Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. Retail design is primarily a specialised practice of architecture and interior design, however it also incorporates elements of interior decoration, industrial design, graphic design, ergonomics, and advertising

1. RETAIL DESIGN

2. Retail design is a creative and commercial discipline that combines several different areas of
expertise together in the design and construction of retail space. Retail design is primarily a
specialised practice of architecture and interior design, however it also incorporates elements of
interior decoration, industrial design, graphic design, ergonomics, and advertising.
WHAT IS RETAIL DESIGN?

3. A retail designer must create a thematic experience for the consumer, by using spatial cues to
entertain as well as entice the consumer to purchase goods and interact with the space. The
success of their designs are not measured by design critics but rather the records of the store
which compare amount of foot traffic against the overall productivity. Retail designers have an
acute awareness that the store and their designs are the background to the merchandise and
are only there to represent and create the best possible environment in which to reflect the
merchandise to the target consumer group.
ROLE
RETAIL DESIGN

4. RETAIL DESIGN
RETAIL STORE - AL HILAL FLAGSHIP STORE, RIYADH

5. RETAIL DESIGN
IMPORTANCE IN GOOD RETAIL DESIGN
▸ Maximises Sales
▸ Reinforces Brand
▸ Showcases Products
▸ Benefits for staff

6. RETAIL DESIGN
MAXIMISES SALES
Effective retail design results in a space that is well laid out with products that can be easily
found. It makes browsing enjoyable ensuring customers have a pleasant experience once they
step inside.
The more comfortable your customer is and the more enjoyable their shopping experience with
you is, the more time and money they will spend with you.

7. RETAIL DESIGN
REINFORCES BRANDS
With so many different product lines and brands clamouring for customers’ attention, making your
brand stand out from the crowd is vitally important. By making effective use of your retail space,
you can positively reinforce your brand with your customer every time they visit.
In addition, you can highlight aspects of your brand by creating a particular feel or providing a
unique experience for your customer.

8. RETAIL DESIGN
SHOWCASES PRODUCTS
The right retail design can showcase your products in such a way as to visually merchandise them. When it comes to
the layout of your space, you should ensure that there is enough room to effectively highlight your products so that
your customers can instantly observe them.
Provide your customers with a logical path through and around your store to enhance their browsing experience and
prevent them from having to navigate around rails and displays to find the product they are looking for. By doing this,
you can showcase the appearance of your products, draw customers in and encourage them to purchase more.

9. RETAIL DESIGN
BENEFITS THE STAFF
There are also clear benefits of a good retail design for staff. A well-laid out and tastefully
decorated space will give staff pride in their workplace and boost their overall productivity which
has a knock-on effect in boosting their morale. In creating a comfortable retail space, you also
create a comfortable workplace that can improve staff retention and loyalty.

10. COMPONENTS OF
RETAIL STORE DESIGN
‣ STORE INTERIOR
‣ STORE EXTERIOR

11. COMPONENTS OF RETAIL DESIGN
STORE EXTERIORS
▸ Place of location
▸ Marques
▸ Store entrance
▸ Window display
▸ Door Types
▸ Walkways
▸ Size of the building
▸ Colors and materials
▸ Theft prevention

12. COMPONENTS OF RETAIL DESIGN
STORE INTERIORS
▸ Envelope
▸ Internal
▸ Methods of display
▸ Signage
▸ Visual Merchandising

13. STORE LAYOUT
Store layout is the design of a store's floor space and
the placement of items within that store. Store layout
helps influence a customer's behaviour, which means
when done right, it's a key strategy to a store's
prosperity.

14. STORE LAYOUT
FACTORS AFFECTING STORE LAYOUT
‣ Total space available
‣ Types of product/ merchandise offered by the store
‣ Number department in store
‣ Volume and variety ratio in the product line
‣ Mode of operation
‣ Movement required in the store locating, picking & storing
‣ Target customers and the average not. of customers
‣ Degree of change in operation
‣ Stock /inventory level

15. TYPES OF STORE LAYOUT
FREE FLOW / BOUTIQUE LAYOUT
▸ fixtures & merchandises grouped into free
flowing pattern
▸ no defined traffic pattern in store
▸ small stores - less 5000 sq. ft
▸ fails to provide cues to customer
ADVAN - impulsive buying
DISAD - confusion & waste floor space

16. TYPES OF STORE LAYOUT
GRID LAYOUT
▸ fixtures - long rows, right angles
▸ ex: supermarket & drugstore
▸ true shopping layout
▸ often referred as maze
ADVAN - easy to locate, cost efficient
DISADV - limited browsing & creativity in decor

17. TYPES OF STORE LAYOUT
CURVING/LOOP (RACETRACK) LAYOUT
▸ exposes customers to merchandise
▸ ex: departmental stores- Shopper’s
stop
▸ begins at entrance and returns to
the front
ADVAN - creative unique display,
friendly and relaxed atmosphere
DISADV - doesn’t encourages to
browse, can be frustrating

18. TYPES OF STORE LAYOUT
SPINE LAYOUT
▸ variation of grid, loop and free
form
▸ single main aisle running from
front to back
▸ medium sized - 2,000 - 10,000 sq.
ft
▸ ex: footwear, etc.

19. TYPES OF STORE LAYOUT
HERRINGBONE LAYOUT
▸ narrow stores - 40 ft width
▸ one main aisle bisecting the stores
▸ ex: toy stores, music stores, etc.
▸ ADVAN - adds visual appeal, best
for more products and less space
▸ DISADV - increased shoplifting,
cramped store, limited browsing
scope