The document discusses reaching and appealing to the target audience of a student film about bullying. It received positive feedback from both students and older viewers, showing it reached its intended audience. The film emphasized the seriousness of bullying to make it relatable. Audience comments helped the filmmakers improve by experimenting with techniques like voiceovers. The only criticism was around audio quality, showing an area for future improvement.

1. Section 5: Addressing the
audience
AS MEDIA STUDIES
EVALUATION

2. REACHING THE TARGET AUDIENCE
I think that we reached the appropriate target audience from
the responses we received on our audience responses. We
even reached to the older generation and they felt that the
concept of the film was a very good idea. The target
audience was very positive about film and left positive
comments throughout.

3. APPEALING TO OUR AUDIENCE
To appeal to our audience, in our film we emphasized the seriousness of
bullying in an education based environment. We wanted to show that bullying
happens everywhere and it could lead to something tragic if it is not solved.
This is why our target audience was so responsive because it is relatable to
them. One of the responses were that our film is „relatable to a lot of students
and their situations.‟ This was the type of response we were intending to
receive. We also used realistic characters and also followed the conventions
of a supernatural thriller so the audience could understand the film because it
is something they are expecting.

4. AUDIENCE FEEDBACK ADDRESS
The audience feedback helped us develop our film because the audience left
comments on how to improve the film. We took these comments very
seriously because it is what the audience thinks will look good, and their
opinion in valuable in the production of our film. Their comments helped us
become more creative with our film and experiment with different techniques
such as using a voice over.

5. WHAT HAS BEEN SUCCESSFUL?
Looking at our audience feedback, all of the comments are positive; which is
great. We received comments such as:
“I feel the film is sequenced well..”
“Appropriate voice over..”
“Relatable to a lot of students and their situations…”

6. WHAT LESS SUCCESSFUL?
The only negative comment we received was that the quality of
sound was not good. This is something we should concentrated
more on to make the sound more realistic and flow with the film as a
way of improvement.