The document discusses how brands can leverage mobile moments to connect with consumers in urgent, bored, or repetitive situations by providing instant gratification, maintaining an always on presence, and allowing consumers to build a catalog memory through mobile apps and experiences. Several examples are provided of brands like Starbucks, P&G, and GM that use mobile to be present for consumers in different moments.
Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.
Mobile trends to transform your business in 2015Self-employed
To download the eBook, head on over to www.mobext.ph/ebook-download2015
In the eBook you'll find:
- The five crucial developments in the mobile space that your business must keep in mind to stay ahead
- Creative ways that other companies have leveraged mobile to reach both their business targets and their customers
- Tips to help boost your business’ mobile efforts
Mobile Marketing Primer for "Change Your Mindset mobile primer 5 26Greg Stuart
Master Class Presentation (more how to that compiled quickly for this last minute presentation) on Mobile Marketing at "Change Your Mindset Conference at the Hilton Molino Stucky in Venice Italy May 2013. Hosted by PR Technologies.
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.
Mobile trends to transform your business in 2015Self-employed
To download the eBook, head on over to www.mobext.ph/ebook-download2015
In the eBook you'll find:
- The five crucial developments in the mobile space that your business must keep in mind to stay ahead
- Creative ways that other companies have leveraged mobile to reach both their business targets and their customers
- Tips to help boost your business’ mobile efforts
Mobile Marketing Primer for "Change Your Mindset mobile primer 5 26Greg Stuart
Master Class Presentation (more how to that compiled quickly for this last minute presentation) on Mobile Marketing at "Change Your Mindset Conference at the Hilton Molino Stucky in Venice Italy May 2013. Hosted by PR Technologies.
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
This new edition of the Sentinel Report highlights a trend known as “seamless ecosystems" and describes its four dimensions: Fluidity & Shortcuts, Co-Created Offers, Targeted Discounts & Perks and Total Personalization. This report also features the Time Savy Emerging Consumer Profile, industries updates and metrics of the digital world.
The On-Demand Brand by Rick Mathieson provides readers with information on the right combination of digital channels and interaction to increase visibility for any brand in today’s digital marketplace.
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex.
We hope that these predictions help you get in the #mobilemindset for 2015.
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantagee-point SA
Why will a mobile website give your business a competitive advantage? Who are prosumers and what are their expectations? What the heck is the difference between a mobile, responsive and desktop website? Find out how to achieve your business objectives in the most dynamically developing sales channel.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Telecom.
Technology is crucial to the telecom industry and it continuously changes, disrupts, and molds consumer behaviour, marketing, and products on the market. By looking into the changing landscape and analyzing the early signs that are coming from the intersection of culture, business and technology, we found 3 emerging opportunity areas for telecommunication providers:
1. Beyond Talk and how communications habits are changing
2. Provide Value to the lives of your customers
3. Connected Everything and the rise of the Internet of Things
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
Retail Apps: Take your local business global.Instappy
Got something to sell? Take your business to the next level with a dedicated retail mobile app or showcase your products with a dedicated mobile catalogue app. Provide your customers the convenience of purchasing your products at their fingertips. Whether you own an export house, a niche fashion boutique, a superstore, or an exotic pet shop, your mobile commerce store is instantly ready with Instappy. You get run-time report generation to analyse and strategise product catalogue, along with inbuilt tools like unlimited push notifications to drive promos and offers.
Get yours at www.instappy.com
9 Proven Ways to Create Super Engaging Mobile Experiences for CustomersXiklab Digital
In this presentation, Mobext CEO Arthur Policarpio shares nine (9) proven ways to create incredibly engaging experiences on mobile for customers. For more info on Mobext, visit www.mobext.ph
Apps for Restaurants, Diners and Bakeries Instappy
If you are targeting customers with great taste, show them you have great taste.
Food is a visual medium, and like any other marketing initiative your app must appeal to the senses. Simply put it must look fantastic, be intuitive and most importantly bring the cuisine you serve to life at your customers fingertips.
Get yours at www.instappy.com
eMarketer Webinar: Top Trends in Mobile Location-Based AdvertisingeMarketer
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. Topics in this webinar include: How precise can geotargeted display ads be? Do tighter perimeters produce stronger results? Can marketers achieve scale with geotargeted mobile campaigns? Will beacons be a boon for indoor location targeting?
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
http://www.ehppbuilder.com/ At EHppbuilder we provide the best service in apps design and development. We know what it takes satisfy your cravings as far as your app building requirement is concerned. At EHppbuilder, it does not take us months to get your app done with an astonishing user experience because we have a team of seasoned and experienced app developers who are ready to work as part of your team for a fast delivery..
