This document discusses ways to connect the digital and physical worlds through 25 big ideas. It outlines how brands can be content creators across different touchpoints like in-home, in-store, and out-of-home. Some ideas include interactive print ads, using online video to promote physical events, augmented reality mirrors in dressing rooms, and location-based rewards. The document emphasizes tailoring experiences to context, providing unique value, and experimenting across channels. The overarching message is to build bridges between digital and physical for seamless multi-channel experiences.
A collection of useful insights and news, picked up by Neosperience, about technology, innovation trends, mobile devices and digital customer experience.
Healthy People = Healthy Planet: Texas VersionWendy Ring
This presentation explains how fossil fuel based systems of power generation, transportation and food are driving our epidemic of chronic disease and why climate policy will make a difference.
Designing for Lifestyle explores the machine-to-human communication in progress today and goals we have as interaction / interface designers to start thinking about creating experiences that integrate into our lifestyle. Design ethnographer Kelly Goto provides a shift in perspective to the emotional experiences we create today.
Emotion Economy: Ethnography as Corporate StrategyKelly Goto
Today’s consumer is hungry for something much deeper than a viral video. They’re looking for authentic connection. In this emerging Emotion Economy, brands must build products and services that address people’s unspoken feelings, wishes, and needs. And business as usual won’t cut it. To succeed, companies must connect at an emotional level with their customers.
Originally presented at Enterprise UX, 2015 by Rosenfeld Media
Kelly Goto from gotoresearch takes you through the rigorous approach and process applied to Rapid UX Research Cycles to allow insights and mental models to emerge in 6-weeks instead of 6-months.
A collection of useful insights and news, picked up by Neosperience, about technology, innovation trends, mobile devices and digital customer experience.
Healthy People = Healthy Planet: Texas VersionWendy Ring
This presentation explains how fossil fuel based systems of power generation, transportation and food are driving our epidemic of chronic disease and why climate policy will make a difference.
Designing for Lifestyle explores the machine-to-human communication in progress today and goals we have as interaction / interface designers to start thinking about creating experiences that integrate into our lifestyle. Design ethnographer Kelly Goto provides a shift in perspective to the emotional experiences we create today.
Emotion Economy: Ethnography as Corporate StrategyKelly Goto
Today’s consumer is hungry for something much deeper than a viral video. They’re looking for authentic connection. In this emerging Emotion Economy, brands must build products and services that address people’s unspoken feelings, wishes, and needs. And business as usual won’t cut it. To succeed, companies must connect at an emotional level with their customers.
Originally presented at Enterprise UX, 2015 by Rosenfeld Media
Kelly Goto from gotoresearch takes you through the rigorous approach and process applied to Rapid UX Research Cycles to allow insights and mental models to emerge in 6-weeks instead of 6-months.
What We Learned at CES and What Brands Have to Know - Day 1 RecapOgilvy
The 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days.
But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “What does all of this mean for my brand?”
Ogilvy & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that you’ll find compiled within “What We Learned at CES and What Brands Have to Know – Day 1 Recap"
Co-authored by: Brandon Berger, Worldwide Chief Digital Officer and Matt Doherty, Associate Director, Global Digital Creative & Strategy
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
BizBash and Eventbrite presented the second webinar from the “Event Education Series: Tech Tools to Transform Your Events”. This free webinar presented clear strategies and tactics on how to leverage trends in event technology.
Presented by:
This 142-page trend report captures the highlights from the first-ever virtual CES event. We always say that CES is a preview of what to expect in the year ahead, and this year was no exception. Not only was CES 2021 filled with exciting and innovative new product announcements, it also encapsulated how the global pandemic forced the rapid acceleration of numerous fields in consumer electronics.
Consumer electronic show (ces) 2015 report - Wearables, robots, smart home, a...Innovation is Everywhere
The CES 2015 ended yesterday in Las Vegas, so here's a wrap-up from a dual perspective of a French entrepreneur and, as my partner says, "escort boy of corporates into the startup world".
Robotics, Smart Home and Internet of Things rule... But where are the designers?
Again this year, a lot of robots, devices to make your home, car, pet (?) smart, but after seeing dozens of replicas and variations, I can't help to feel a bit disappointed by this top trend of the CES 2015 edition.
The design of most of these sexy automated things is nonexistant. Interfaces are clumsy and cluttered. Who has the time to check 50+ trigger for a smart home?. Robots are probably the worse, looking like they escaped a second range sci-fi movie. If we are to embed these technologies in our home, and we won’t be changing them too often, it has to be designed for users, not for nerds or for the sake of whatever alliance of partners is backing the whole thing.
Interoperability and internationalisation: the two challenges of technologies at the CES 2015.
