The document outlines a photo shoot plan that includes:
1) Using a 16/17 year old female model to appear slightly older and be inspirational to target readers of a similar age.
2) Giving the model heavy eye makeup and messy curly hair against a natural setting like a field or forest with minimal props and clothing.
3) Photographing the model with a serious pose for the cover and another serious pose plus a natural laughing pose for inside pages to convey emotion and relate to the natural background.