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
This new edition of the Sentinel Report highlights a trend known as “seamless ecosystems" and describes its four dimensions: Fluidity & Shortcuts, Co-Created Offers, Targeted Discounts & Perks and Total Personalization. This report also features the Time Savy Emerging Consumer Profile, industries updates and metrics of the digital world.
The On-Demand Brand by Rick Mathieson provides readers with information on the right combination of digital channels and interaction to increase visibility for any brand in today’s digital marketplace.
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex.
We hope that these predictions help you get in the #mobilemindset for 2015.
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantagee-point SA
Why will a mobile website give your business a competitive advantage? Who are prosumers and what are their expectations? What the heck is the difference between a mobile, responsive and desktop website? Find out how to achieve your business objectives in the most dynamically developing sales channel.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Telecom.
Technology is crucial to the telecom industry and it continuously changes, disrupts, and molds consumer behaviour, marketing, and products on the market. By looking into the changing landscape and analyzing the early signs that are coming from the intersection of culture, business and technology, we found 3 emerging opportunity areas for telecommunication providers:
1. Beyond Talk and how communications habits are changing
2. Provide Value to the lives of your customers
3. Connected Everything and the rise of the Internet of Things
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
Retail Apps: Take your local business global.Instappy
Got something to sell? Take your business to the next level with a dedicated retail mobile app or showcase your products with a dedicated mobile catalogue app. Provide your customers the convenience of purchasing your products at their fingertips. Whether you own an export house, a niche fashion boutique, a superstore, or an exotic pet shop, your mobile commerce store is instantly ready with Instappy. You get run-time report generation to analyse and strategise product catalogue, along with inbuilt tools like unlimited push notifications to drive promos and offers.
Get yours at www.instappy.com
9 Proven Ways to Create Super Engaging Mobile Experiences for CustomersXiklab Digital
In this presentation, Mobext CEO Arthur Policarpio shares nine (9) proven ways to create incredibly engaging experiences on mobile for customers. For more info on Mobext, visit www.mobext.ph
Apps for Restaurants, Diners and Bakeries Instappy
If you are targeting customers with great taste, show them you have great taste.
Food is a visual medium, and like any other marketing initiative your app must appeal to the senses. Simply put it must look fantastic, be intuitive and most importantly bring the cuisine you serve to life at your customers fingertips.
Get yours at www.instappy.com
eMarketer Webinar: Top Trends in Mobile Location-Based AdvertisingeMarketer
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. Topics in this webinar include: How precise can geotargeted display ads be? Do tighter perimeters produce stronger results? Can marketers achieve scale with geotargeted mobile campaigns? Will beacons be a boon for indoor location targeting?
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
http://www.ehppbuilder.com/ At EHppbuilder we provide the best service in apps design and development. We know what it takes satisfy your cravings as far as your app building requirement is concerned. At EHppbuilder, it does not take us months to get your app done with an astonishing user experience because we have a team of seasoned and experienced app developers who are ready to work as part of your team for a fast delivery..
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
Advertising Trends in Digital and Traditional Media Channels Can J. Ogan
The customer is getting bombarded with more and more advertisements every day. While the techniques and technology are changing rapidly, it is becoming harder to build brand awareness and engage with potential customers today.
Delivering a Remarkable Customer Experience in 2016Table19
Table19 looks at six major trends influencing customer experience this year.
Please follow us on Twitter at WeAreTable19
Sign up to our weekly trends report, SpotTable19, at http://goo.gl/VqOLir
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
The biggest mobile categories can be broken down into mobile optimization and content marketing. Each element of the Mobile Ecosystem is essential in developing a full mobile and proximity marketing strategy for your business.which consist of 6 elements that make up a complete mobile marketing campaign.
This session was hosted by Digital Vidya @SMW Bangalore.
Know more here: http://socialmediaweek.org/bangalore/2015/03/05/social-media-and-mobile-made-for-each-other/
Social Media & Mobile | Made for each otherSocial Panga
Social Media and mobile go hand in hand when it comes to customer engagement for your product or service. A lack of focus in any of these fields can lead to loss of customers for you. Go through this presentation by Himanshu Arora, Co-founder social panga and make sure you have your mobile strategy in place along with your social media strategy
Presentation delivered at the Mobile Commerce Summit on June 3, 2009 by Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide. This conference is targeted to financial services companies.
20 Ways to Supercharge Your Micro Moments with Your Holiday ShopperLogo Design Guru
Is there a future in micro moments for e-commerce businesses? There sure is! At the moment there are 2.1 billion smart phone users world wide. Among these are the ones who use their phones for learning and buying. This holiday season you need to tap onto these customers who want instant solutions.
