Media evaluation question 3

1. Evaluation
Question 3
By Rachael
Bayliss
What have
you learned
from your
audience
feedback?

2.  At what stages did you ask your audience questions or
get their feedback?
 How did you get this feedback?
 How did you use this feedback? Was it useful? Did you
make any changes to your work because of it?
 What does the final audience feedback suggest about
the success of your marketing campaign?

3.  A test screening is Test
preview screening of a
movie or television show
before its general release
in order to gauge
audience reaction.
Why Test
Screening Are
Important in Film.
Start with an introduction that
explains why the film industry spend
so much time and money test
screening films to invited audiences
and finding out what audiences like
through market research.

4.  A test screening is Test
preview screening of a
movie or television show
before its general release
in order to gauge
audience reaction.
 Screenings are important
in the film industry
because it allows film
makers to get feedback
from people on what the
thought of the film, what
they liked about the film,
what they would change
Etc. after film screening
the film/TV might be alter
before its released, in
hope the people will enjoy
it more.
Why Test
Screening Are
Important in Film.
Start with an introduction that
explains why the film industry spend
so much time and money test
screening films to invited audiences
and finding out what audiences like
through market research.

5. Who is our target
market?
Then establish who your audience
are. Justify this with reference to
your primary and secondary
audience research.
• Our target audience for our
teaser trailer is 15-40 year olds,
who are interested in crime
thriller mostly ,male and their
social class is C1, lower middle
class. The type of job that they
might would be supervisory or
clerical, junior managerial,
administrative or professional.
• Also in most mystery/drama
films there is strong language
and the scenario is that
revolves around the solution of
a problem or a crime and there
is a massive twist about half
way though the film. The
younger audience would like
this genre because there can
sometimes have scenes that
might be considered scary.

6. How we got
Audience
feedback
We got audience feedback on
3 different occasions.

7. How did you use this feedback? Was it useful?
Did you make any changes to your work because
of it?
 We got our audience
feedback thought feedback
forms that people in the
classroom completed in there
groups. we got feedback 3
times. Once for out pitch
presentation, then for our
rough-cut screening and lastly
for our final products. For our
final product we got feedback
from each induvial in the
class thought them
commenting on our YouTube
video.
 This was helpful because it
allowed us to see what other
people think and understand
what they liked and what they
didn’t, and what they think we
could improve on. We made
some changes to our work
after getting our audience
feedback. We did this when
we showed a rough cut of our
teaser trailer. We changed the
sound because they thought
that it wasn’t loud enough.

8. Pitch Presentation feedback
 The first time that we got
audience feedback was when
we did our pitch presentation
to our class for our teaser
trailer. We go feedback via a
question sheet that was
handed to each group. The
questions on this sheet helped
us understand what people
think about our teaser trailer
idea. It allowed us to see is
people understood what our
film was going to be about
and that the storyline was
clear.

9. Feedback
Likes Dislikes

10. Pitch presentation feedback
sheets

11. Rough-cut feedback

12. Feedback for Teaser trailer screening

13. Poster feedback for rough-cut feedback

14. Magazine cover feedback

15. Final screening feedback
 The last way that we got audience feedback
was when we had finished editing our teaser
trailer.

16. YouTube Comments