This document discusses issues in digital publishing and the transition from print to digital media. It touches on topics like the decline in revenue from newspapers as the business model changes, the importance of gaining attention and eyeballs online to generate revenue, and challenges in predicting the future of media. The document provides various perspectives on these issues from industry experts and advocates adapting to changes and preparing for an uncertain future rather than trying to cling to the past.

1. publishing:
tension and attention
Paul Squires
EVA London

2. Perini
Imperica
Xpeso
Perera (Book Hackday, BookHackers, OxPub, Silicon Isis)

3. caution
this presentation contains
references to
cars, television,
popular music, and kids tv.
(and some stuff about digital publishing)

4. video clip
man and machine in perfect harmony
http://www.youtube.com/watch?v=p7jiTlv9wwI
© Ford of Europe

5. man and the
machine good old
in perfect days
harmony

6. quality is subjective.
regulated quality is highly subjective.

7. galtung and ruge's model of
selective gatekeeping 1965
a model of the way in which events
are selected as being newsworthy
and their importance relative to each
other, first passing through the media
gatekeeping filter (essentially
personal opinion based on
experience), then the analysis of their
news value

8. the day of easy money [for newspapers] is gone.
some newspapers have shrunk, and more have
died than we like to talk about.
more will shrink and die if we do not meet our
present-day problems.
Richard W. Slocum, ANPA, 1954

9. you can't just batten down your
business, and hope this thing will
f**k off. you have to fight your way
out of it into a better future.
Andy Sandoz

10. complex when it
interesting was all
so
not everyone simple
gets it

11. now

13. attention
eyeballs
revenue

14. the network is the computer
John Gage, Sun

15. everything has a price.
the problem is
knowing how much to pay.

16. every word has monetary value

17. app revenue gravity
Annual cost Annual cost
(app) (print)
Guardian £4 £230
Wired $60 $10
Sources: Teleread, Malcolm Coles

18. app revenue gravity
Wired app sales 2010 (US)
Source: Kinsman / PC Mag
120000
100000
80000
Wired app
60000 Wired print
Sales
40000
20000
0
1 2 3
Month

19. app revenue gravity
Source: Malcolm Coles

20. attention
eyeballs
revenue

21. ”every great dialogue starts with a great
monologue. surely brands should be in that business?
you need to finish the conversation somewhere
that's more conducive: eventually you're going to
want to get home from the bar.”
Richard Huntington

22. cross-fertilisation at haymarket
pr week
pr week
forum
brand campaign
campaign
republic awards
media week
media week
awards
revenue opps
brand republic: paywall

23. cross-fertilisation at vice
creators
project
magazine
(intel)
virtue
mother
website board
(vice / vbs) (dell)
revenue opps
vice / vbs: no paywall

24. i'd rather a brand didn’'t talk to me
across multiple platforms, if they
did not have much to say in the
first place.
Anjali Ramachandran

25. video clip
think big at the beginning (startups)
http://www.youtube.com/watch?v=5_CjpYSLiWI
© BBC

26. differentiation: a summary
short-form long-form
tech first people first
closed editorial brief open editorial brief
no editorial position strong editorial position
newspaper magazine
daily daily

27. build platforms and reach
without significant investment
imperica.com
mobile
content
Kindle (KFP)
xpeso
@imperica
Flickr

28. and give back
(Ubuntu/Kubuntu, LibreOffice, LAMP et al...)

29. and what of
the future?

31. you can't predict the future,
but you can prepare for it.
University of North London ad campaign, 1994

32. i cannot see further than my next visit to the toilet,
let alone predict the next dominant concept,
and neither can anyone else.
Mel Croucher

33. thank you
paul.squires@perininetworks.com
@imperica
© 2011 Perini Networks Europe Ltd. CC BY-NC-ND
Flickr: Hyundai Stellar/Pony (MSVG), Ford Sierra (hha124l), Jarvis Cocker (Modernboy1974),
Philadelphia (Kevin Burkett), Monocle (HEI)