This presentation on 20 ways to supercharge your micro moments with your holiday shoppers are tried and tested. They're proven ways that'll help you garner new customers and boost sales. Discover how online retail brands used these tips to improve their return on investment.
People carry their smartphones everywhere and all the time, so they are connected with the world always. To reach the mobile consumer you need to be present on their smartphones.
Apps for Universities, Colleges and SchoolsInstappy
If education is a business (novel one at that) here is why the mobile presence needs a personality.
Instappy is the simple-to-use and built-for-success platform which develops your app idea into a mobile reality. Instappy is for businesses and individuals alike; our goal is to turn your audience's smartphones and tablets into windows of opportunity for you. You can retain your customers, engage with prospects, increase your revenue, and sell on mobile using your very own branded mobile application.
Instappy is loaded with features that, until now, were almost always exclusively available only with full-scale development effort.
Get yours at www.instappy.com
This presentation explores the intersection of social media and the Internet of things. By applying futurist techniques for developing foresight strategies, the presentation provides a basic introduction to tools like STEEP analysis and scenario planning.
Apps, Timeline and Facepile: Making Sense of Facebook as a Non-DeveloperEngauge
Facebook is the biggest player in social media; it’s where virtually every brand needs to be. Yet, how to get involved can be a bit confusing when the platform seems to change every few months.
The latest group of changes, which included Timeline and Brand Pages updates, is one of their most significant updates. This session will give a “quick and dirty” rundown of the latest changes (those in the last calendar year) and why they matter to brands.
In today’s online world, most people and brands are consumed with thoughts of hitting a “critical mass.” As time goes on, it’s the “credible mass” that will be the most powerful. Drew Hawkins and Julia Cantor walk through primary research and firsthand experience with online platforms such as Pinterest, Untapped, Instagram, Path and much more.
Pinterest: Is Social Media's Newest Sweetheart the Real Deal?Engauge
It seems you can’t go a day without reading or hearing about social’s newest sweetheart – Pinterest. The social network has exploded in the last few months. To get a handle on the opportunities, we needed to sift through the buzz, explore the usage patterns and analyze the data. So we worked with HPCC Systems from LexisNexis® Risk Solutions – an open source, enterprise-proven Big Data analytics provider.
3. Engauge is a full-service Offices in Atlanta,
marketing agency built 235 Employees Columbus, Orlando,
for the social age. Pittsburgh and China.
4. A FEW “HOUSEKEEPING” ITEMS
Please feel free to ask questions.
The USB drives contain:
- Our mobile one-sheet
- A variety of our thought leadership papers
Tweeting during lunch? We hope so! Our Use hashtag
handle is @Engauge.
#mobileNC
5. ABOUT TODAY’S SPEAKERS
Dustin Garis, Global Marketing Innovation
Procter & Gamble
“Chief Troublemaker” at P&G FutureWorks, the brand building innovation hub of Procter & Gamble.
Leads disruptive innovation, from P&G's first franchise operation (CMO of Mr. Clean Car Wash), to
rural India health clinics. Beyond P&G, he is a marketing consultant and director for a breakthrough
new mobile platform.
Carla Paschke, Director of Mobile Innovation
Engauge
Founding member of the Digital Innovation Group (DIG)
Instrumental in propelling Engauge into the mobile space
Accountable for end-to-end quality and growth of Engauge’s mobile portfolio
19. SMS has 8x
the
response rate
of email.
90% of messages
are read within 3
minutes.
20. URGENT NOW
Synopsis:
Wells Fargo, Bank of America, and many
other banks have implemented mobile
banking, including SMS alerts, to draw
attention to key account activity such as the
bouncing of a check or large deposits.
Participant Trends:
Instant Gratification
Always On
21. URGENT NOW
Synopsis:
For the first time in over 10 years
of their presenting sponsorship,
Coca-Cola activated its
sponsorship of the Essence Music
Festival's “Main Stage Moments”
with mobile.
Participant Trends:
Instant Gratification
Always On
22. URGENT NOW
Synopsis:
Charmin crowdsources recommendations from
brand enthusiasts for public restrooms around the
world. Charmin recognized a universal need, and
chose to sponsor an early-to-market app that
tackled the awkward but necessary process of
finding a clean bathroom on the go.
