Proteus BioMed has created an inexpensive chip that can be embedded in pills to better track medication adherence and collect health data. The chip sends signals when activated by stomach acids to record information like heart rate and sends SMS messages to patients and doctors if pills are forgotten. Lloyds Pharmacy in the UK will launch pills with this chip. [/SUMMARY]
This month The Lounge Group addresses the theme of individuality in our latest trend report from our Insight and Strategy team. 'All about me' is all about brands putting the individual first, viewing consumers as unique individuals rather than generic targets to create one of a kind campaigns that emotionally engage with consumers and often use innovative technologies to appeal to them on a highly personal, one to one basis
Rethinking mobile for brands- Planningness 2010Avin Narasimhan
Presentation I gave along with @chroma at Planningness 2010 in Denver.
Mobile is the latest in a constant stream of buzzwords swirling around the marketing world these days. "How do we extend our idea into mobile" is a phrase we've all heard all too often. While some brands have found success, by and large, most struggle to develop interesting mobile experiences for people. This session explored some of the reasons why that may be, and some ways we can start to rethink the challenge.
In a world of global hyper-consumption and creative destruction, there are now more consumer trends than you can swing a stick at. Here's just a small selection of 'mini' consumer and business trends that are currently on our radar. And to underscore just how global the game has become, the mini-trends are accompanied by examples from Dubai, France, South Africa, the US, Brazil, the Netherlands, Indonesia, Kenya, China, Spain, Colombia, Japan and many more. All begging to be assessed, applied, partnered with, monetized. How's that for hands-on NEWISM? ;-)
This month The Lounge Group addresses the theme of individuality in our latest trend report from our Insight and Strategy team. 'All about me' is all about brands putting the individual first, viewing consumers as unique individuals rather than generic targets to create one of a kind campaigns that emotionally engage with consumers and often use innovative technologies to appeal to them on a highly personal, one to one basis
Rethinking mobile for brands- Planningness 2010Avin Narasimhan
Presentation I gave along with @chroma at Planningness 2010 in Denver.
Mobile is the latest in a constant stream of buzzwords swirling around the marketing world these days. "How do we extend our idea into mobile" is a phrase we've all heard all too often. While some brands have found success, by and large, most struggle to develop interesting mobile experiences for people. This session explored some of the reasons why that may be, and some ways we can start to rethink the challenge.
In a world of global hyper-consumption and creative destruction, there are now more consumer trends than you can swing a stick at. Here's just a small selection of 'mini' consumer and business trends that are currently on our radar. And to underscore just how global the game has become, the mini-trends are accompanied by examples from Dubai, France, South Africa, the US, Brazil, the Netherlands, Indonesia, Kenya, China, Spain, Colombia, Japan and many more. All begging to be assessed, applied, partnered with, monetized. How's that for hands-on NEWISM? ;-)
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Coraggio 2. Intro 3. Idea generation techniques 4. Techniques and examples 5. Further examples 6. Without words 7. Metaphor and analogy 8. Juxtaposition 8. Exaggeration 9. Do the opposite 10. Omissions and suggestions 11. Playing with time 12. Endorsement 13. Change in perspective 14. Dramatic style 15. Take it literally 16. Physical attributes 17. What's the feeling 18. Self - depreciation 19. Slice of life 20. Competitive sets 21. What if 22. How the products really made 23. Mouse trap 24. Dramatise the benefit 25. Double the meanings 26. Play with words 27. Focusing on a key word 28. End 29. Credits
Within this presentation you will find examples of interactive content, what makes it interesting and how these methods could be used in other projects.
