Category management is an assortment of items, that help customers find appropriate substitutes for each other. Products are categorized with the help of planogram software based on similarities in consumer preferences, target audience, seasonal activities.

1. Howto
ImplementBest
Category
Management
Practicesto
ImproveRetail
BusinessProfit?

2. What is
Category
Management?
It is an assortment of items, that help customers
find appropriate substitutes for each other.
Products are categorized based on similarities in
consumer preferences, target audience, seasonal
or occasional and convenience categories.

3. Why Planogram is Helpful for Better
Category Management Decisions?
 Planogram is termed as a category
management tool, that identifies products for
the target segment and helps understand how
the shopper encounters those products on the
store shelves.

4. What are the
Planogram
Category
Management
Process?
 The first step is to understand the store by measuring
and making layout drawings of the stores. It helps to
improve retail store profitability.
 To create planograms, the retailer should analyze the
dimensions of all products that need to be placed on
store shelves.
 The last step is optimizing the space between shelves
and displaying products based on sales data.This helps
to analyze sales, adjust and extend product categories
and assortment.

5. Planogram
BestCategory
Management
Practices to
Boost Retail
Sales
Accurate data
on consumer
demographics
and behavior
Consider
clustering
Understand the
retail store
layout
Strategic
placement of
complementary
products

6. Accurate data
on consumer
demographics
and behavior &
Consider
clustering
By analyzing the customer data, stores can determine
tactics that will entice customers to the store. For
instance, introducing new products, categories,
discounts or even changes in the store layout.
Retailers can create clusters by grouping stores based
on similar attributes such as region, customer, and
store size.

7. Understand the
retail store
layout &
Strategic
placement of
complementary
products
Helps to analyze how the store should be
merchandised in a way that can promote a
category to increase sales of all departments.
Placement of complementary products ensures
logical continuity within the aisle.This helps
increases the chance of impulse purchase by
shoppers.

8. Use Nexgen POG to implement best category
management practices to drive retail sales.
www.nexgenus.com sales@nexgenus.com