We’re now familiar with the concept of platform and ecosystems, thanks to the software world startups and companies. There’s still a huge question mark on whether the Smart Home technologies we saw in Las Vegas could find a common standard, and this question is worth for at least two levels.
A first level of non-interoperability lies in the technology used to connect all the devices of the Smart Home. Z-Wave, Zigbee, Home Automation or Open Home are 4 different alliances which had booths and stand at the Consumer Electronic Show.
Each ecosystem has its own norms, startups, features, which are rarely compatible with the other alliances.
It makes zero sense from a user perspective, and likely not much more from the brands' either. These forced friendships do sometime list a lot of partners, but it's hard to see one work better than the other as there's no key difference.
The CES is for consumers, and few startups think of B2B
It’s half a surprise. As we work at Innovation is Everywhere with companies who are looking for startups to work with, we often face a complete lack of B2B culture (or even roadmap) with startups we meet and talk to.
The CES 2015 is no exception: most startups are not ready at all to deal with big B2B customers, which is really surprising. Selling to consumers is a traditional fantasy of startups, even though it’s a tough market, with high acquisition costs.
On the other hand, it takes as much time to get one B2B client, but it would then buy a lot more units of the technology sold. From smart locks to thermal cameras and even to smart mattresses, we rarely found anyone ready to test and try their product on, say, 20 hotels and see how to scale up from there.
Beyond the CES itself, Las Vegas is an amazing startup city
We took some time to visit the startup ecosystem of Las Vegas, well known since Zappos is headquartered there.
This presentation explores the intersection of social media and the Internet of things. By applying futurist techniques for developing foresight strategies, the presentation provides a basic introduction to tools like STEEP analysis and scenario planning.
What We Learned at CES and What Brands Have to Know - Day 1 RecapOgilvy
The 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days.
But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “What does all of this mean for my brand?”
Ogilvy & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that you’ll find compiled within “What We Learned at CES and What Brands Have to Know – Day 1 Recap"
Co-authored by: Brandon Berger, Worldwide Chief Digital Officer and Matt Doherty, Associate Director, Global Digital Creative & Strategy
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
BizBash and Eventbrite presented the second webinar from the “Event Education Series: Tech Tools to Transform Your Events”. This free webinar presented clear strategies and tactics on how to leverage trends in event technology.
Presented by:
This 142-page trend report captures the highlights from the first-ever virtual CES event. We always say that CES is a preview of what to expect in the year ahead, and this year was no exception. Not only was CES 2021 filled with exciting and innovative new product announcements, it also encapsulated how the global pandemic forced the rapid acceleration of numerous fields in consumer electronics.
Consumer electronic show (ces) 2015 report - Wearables, robots, smart home, a...Innovation is Everywhere
The CES 2015 ended yesterday in Las Vegas, so here's a wrap-up from a dual perspective of a French entrepreneur and, as my partner says, "escort boy of corporates into the startup world".
Robotics, Smart Home and Internet of Things rule... But where are the designers?
Again this year, a lot of robots, devices to make your home, car, pet (?) smart, but after seeing dozens of replicas and variations, I can't help to feel a bit disappointed by this top trend of the CES 2015 edition.
The design of most of these sexy automated things is nonexistant. Interfaces are clumsy and cluttered. Who has the time to check 50+ trigger for a smart home?. Robots are probably the worse, looking like they escaped a second range sci-fi movie. If we are to embed these technologies in our home, and we won’t be changing them too often, it has to be designed for users, not for nerds or for the sake of whatever alliance of partners is backing the whole thing.
Interoperability and internationalisation: the two challenges of technologies at the CES 2015.
We’re now familiar with the concept of platform and ecosystems, thanks to the software world startups and companies. There’s still a huge question mark on whether the Smart Home technologies we saw in Las Vegas could find a common standard, and this question is worth for at least two levels.
A first level of non-interoperability lies in the technology used to connect all the devices of the Smart Home. Z-Wave, Zigbee, Home Automation or Open Home are 4 different alliances which had booths and stand at the Consumer Electronic Show.
Each ecosystem has its own norms, startups, features, which are rarely compatible with the other alliances.
It makes zero sense from a user perspective, and likely not much more from the brands' either. These forced friendships do sometime list a lot of partners, but it's hard to see one work better than the other as there's no key difference.
The CES is for consumers, and few startups think of B2B
It’s half a surprise. As we work at Innovation is Everywhere with companies who are looking for startups to work with, we often face a complete lack of B2B culture (or even roadmap) with startups we meet and talk to.
The CES 2015 is no exception: most startups are not ready at all to deal with big B2B customers, which is really surprising. Selling to consumers is a traditional fantasy of startups, even though it’s a tough market, with high acquisition costs.