Examples have been split into sections:
- Types of Content
- Online
- Mobile
- Touch Screen
- Physical
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
Conoscere la realtà aumentata in un contesto innovativo economico e sociale...Ministry of Education
"Conoscere la realtà aumentata in un contesto innovativo economico e sociale nuovo"
Lecture di Giuliana Guazzaroni al convegno: "Future Horizon of Quantum Art and Augmented Reality" tenutosi a Firenze presso Palazzo Medici-Riccardi il 14 dicembre 2012
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Coraggio 2. Intro 3. Idea generation techniques 4. Techniques and examples 5. Further examples 6. Without words 7. Metaphor and analogy 8. Juxtaposition 8. Exaggeration 9. Do the opposite 10. Omissions and suggestions 11. Playing with time 12. Endorsement 13. Change in perspective 14. Dramatic style 15. Take it literally 16. Physical attributes 17. What's the feeling 18. Self - depreciation 19. Slice of life 20. Competitive sets 21. What if 22. How the products really made 23. Mouse trap 24. Dramatise the benefit 25. Double the meanings 26. Play with words 27. Focusing on a key word 28. End 29. Credits
Within this presentation you will find examples of interactive content, what makes it interesting and how these methods could be used in other projects.
Examples have been split into sections:
- Types of Content
- Online
- Mobile
- Touch Screen
- Physical
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
Conoscere la realtà aumentata in un contesto innovativo economico e sociale...Ministry of Education
"Conoscere la realtà aumentata in un contesto innovativo economico e sociale nuovo"
Lecture di Giuliana Guazzaroni al convegno: "Future Horizon of Quantum Art and Augmented Reality" tenutosi a Firenze presso Palazzo Medici-Riccardi il 14 dicembre 2012
Video available via this link: https://www.facebook.com/photo.php?v=10200377851621524
Case Study in Social Media presented by:
Nadim Khater, CCO, touch Lebanon
Omar Abou Ezzedine, Deputy General Manager, Cleartag
at ArabNet Beirut 2013, March 20-22
Beirut, Lebanon
Dr Pepper Snapple Group Branding presentationAMA_SanAntonio
Presented by Melissa Mohr of Dr Pepper Snapple Group, this deck discusses not only Dr Pepper's family of brands but also explores some of the differences between Dr Pepper, Pepsi and Coke and how the smaller company competes on a grand scale.
12 minitendências de consumo e tecnologia - A lista inclui eletrodomésticos high tech, consumidores que ajudam a financiar os produtos antes de serem lançados, gadgets com uma única função, adolescentes empreendedores, marcas realizando ações que deveriam ser feitas pelo governo (eu ouvi “bicicletas laranjinhas do Itaú”?) e redes sociais virtuais chegando no mundo físico.
Magazines: the beginning of the end, or the end of the beginning?Perini
Presentation by Paul Squires, MD, Perini, to the Independent Publishing conference, Glasgow, June 2011 (http://www.independentpublishing.stir.ac.uk/?page_id=52)
Today's media world is thrilling, captivating and full of challenges for brands - a revolution in brands and people's behavior in fact. But as in all revolutions, it's sometimes difficult to get a clear view of what's going on. And so, dear readers, TBWA's strategy department was looking for patterns and similarities from different discussions and has attempted to sum up the revolution in 135 slides. Our goal is to explore the different ways of tackling today's communication challenges - and to show how successful brands are switching from brand-centric to audience-centric behaviour. Inspired by many different people and brands, it intends to spark a conversation about the need for Media Arts, and how it is ingrained with the theory of Disruption. Ready? Visit www.mad-blog.com
This presentation explores the intersection of social media and the Internet of things. By applying futurist techniques for developing foresight strategies, the presentation provides a basic introduction to tools like STEEP analysis and scenario planning.
Apps, Timeline and Facepile: Making Sense of Facebook as a Non-DeveloperEngauge
Facebook is the biggest player in social media; it’s where virtually every brand needs to be. Yet, how to get involved can be a bit confusing when the platform seems to change every few months.
The latest group of changes, which included Timeline and Brand Pages updates, is one of their most significant updates. This session will give a “quick and dirty” rundown of the latest changes (those in the last calendar year) and why they matter to brands.