Participant Trends:
Instant Gratification Catalog Memory
Always On
23. URGENT NOW
Synopsis:
The BAND-AID® Brand Magic Vision App
featuring Disney’s The Muppets uses augmented
reality (AR) technology to provide parents with an
unprecedented ability to entertain their kids during
the traumatic moment of getting hurt. Whether
singing along to Kermit the Frog’s serenade,
striking a pose with Miss Piggy or aiding The
Great Gonzo on his daring act of lunacy, the AR
app is designed to entertain and make Muppets
fans forget about their boo-boos.
Participant Trends:
Instant Gratification Always On
25. URGENT NOW
Synopsis:
The P&G app, “Proud Sponsor of
Moms” gives users the opportunity to
thank their mom in a big way.
Users scanned the P&G-IOC
worldwide partner logo, write a
message for their mom and share their
message with the world.
Participant Trends:
Instant Gratification
Always On
26. URGENT NOW
Synopsis:
General Motors has filed for a patent where
highway billboards are designed to show ads
that are relevant to the driver using data
collected from their OnStar in-vehicle system.
GM and OnStar have specified that the
billboards would only collect information
regarding the destination inputted by the driver.
The data is anonymous and is immediately
deleted afterward from the ad server.
Participant Trends:
Instant Gratification
Always On
27. BORED NOW Instant Gratification Always On
Identify downtime or “tween time” within
consumer routines and develop experiences
to engage users. Accidental Discovery
28. On average a person
spends an estimated 45
to 62 minutes waiting
every day.
Nearly 60% of
smartphone owners use
their phones while
waiting in line.
29. BORED NOW
Synopsis:
Six Flags partnered with Ask.com to provide a
relevant experience to users at park locations.
Based on a user’s location, the Ask.com app
will launch a “Skip the Line” game where guests
can earn points and win a move to the front of
the line if they answer trivia questions correctly.
Participant Trends:
Instant Gratification
Always On
30. BORED NOW
Synopsis:
Gap’s recent location-based ad campaign
tied physical ads to virtual ones, combining
traditional transit ads with geo-fencing technology.
From 2/20 to 3/6, bus stops and other public
transportation in New York, San Francisco and
Chicago were equipped with standard poster ads
and geo-fences around the ads, which activated
ads within Words with Friends which served up
coupons within the game.
Participant Trends:
Instant Gratification
Always On
31. BORED NOW
Synopsis:
P&G partnered with Walmart this summer in a month-
long marketing effort in New York to promote online and
mobile shopping and free delivery from Walmart with a
food truck type of mobile initiative.
Passersby scanned QR codes and bought P&G
products instantly.
Participant Trends:
Instant Gratification
Always On
Accidental Discovery
32. BORED NOW
Synopsis:
P&G’s, UK-focused, Beauty
Recommended app integrates beauty tips
with P&G product recommendations and is
integrated with Facebook and Twitter.
It also featured three interactive, virtual
tours of London called “Beauty Spots.” The
app was timed to coincide with the swarm
of visitors to London for the Olympics.
Participant Trends:
Instant Gratification
Always On
Accidental Discovery
33. 38% of cell phone owners
(not just smartphone) used
their phones “to keep
themselves occupied
during
commercials or
breaks in something they
were watching.”
35. BORED NOW
Synopsis:
“Watch With eBay” allows users to explore
merchandise related to television programming,
sporting events or movies by bringing up the eBay app.
This new feature supports the growing trend toward
“couch commerce,” a term being coined by the press
that represents the considerable number of purchases
we make while relaxing and watching television with
our mobile devices in hand.
Participant Trends:
Informed
Instant Gratification
Consumerism
Always On
37. REPETITIVE NOW Instant Gratification Catalog Memory
Develop a strong value proposition by
narrowing in on actions that users take on an
ongoing basis and make it easy for users to Always On
repeat these tasks.
38. In just a year, the average number of apps
per smartphone has jumped 28%, from 32
apps to 41...
39. ... And time spent on apps versus mobile
Web has increased 10%.
41. REPETITIVE NOW
Synopsis:
With the Starbucks App for iPhone and Android,
you can check your balance, reload your card
with any major credit card, view your
transactions and conveniently track your Stars
in the My Starbucks Rewards program on
your iPhone, iPod Touch or Android. Just scan
and go!
Starbucks reports the total number of mobile
transactions today is close over 60 million — or
close to 25% of transactions.
Participant Trends:
Instant Gratification
Always On
42. REPETITIVE NOW
Synopsis:
Neiman Marcus has developed a location-aware
iPhone app called NM Service that adds a
heightened level of personalization to in-store
shopping:
• Set preferences to automatically alert sales
associates when in store, or “check-in” when
ready for assistance
• Provide staff with instant access to shopping
history and Facebook profile image.
