From focus groups and test screenings of their initial ideas and first draft of a music video, the authors learned how to improve the narrative, what elements worked well and what should be cut, and gained new ideas from audiences. They incorporated this feedback, making adjustments to better convey their intended message and enhance continuity and lip syncing between scenes. Finally, they published the final video online and solicited additional comments to further refine their work.

1. What have you learnt from your audience feedback?

2. Our first form of audience feedback was when we organised a focus group. There were about 6 students from a range of year groups who were given our first ideas, storyboards, narrative and some questions about the whole idea. From this we learnt what we needed to improve, what worked well and what didn't. They also helped us to gain an insight into how the audience may interpret our narrative and if its coming across the way we wanted it to. They also told us parts that should be taken out and also provided us with brand new ideas to help our narrative. We took all this on board and made adjustments to our video.

3. After this, we then created and produced our first draft of the music video. Again we got audience feedback by piloting the video to a small group of students who then gave us feedback. They pointed out some continuity errors, lip-singing that needed to be adjusted to make it more accurate and precise and also suggested making the transitions between scenes smoother. For example in one scene its as if he is walking off the camera and the next scene he is walking toward the camera so we edited it to make it as if he’s walking off one scene and into the next scene making sure he was placed in the same area of the camera.

4. We placed our final music product on YouTube and I asked for people to watch it and comment on it either via facebook or leaving a comment underneath the video.