In today’s online world, most people and brands are consumed with thoughts of hitting a “critical mass.” As time goes on, it’s the “credible mass” that will be the most powerful. Drew Hawkins and Julia Cantor walk through primary research and firsthand experience with online platforms such as Pinterest, Untapped, Instagram, Path and much more.
Pinterest: Is Social Media's Newest Sweetheart the Real Deal?Engauge
It seems you can’t go a day without reading or hearing about social’s newest sweetheart – Pinterest. The social network has exploded in the last few months. To get a handle on the opportunities, we needed to sift through the buzz, explore the usage patterns and analyze the data. So we worked with HPCC Systems from LexisNexis® Risk Solutions – an open source, enterprise-proven Big Data analytics provider.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
How world-class product teams are winning in the AI era by CEO and Founder, P...
Weekly innovation report 4 13
1. WEEKLY INNOVATION REPORT APRIL
2012 • 13
Text Messaging Cyberpills Smart Car’s Animated Tweets McDonald’s Night Driver Exclusive Billboard
Proteus BioMed has created a tiny Smart Car Argentina recently With the help of Vancouver-based
chip that costs practically nothing to launched a Twitter-based ad agency Cossette, McDonald’s created
create. Lloyds Pharmacy in the U.K. campaign. By using Twitter’s built-in a billboard made exclusively for
will be launching a pill that has the keyboard shortcuts, they were able those driving at night. During the
chip imbedded in order to better to allow users to animate an ad by day, the billboard looks like a plain
track medicine taking patterns. The themselves. BBDO Argentina created white board, while at night it looks
chip is activated by stomach acids a series of images using Twitter’s 140 like a plain black one. But when a
and sends a low power electric character limit and then used the car passes at night and their
signal to record information such as background to tell users how to headlights hit the reflective
heart rate, activity and respiratory animate the ad. By pressing the “J” billboard, a message is displayed
rate. It can then send an SMS to the key, users can scroll through the that tells passersby that McDonald’s
patient,as well as their doctor, tweets, in turn animating the ad and is “Open All Night.” The execution is
should they forget to take their pills. providing a unique Twitter a fun way to get a message across in
How would you use Users can also run basic diagnostics How would you use Twitter experience. How would you rethink a time-sensitive way.
? microchips to better track
patient healthcare?
on a connected smartphone app. ? to advertise in a new and
creative way?
? traditional advertising to
reach a specific audience at
READ MORE READ MORE a specific time? READ MORE
Riding the Sound Waves Is It a Plane? Is It a Bird? No, It’s a Car. Backseat Vending Machines
Coogoo has modified a BMX bike into A company in the Netherlands has TaxiTreats is a vending machine
a music making and riding machine. recently launched the PAL-V ONE, a concept that will live in the back of
The wheels are the turntables, the production version flying car. The taxis. Designed by students from the
handlebars are crossfaders and the car has gyroplane blades fixed to the NYU Stern School of Business and
brakes are samplers. By riding the top of the vehicle that can be Universidad de Buenos Aires, the
bike, users can remix songs and extended and allow the car to take idea won the New York Economic
create new ones. The bike can also flight. Owners will have to find a Development Corporation’s Next Big
be wirelessly connected to the DJ runway to take off, and, once in the Idea competition. The team was
app Traktor, which allows users to air it can reach speeds of up to 112 granted $17,500 to get their project
create unique sounds by performing miles per hour and a maximum off the ground. The machines will
special tricks on the bike. The altitude of 4,000 feet. Owners will sell products such as over-the-
company has not yet given word on need a sport pilot license to operate counter pain relievers, gum, energy
whether the bike will be available the vehicle. The creators hope to drinks and snack bars. The goal is to
How would you modify an for purchase in the near future. sell the vehicle in the U.S. market What products would you get these machines installed in the
? everyday piece of equipment
to create a unique musical
? How would you modify the car
to bring new functionality ? for $300,000 USD. ? design to improve upon the
standard taxi cab ride?
new line of New York taxis right next
to the TV screens.
instrument? READ MORE READ MORE READ MORE
Friday, April 13, 2012