• Allow shoppers to see which sales associates
are in-store and message and/or make
appointments with an associate of their choice
Participant Trends:
• Scan QR codes to unlock product information Instant Always On
and trends and mark favorite products -- helping Gratification
associates make smarter product
recommendations.
43. REPETITIVE NOW
Synopsis:
Give customers simple information on how
to solve life’s messy problems — that’s
what P&G’s Tide “Stain Brain” app does.
Blot or soak? Cold water or hot? The app
offers solutions to 85 stain types with on-
the-go tips and washing instructions. Users
can also ask questions and get advice
from fellow stain-fighters.
Participant Trends:
Instant
Catalog Memory
Gratification
Always On
44. REPETITIVE NOW
Synopsis:
Getting little kids to brush their teeth well can
be tough. This app strives to make brushing
more fun so that kids want to do it longer. A
customizable character gets your children
ready to brush and reminds them when to
switch to each area of the mouth. A timer
counts down for two minutes while a catchy
song plays. Two minutes is the key — that’s
how long dentists recommend for the best
results.
Participant Trends:
Instant Gratification
Always On
45. REPETITIVE NOW
Synopsis:
Canada-based Hospital for Sick Children has
created the Pain Squad application, which
helps motivate patients who often suffer deep
emotional trauma to keep track of their
symptoms and condition. The app gamifies
the process of tracking the physical and
emotional well-being of young people with
cancer.
Participant Trends:
Instant Gratification
Always On
46. REPETITIVE NOW
Synopsis:
Ford Motor Company and State Farm Insurance
partnered to implement a system where a
driver’s behavior on the road determines the
amount they pay for insurance, based on data
about how often an individual drives, how fast
they go, and their average driving distance.
The collaboration is made possible through
Ford’s current dashboard platform, the SYNC
app, which records pertinent driving data and
communicates it with the corresponding
smartphone application.
Ford estimates that people who drive the Participant Trends:
national average of 1,000 miles per month can
save 10% on insurance premiums, and a low- Instant Gratification Always On
mileage driver could save up to 40%.
55. URGENT NOW
Synopsis:
A nearly 1,000-year-old town in Wales is being
transformed into the world’s first Wikipedia
town. QR codes are posted around the town
of Monmouth to connect physical locations
with Web pages. A quarter of a million
Wikipedia pages are estimated to be produced
by this project. This easily accessible
information enables tourists to learn facts and
insights about the town.
Participant Trends:
Instant Gratification Always On
Informed Consumerism Catalog Memory
56. URGENT NOW
Synopsis:
Soon, you might simply be able to walk
straight out of supermarkets with a trolley
full of groceries. Select retailers in
Germany and Australia are exploring
leveraging RFID tags printed onto items,
and the trolley’s contents would be
transmitted into the system. Using credit
cards synced to mobile devices, the
transaction would then immediately be
charged to the linked account.
Participant Trends:
Instant Gratification
Always On
57. BORED NOW
Synopsis:
For the past eight years, Chili's Grill
and Bar Restaurant has held an
annual fundraising campaign for
childhood cancer. In 2011, they
incorporated QR codes into their
campaign, resulting in 291,000 scans
and more than $5 million in
donations raised for St. Jude
Children's Research Hospital.
Participant Trends:
Instant Gratification Always On
58. REPETITIVE NOW
Synopsis:
The LG Smart Refrigerator has French
doors and an LCD panel that gives you
access to online shopping, a grocery list,
calendars and photos. You can scan your
groceries into the system to track them
as they get old and moldy.
All of this fun stuff hooks up with your
smartphone so you can get menu
suggestions, check expiration dates, and
see if you're running low on Cheez Whiz.
Participant Trends:
Instant Gratification
Always On Catalog Memory
59. REPETITIVE NOW
Synopsis:
P&G Beauty Mentor is a voice-activated,
personal consultant that tailors beauty
recommendations to meet an individual's
needs. Users can complete consultations
by answering questions about their skin
and hair type, concerns and desired
results. Once the consultation is
complete, results reveal customized
recommendations for P&G products.
Participant Trends:
Instant Gratification
Always On Catalog Memory
60. REPETITIVE NOW
Synopsis:
Walgreens launched an SMS reminder
system for prescription refills. The free
service reminds patients about
medications due for a refill and makes it
easy for them to replenish their meds:
Patients need only reply “refill” to the
reminder text.
Walgreens also has a smartphone app,
Refill by Scan, that (fittingly) refills
applications by scanning the bottle’s
barcode.
Participant Trends:
Instant Gratification
Always On