The staff training manual provides guidance on basic visual merchandising techniques. It covers topics like color coding merchandise, proper vertical placement from top to bottom shelves, using sight lines and visual breaks to guide customers, and seasonal plan-o-grams for displaying products. Nesting tables at store entrances should showcase the latest seasonal items with good housekeeping and product information.

1. Staff Training Manual
on Basic Visual Merchandising
Compiled By : Amit Shanklya
Manager - Visual Merchandising

2. Staff Training on Visual Merchandising includes following basic points:
Colour coding and blocking of merchandise
Visual placements
Merchandise Mix and Accessories Mix
Merchandise Placement
Update on Visual Merchandising
Use and maintenance – Mannequins, Props and Ticketing

3. Always an easy
and inspiring Shopping
Experience
Basic Visual Merchandising
Vertical Merchandising
It has been proven that every one of us has different focal point.Not all of us see things at the same focal point, while some of us see things at a higher point,
others see 1,2 or even 3 point higher or lower.
Merchandise must therefore always be presented vertically from the top shelves to the bottom shelves. This is to allow the customer to immediately be able to
identify the different styles or design within the 4 seconds window of opportunity.
*CORRECT *WRONG
*from top to bottom

4. Always an easy
and inspiring Shopping
Experience
BASIC VISUAL MERCHANDISING
Colorization :
Refer to colour chart for groupings
WARM (from yellow to red)
Light Dark
COOL (from green to blue)
Light Dark
NEUTRAL (from brown to white)
Brown White

5. Always an easy
and inspiring Shopping
Experience
Basic Visual Merchandising
Sight Lines
Our eyes see objects by following clear lines for direction, these lines are known in Visual Merchandising
as sight lines.
Always present your merchandise in straight lines. Strong sight lines will help customers to identify groups & classification
*CORRECT *WRONG
*Strong Sight Lines

6. Always an easy
and inspiring Shopping
Experience
Basic Visual Merchandising
Visual Break
Visual breakare always & must be introduced between 2 products that otherwise might be “misread” as the same.
*Without visual break *With visual break

7. Always an easy
and inspiring Shopping
Experience
Basic Visual Merchandising
Visual Break
Always merchandising colour according in the order of warm,cool & neutral, always presenting it from left to right or from top to bottom.
(See examples below)
Visual break are always & must be introduced between 2 products that otherwise might be “misread” as the same.
*CORRECT *WRONG
from top to bottom
*CORRECT *WRONG
from left to right

8. Always an easy
and inspiring Shopping
Experience
Seasonal Plan-O-Gram
3 wall panel units- all stock presented on shelves
Flatfront (3 fit) Flatfront (3 fit)
*Bottom *Top *Bottom *Bottom *Bottom *Bottom *Top *Bottom

9. Always an easy
and inspiring Shopping
Experience
Seasonal Plan-O-Gram
Plan -O-Gram for a 3 wall units & 1 Half rack
*Shirt Faceout *Shirt Faceout
on straight bar on straight bar
*Bottom *Top *Bottom
*Design1 *Design 2

10. Always an easy
and inspiring Shopping
Experience
Seasonal Plan-O-Gram
Plan -O - Gram for a 2 wall panel units & 1 Island Fixture
*Shirt Faceout
on straight bar
*Bottom *Top *Bottom

11. Always an easy
and inspiring Shopping
Experience
Basic Visual Merchandising
Nesting Table
Nesting tables are always located at areas that have been known to have the highest shoppers’(i.e At the entrance of the store or department.)
So what we put on the nesting table will naturally be seen by a large group of people. We must therefore always remember to plan & monitor how
we merchandise the nesting table. Housekeeping of the nesting table must be a top priority.
Here is how we can showcase our latest & the best on the nesting table using arrival of the season.
Product information/seasonal
instore communication
*Top *Bottom
*Top *Top *Bottom *Bottom
Merchandising
nicely folded and stacked
*Top *Bottom *Top *Bottom *Bottom