PPT for my COMM454 class. Conducted with store manager's approvement.

1. Presented by: Group 5

2. 1

3. T H E B O D Y S H O P
u Founded in 1976.
u Was acquired first by L'Oréal, and more recently by Natura.
u Social and environmental aspects.
u The Centre mall location opened in 1987.
u There are three store finish styles for The Body Shop.

4. Rebecca
Age: 21
University student,
care about appearance
& fashion. Uses smart
phone and shop online.
Amanda
Age: 45
Local Resident, takes
good care of herself,
aware of economical
and social aspects.
David
Age: 32
White-collar
professional who prefers
all natural and ethical
sourced products.

5. 2

7. Current
Storefront

8. Entrance

10. 3

11. Body Care
Skin
Care
Make up
Cash
Register
Gifts &
Men
Featured Areas
Entrance

18. 4

19. Follow the Accessibility for Ontarian's with Disabilities Act
Create illusion of space with:
p High ceilings
p Mirrors
p Variety of lighting fixtures

20. 5

21. 1.Idea-oriented Presentation
2.Style/Item Presentation
3.Colour Organization
4.Vertical Merchandising
5.Tonnage Merchandising
6.Frontal Presentation

22. 1.Idea-oriented Presentation
2.Style/Item Presentation
3.Colour Organization
4.Vertical Merchandising
5.Tonnage Merchandising
6.Frontal Presentation

23. 1.Idea-oriented Presentation
2.Style/Item Presentation
3.Colour Organization
4.Vertical Merchandising
5.Tonnage Merchandising
6.Frontal Presentation

24. 1.Idea-oriented Presentation
2.Style/Item Presentation
3.Colour Organization
4.Vertical Merchandising
5.Tonnage Merchandising
6.Frontal Presentation

25. 1.Idea-oriented Presentation
2.Style/Item Presentation
3.Colour Organization
4.Vertical Merchandising
5.Tonnage Merchandising
6.Frontal Presentation

26. 1.Idea-oriented Presentation
2.Style/Item Presentation
3.Colour Organization
4.Vertical Merchandising
5.Tonnage Merchandising
6.Frontal Presentation

27. 6

28. ü Customers turn right when entering
ü Decompression Zone
ü When customers stay longer, they buy more
p The more open space, the longer shoppers linger
ü Customers shop by problem or occasion
Retail phenomenon that happened in
The Body Shop store

29. ü Hunters (men) V.S. Gatherers (women)
u Women shopping together like a shopping machine
ü Quick time and Slow time shopping environments
ü Alpha and Beta Mode (Autopilot)
Retail phenomenon that happened in
The Body Shop store

30. 7

31. Featured Areas

32. Details

33. ü Change the flooring to a cleaner and natural colour.
ü Less petition stations.
ü Remove self-contradictory posters.
ü Add product stands for rounded shaped body butter.
Suggestions

34. Window Display

35. Suggestions

36. Lighting
Suggestions
ü Replace some track lights with pot lights
ü Proper placement of spotlights and mirrors
ü Add built in shelf lighting such as strip lights or LED tape-lights

37. Theatrical Effect

38. ü Add category signage (Skin Care, Body Care, Make-up, etc.)
ü Add subcategory signage (scents, ingredients, usage, etc.)
ü Small, hidden speakers playing nature sounds (birds, water, crickets, etc.)
ü Added greenery above all shelves to complement nature soundtrack.
Suggestions

40. Wall Space

41. Suggestions

42. THANK YOU
THE BODY SHOP
F O R L I S T E N I N G
P R E S E N T E D B Y G R O U P 5
A N Y Q U E S T I O N S ?
THE BODY SHOP STORE LAYOUT THE MOST IMPORTANT AND INTRESETING FINDINGS