On the other hand, it takes as much time to get one B2B client, but it would then buy a lot more units of the technology sold. From smart locks to thermal cameras and even to smart mattresses, we rarely found anyone ready to test and try their product on, say, 20 hotels and see how to scale up from there.
Beyond the CES itself, Las Vegas is an amazing startup city
We took some time to visit the startup ecosystem of Las Vegas, well known since Zappos is headquartered there.
This presentation explores the intersection of social media and the Internet of things. By applying futurist techniques for developing foresight strategies, the presentation provides a basic introduction to tools like STEEP analysis and scenario planning.
Apps, Timeline and Facepile: Making Sense of Facebook as a Non-DeveloperEngauge
Facebook is the biggest player in social media; it’s where virtually every brand needs to be. Yet, how to get involved can be a bit confusing when the platform seems to change every few months.
The latest group of changes, which included Timeline and Brand Pages updates, is one of their most significant updates. This session will give a “quick and dirty” rundown of the latest changes (those in the last calendar year) and why they matter to brands.
In today’s online world, most people and brands are consumed with thoughts of hitting a “critical mass.” As time goes on, it’s the “credible mass” that will be the most powerful. Drew Hawkins and Julia Cantor walk through primary research and firsthand experience with online platforms such as Pinterest, Untapped, Instagram, Path and much more.
Pinterest: Is Social Media's Newest Sweetheart the Real Deal?Engauge
It seems you can’t go a day without reading or hearing about social’s newest sweetheart – Pinterest. The social network has exploded in the last few months. To get a handle on the opportunities, we needed to sift through the buzz, explore the usage patterns and analyze the data. So we worked with HPCC Systems from LexisNexis® Risk Solutions – an open source, enterprise-proven Big Data analytics provider.
17. IN-HOME
Computer
Tablet
Mobile
Connected TV
Print
Connected Products/Appliances
Gaming Devices
18. IN-HOME IN-STORE
Computer
Tablet
Mobile
Connected TV
Print
Connected Products/Appliances
Gaming Devices
19. IN-HOME IN-STORE
Computer
Tablet
Mobile
Connected TV
Print
Connected Products/Appliances
Gaming Devices
20. IN-HOME IN-STORE
Computer Mobile
Tablet Touchscreens
Mobile Kiosks
Connected TV Storefronts
Print POP Signage
Connected Products/Appliances Tablet
Gaming Devices Mobile Wallet
21. IN-HOME IN-STORE OUT OF HOME
Computer Mobile
Tablet Touchscreens
Mobile Kiosks
Connected TV Storefronts
Print POP Signage
Connected Products/Appliances Tablet
Gaming Devices Mobile Wallet
22. IN-HOME IN-STORE OUT OF HOME
Computer Mobile
Tablet Touchscreens
Mobile Kiosks
Connected TV Storefronts
Print POP Signage
Connected Products/Appliances Tablet
Gaming Devices Mobile Wallet
23. IN-HOME IN-STORE OUT OF HOME
Computer Mobile
Billboards
Tablet Touchscreens
Mobile
Mobile Kiosks
Projection Mapping
Connected TV Storefronts
Kiosks
Print POP Signage
DOOH Screens
Connected Products/Appliances Tablet
Print
Gaming Devices Mobile Wallet
25. The 3 C’s
CONTENT - Brands are now content creators and curators;
different interaction points offer opportunities for different types of
content
26. The 3 C’s
CONTENT - Brands are now content creators and curators;
different interaction points offer opportunities for different types of
content
CUSTOMIZATION - Personalization of content and messaging
can help to create relevant connections; the more relevant, the more
impactful
27. The 3 C’s
CONTENT - Brands are now content creators and curators;
different interaction points offer opportunities for different types of
content
CUSTOMIZATION - Personalization of content and messaging
can help to create relevant connections; the more relevant, the more
impactful
CONTEXT - What are the circumstances in which it makes the
most sense for users to interactive with your brand or messaging?
58. haul |hôl| (noun; verb)
a testimonial video, or the act of creating a video
that shows off a new purchase; this can be the
purchase of a product or service, and is generally
shared via social media:
she was so stoked with her fabulous new eye
makeup, she couldn’t wait to haul it.
59. haul |hôl| (noun; verb)
a testimonial video, or the act of creating a video
that shows off a new purchase; this can be the
purchase of a product or service, and is generally
shared via social media:
she was so stoked with her fabulous new eye
makeup, she couldn’t wait to haul it.
