The document discusses targeting the audience for a new music magazine. It aims to target younger rock music fans aged 16-25, primarily males. To appeal to this demographic, the magazine uses young male models in rock clothing on the cover and in photos, and features a story about a young band in school uniforms to increase relatability for younger male readers. The goal is to attract an audience that is 75% male by appealing to their interests in rock music and relatable imagery.