The document discusses strategies for targeting and attracting a young female audience aged 16-23 to a magazine. The target audience was based on research of similar magazines. The masthead, front cover featuring a female artist in the target age range, contents page using bands and models, and double page spread using an interview style were designed to attract this audience through relatable content and building personal connections between readers and artists. Unconventional design elements like dotted lines and a large subscription box were used to catch readers' attention.

1. Who would be your audience for
your media product
&
How did you address/attract your
audience

2. My target audience
During my planning into a target audience for my magazine I had decided to have
a female audience with an age range between 16-23, I based this decision on the
research that I done on under the radar and bliss magazine as these were the two
magazines I wanted to base my magazine around, I found that bliss had an age
range of 13-17 year old girls and under the radar was 17-25 so I decided to
incorporate both ages into my magazine and use a more mature look like under
the radar but still with a girly style to attract a female audience. However under
the radar is a mix gender magazine and isn’t mainly for females or males but bliss
is mainly for teenage girls.

4. Front coverMy Mast head will attract readers as it means things that is clearly expressed so my
audience will want to know why it is and will attract a younger audience as it may indicate
an easy read. My Front cover is essentially the first thing that my audience will see, so I
want to give them a taste of what the content is like inside, I focused on a female audience
but I didn't want to completely block out the male audience so I used reasonably neutral
colours for my house style I used a plum which is a deep blue/purple. But as I was still
targeting a female majority I had a female artist for my front cover, I feel that a female
artist with a bit of an edgy look still will not deter a male audience. The wide use of
musicians names around the edge will bring in a variety of different audiences as it will
appeal to more people.
I also used an artist that is in the same age range as my target audience so that my target
audience is more likely to buy my magazine because they are able to relate to my artist.
My front cover does not use direct mode of address which goes against codes and
conventions of most front cover magazines, the reason for doing this is because I feel I will
be able to attract and address my audience through wonder and mystery. They will wonder
why my artist is not looking directly at the camera and is trying to cut off that relationship
and this will create a sense of mystery.
Because of the fact I haven't got a direct mode of address I adjusted the contrast to make
the image stand out and more vibrant to also help attract an audience, this also appeals to
a female audience as they are attracted by bright visual colours.
I have also used sell lines and cover lines that include buzz words to create a hypodermic
needle effect where they are injected with ideas from the magazine and makes them want
to read on further. using contrasting colours to also again catch their eyes.

6. Contents page
I feel that I have become slightly more towards a female audience in my contents page, my
housing style is again still quite neutral using the blue/purple and grey but my choice in the
band I used and what they were wearing makes it more feminine. I have gone more for my
main target audience of the majority being a female audience. I have used different models
to the one that I used on my front page, to attract a larger fan base as I will be attracting
fans from both my front cover and then from my contents page and double page spread.
I feel that because I used dotted lines and a large subscription with a completely contrasting
colour is the way I have gone against convention in my magazine as not many magazines use
dotted lines to break up their columns and a bold and quite powerful subscription box at the
bottom corner will attract an audience due to this and will catch their eye and make them
more likely to subscribe or by my magazine.
Hermeneutic coding has been used in my contents page this is due to the fact that in my
features I have used a large range of artists names and will attract my audience because
they may be able to find an artist that they enjoy.
I have used social media addresses that will again attract a young audience as they are more
likely to be on social media and will be an easier way for them to discover and read the
magazine.
I have used my images to create a more realistic view for my audience so they are able to
relate to the artists, because I have got them to smile in the images this will create a sense
of joy and happiness and will be projected onto my reader.

8. Double page spread
I have used an interview style to create a more personal relationship between my
audience and artists I have done this by asking a few questions that will possibly make my
reader laugh and I have also involved my readers into the interview by using social media
to find a question from my audience and this will bring in my audience on a personal
level. My audience will like this because they feel like they are getting to know the real
side of the artists and are becoming a part of their lives because they are able to find out
the questions that they want to know. I have changed the house style to fit the
personality of my artists this will attract a female audience because of the use of pinks.
The image that I used for the girls was a very contrasting one from my contents page as
they are emotionless I am also using a direct mode of address, this again creates a
stronger relationship between audience and artist. The image I used could demonstrate to
my audience that its okay to have a good and bad side as the use of lighting creates this
effect. The girls are extremely close together showing their own close friendship which
will attract girls who also have close friendships as they feel they are able to relate to the
girls.