94. Take Aways
• Build bridges
• One size does NOT fit all
• Context should drive execution
95. Take Aways
• Build bridges
• One size does NOT fit all
• Context should drive execution
• Tailor execution to user expectation
96. Take Aways
• Build bridges
• One size does NOT fit all
• Context should drive execution
• Tailor execution to user expectation
• Provide unique utility or experiences
97. Take Aways
• Build bridges
• One size does NOT fit all
• Context should drive execution
• Tailor execution to user expectation
• Provide unique utility or experiences
• Reserve budget for experimentation and exploration
Kooaba helped develop an interactive catalog for SportScheck, a German sportswear company using image recognition, and API integration with the company’s existing app. Users browse the catalog and take photos of their favorite images using their smartphone. Once the photo is taken, the user is taken to a mobile shopping portal where they complete the purchase process.\nThe idea is to link traditional channels of merchandising to online points of purchase.\n
Retail giant Wal-Mart opened temporary pop-up shops for the upcoming holiday season. The goal is to drive shoppers to the company website by showing a curated selection of display-only toys and electronics.Shoppers can browse the items and order them online, within the pop-up store, integrating the online and offline shopping experience. Customers can choose between home delivery or schedule a pickup at a Wal-Mart location.\n
Gap’s recent location-based ad campaign tied physical ads to virtual ones, combining traditional transit ads with geo-fencing technology. From 2/20 to 3/6, bus stops and other public transportation in New York, San Francisco, and Chicago were equipped with standard poster ads and geo-fences around the ads, which activated ads within Words with Friends which served up coupons within the game.\n
smart refrigerator w/ app component\nthesalt/2012/05/03/151968878/the-smart-fridge-finds-the-lost-lettuce-for-a-price\nhttp://ces.cnet.com/8301-33373_1-57355380/lg-smart-refrigerator-grows-a-brain/\nhttp://www.lgnewsroom.com/ces2012/view.php?product_code=95&product_type=95&post_index=1828\nThe LG Smart Refrigerator has French doors and an LCD panel that gives you access to online shopping, a grocery list, calendars, and photos. You can scan your groceries into the system to track them as they get old and moldy.\n\nAll of this fun stuff hooks up with your smartphone so you can get menu suggestions, check expiration dates, and see if you're running low on Cheez Whiz.\n\n
\n
http://vimeo.com/46857169\n
\n
\nhttp://www.youtube.com/watch?v=RQuetsRNYHw\n\n
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http://www.heraldsun.com.au/technology/smart-phone-to-avoid-queues-in-supermarkets/story-fn7celvh-1226410624726 General Motors has filed for a patent where highway billboards are designed to show ads that are relevant to the driver using data collected from their OnStar in-vehicle system. GM and OnStar has specified that the billboards would only collect information regarding the destination inputted by the driver. The data is anonymous and is immediately deleted after from the ad server. Supermarkets without checkout queues were heralded by the head of Coles in a move that would radically change the shopping landscape in Australia. Radio tags on grocery items would be read as you leave the shop and the bill paid via smartphone from your credit card. “The smart phone is going to be so much more important to people going forward,” Coles managing director Ian McLeod said at a retail forum in Sydney. “I can envisage stores where people have all their credit details in their phone and are able to pay without physically having to go to checkout counters.”\nWhile such an idea would be unprecedented domestically, it comes with a global precedent. German shopping outlet Metro recently adopted a system where a radio frequency identification tag was printed on to items and was able to transmit information about a trolley’s contents. Using credit cards synched to mobile devices, the transaction would then immediately be charged to the linked account.“All the information we need would be on the phone data base and we could recognise you as you walk in,” Mr McLeod said. RFID tags are already used widely in passports, library books and gadgets that let cars drive through tollbooths without cash. Fat Prophets senior analyst Greg Fraser said if Coles decided to go down this path, it would be “hugely significant”. “It would be significant because both Woolworths and Coles have successfully trialled self-check out and the acceptance of that technology is growing,” Mr Fraser said. “Anything that helps customer service is a winner and if it makes the time spent in a grocery store less, it would be a quantum step forward.” The plan comes as a leading retail survey found Australians are increasingly using technology to help them shop, with nearly 40 per cent having used a smart phone or an iPad to shop.\nThe Australian National Retailers Association survey of 1000 people showed 38 per cent used a phone or iPad to compare prices in the past six months, compared with 27 per cent late last year.\nBig W director Julie Coates said yesterday the department store had released an app last week for its toy department so customers could layby as well as purchase items.\n“No other retailer in the world has an app where you can purchase and layby,” she told a Sydney business lunch yesterday.\n“In our businesses we are doing innovative things but we don’t talk about it enough.”\nShe said it was likely that in the future department stores could be more like showrooms, where customers could inspect products before buying online.\n\n