The document analyzes the results of a questionnaire about a potential magazine. It summarizes that the target audience is 74% female and between ages 15-18. Most are students who don't have much disposable income, so the magazine will be inexpensive. It will focus on content like music, concerts, interviews and celebrity gossip that interests teenagers. The color scheme and topics covered will be tailored to the identified preferences of the target demographic.

1. Questionnaire Analysis

2. Since 74% of my audience is
women, I will focus my
magazine on the female
readers, and choose a girly
colour scheme. The content in
the magazine will also appeal
more to girls than to boys, but
since 26% of my readers are
boys, I won’t make a completely
girl magazine.
Most of my readers are in the
age between 15 and 18, which
means I need to focus my
magazine on things that
interests
teenagers,
like
concerts and young artists. This
also means that my readers will
be easily influenced by the
media and it will be smart to
promote products in the
magazine.
Because all my readers are
student, (and most likely college
students as they are between
15-18 years old) and only 9%
work part time, my target
audience is likely to not have
very much money to spare. I
will therefore sell the magazine
quite cheap. This result also
shows me that most of my
readers will have a lot of spear
time
to
read
magazines, suggesting the
articles may be longer and
deeper.
Since 65% of my readers have
subscribed
to
magazine
before, they are likely to
subscribe to a magazine
again, and I will therefore

3. 66% of the audience listen to
rock pop, so my magazine will
be a rock pop magazine where
I feature rock pop-artists and
music.
According to the results, it is
clearly
that
exclusive
interviews are the most
popular content of a magazine.
I will therefore promote the
interview in my double spread
on the front cover to attract
readers. There was also quite a
lot of people who wanted to
read about Concert & Tour
dates, so I am going to add that
in as well as a bit celebrity
gossip.
The majority of the audience
wanted free stuff to be in the
magazine, so I will attract my
readers by promoting free
posters on the cover page.
Since every reader except from
one use Facebook, I will put a
“like us on Facebook” symbol
somewhere in the magazine. I
will maybe promote the
magazine’s YouTube channel
and Instagram as well, since
the majority of my readers use
these social medias.

4. The majority of my audience wanted the colour scheme to
consist of popping colours such as red, black and yellow.
However there was quite a lot of people who wanted the
colours to be simple; black, grey and white. Also, 18% of the
readers wanted pastel colours, and since the majority of my
readers are women, I will use a girly colour scheme (like
pink, pastel colours, black, grey and white). Since 7 out of
23 persons skipped the questions, I assume there colour
scheme doesn’t really matter for the audience, and that
whatever colours I use, the readers will still read the
magazine.
The majority of the audience is willing to spend
between £3.5 - £5 on a magazine, and I will therefore
price my magazine somewhere between that. There is
also a few people who would pay more than 5 pounds
on a magazine, suggesting that they will have some
disposable income or extra money to spare.