation of artist
this is so that it appeals to a wide audience and will entice people into reading
my music magazine. I also used the NME for inspiration to help design my
magazine, this is a very successful music magazine which is read by many
people, and therefore if the house style is similar it may appeal o this target
audience.
The model used on the front cove of my magazine is us direct addresses this is
used to make the reader/audience feel that the model is looking at them and it
creates a relationship between the reader and model and focus reader to pay
attention to the magazine.
The text and language used is suitable for my target audience because it talks
to them about what they want to see and read about, I know this due to my
product research as may people said they seek for new music everyday
therefore I have wrote about new music and bands.
Question 6 – What have you learn about technologies from the process of
constructing this product?
Microsoft word and PowerPoint allow documents to be written and presented
to be made in an easy way but at the same time look professional. This has
been important and useful software as it has helped me present my finished
work and help I look more professional.
Blogger is a great way of presenting all of my work electronically; which bodes
well with the media course as it is another form of media. Even though this is a
great way of showing your information in a professional light it was still rather
difficult to become accustomed to I became use to the application and was
successfully uploading posts by myself in no time.

5. Photoshop has also been a necessity throughout the course, enabling me to
create my magazineand able me to edit the raw images I took for my final
peaces of work.
Technological convergence from the computers in class allowed me to
research slicks on the internet, and take pictures and use them form my final
peaces.
This displays that anyone can easily research, create and distribute projects all
on one device. It is now very easy to do things like this at home. It’s also a
much cheaper.
Question 7 –Looking back at your preliminary task, what do you feel you have
learnt from the progression from it to the full product?
I’ve learned many new camera techniques when taking photographs
throughout the course. I have educated how to take more expert images and
now know how to use the camera in additional depth and detail. For example
instead of just using auto mode I now use manual mode and change the
settings to take a higher quality image.
I have also become more quipped with using Photoshop as I know feel more
confident in using set tools like the healing brush to remove spots and skin
blemish’s. I have also used how o crop and cut set parts of the images to adjust
it to size to help make the page have a more professional edge.