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Active Travel, Active Gear              Project Leader: Jozeph Forakis              Project Assistant: Patricia Cacciapuot...
Keywordsintuitive interactive personalized uncommon mind experience alivemotion energy progress process affective body exi...
brainstorming                                                                                     compass                 ...
Mindset
Active TravelDef.Is a type of journey that engages the traveller through mind &body. It’s not about going from point A to ...
before                  now  Travel:Then vs. Now
People started concentrating on thedestination, rather than enjoying thejourney.
nto dis covery!    nsform travel iTra
Concept Inspiration
Concept Inspiration
Concept Inspiration
what´s available today
Our Proposal
what is cricket?Cricket is a device that helps you explore and discover placesthrough haptic and digital feedback.Our plat...
Value PropositionGives the user a handsfree exploration device which            enhances your senses and experience.
Target Market 18-45 years old                    Explorers 65% of social      Spontaneous travelers media users        Ser...
Haptic DeviceSmellTasteSightSound
What does it have inside?Lithium Ion Battery       Vibration motor           Touch base screen       $1.2                 ...
How does it work off     drag               double click     hold down         to change filters   to tag a place   to turn...
Communication & Language   Alert | In Range   Alert | In Location   Message   Direction
Ecosystem                                           Download app.                                              Suggest    ...
Accessories
Smartphone application
Let’s Talk Business...
Travel Gear industryOver a $94.11 billion industryPersonal Navigation DevicesOver $42 million devices were produced in 2010
GoalsWho are our customers• Active social media community• Curious about discovery• Want an uncommon experience• Want cust...
GoalsWhat we want to be• #1 emerging small travel gadget in market• Adopted by travelers via social media• Lean financial o...
Raw Materials Cost          Base Model                         Raw Materials Per Unit       Cost                          ...
Raw Materials Cost                  Premium Model    Raw Materials Per Unit       Cost     Stone (Aluminum)           $1.0...
Financial Plan                                                           Cost to       Units Given   Model            Unit...
Kickstarter Projection                             % of Contributor                               Contrib.Pledge        # ...
Future PlanCricket App Prediction                         Cricket Rev  Filters   Retail                     Rev to Creator...
Future PlanPost KickstarterWeb based      Non - web partnershipspartnerships               Municipalities               Lo...
Grazie!
Cricket
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Cricket

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Cricket

  1. 1. Active Travel, Active Gear Project Leader: Jozeph Forakis Project Assistant: Patricia Cacciapuoti MID Students: Pietro Naoni, Maria Paz Ramirez, Tamer Aslan MBD Students: Noor Yamani, Jon Vaughan
  2. 2. Keywordsintuitive interactive personalized uncommon mind experience alivemotion energy progress process affective body existing journeyroute road voyage cultural knowledge memories safety informationcommunication transportation meta experience
  3. 3. brainstorming compass map charging unit { camera phone / smart phone general baggage food professional computer { sports adventure documents extreme safety gear outdoors gear Active { outdoor / naturecamping nature { pleasure journey activities travel specific city transportation hobby needs entertainment cultural literature { Tourism or special interests Information } Environmental (weather, humidity, positioning) Personal health status (pressure, temperature..) Memories Safety Communication
  4. 4. Mindset
  5. 5. Active TravelDef.Is a type of journey that engages the traveller through mind &body. It’s not about going from point A to point B, but it’s aboutliving an expanded experience.
  6. 6. before now Travel:Then vs. Now
  7. 7. People started concentrating on thedestination, rather than enjoying thejourney.
  8. 8. nto dis covery! nsform travel iTra
  9. 9. Concept Inspiration
  10. 10. Concept Inspiration
  11. 11. Concept Inspiration
  12. 12. what´s available today
  13. 13. Our Proposal
  14. 14. what is cricket?Cricket is a device that helps you explore and discover placesthrough haptic and digital feedback.Our platform allows you, your friends and experts, to suggestplaces through the cricket device, which then nudges youwhen you arrive at the suggested destination.
  15. 15. Value PropositionGives the user a handsfree exploration device which enhances your senses and experience.
  16. 16. Target Market 18-45 years old Explorers 65% of social Spontaneous travelers media users Serious hobbies Technology is part of daily life, 54% of those who prefer portable devices, record and share flexible, optimistic, pursue joyful social behavior activities
  17. 17. Haptic DeviceSmellTasteSightSound
  18. 18. What does it have inside?Lithium Ion Battery Vibration motor Touch base screen $1.2 $0.05 $0.35 Bluetooth Linear Accelerometer Magnetic sensor Digital Compass component $ 0.01 $ 2.5 $1 $1
  19. 19. How does it work off drag double click hold down to change filters to tag a place to turn it off
  20. 20. Communication & Language Alert | In Range Alert | In Location Message Direction
  21. 21. Ecosystem Download app. Suggest Create your Share profile Buy Cricket Choose filters Check Cricket Website Set Preferences SynCricket Connect to SmartphoneCheck Cricket app. on Facebook Tag Use it Recieve Upload to Recommendations Social Network Edit Download/share/ sell new filters
  22. 22. Accessories
  23. 23. Smartphone application
  24. 24. Let’s Talk Business...
  25. 25. Travel Gear industryOver a $94.11 billion industryPersonal Navigation DevicesOver $42 million devices were produced in 2010
  26. 26. GoalsWho are our customers• Active social media community• Curious about discovery• Want an uncommon experience• Want customization• Want a quality product for a competitive price• Part of the $94 Billion travel gear industryWhat we need customers to do• Purchase the Cricket• Use it• Customize it• Create their own filters• Share their experiences
  27. 27. GoalsWhat we want to be• #1 emerging small travel gadget in market• Adopted by travelers via social media• Lean financial organization• Focus on costs and quality of experience• Used in diverse settingsHow we need to do this• Timely access to customer• Outsourced manufacturing partner• Inexpensive supplier of quality components• Diverse media and non media partners• Marketing through social media, partnerships and direct mailing
  28. 28. Raw Materials Cost Base Model Raw Materials Per Unit Cost Stone (Plastic) $0.20 Wrist Band (Silicon) $0.10 Lithium ion Battery $1.20 Vibration Motor $0.05 Touch Base Screen $0.35 Bluetooth Component $1.00 Accelerometers $0.01 Magnetic Sensor $2.50 Magnetic Snap $0.05 USB to TRS Cable $0.65 Digital Compass $1.00 Total Cost of Raw Materials $7.11 Assembly $0.31 Manufacturing Cost $6.50 Product Production Cost $13.92 Shipping (Air) $2.5/Kilo Total Cost + shipping $14.02
  29. 29. Raw Materials Cost Premium Model Raw Materials Per Unit Cost Stone (Aluminum) $1.00 Wrist Band (Leather) $0.26 Lithium ion Battery $1.20 Vibration Motor $0.05 Touch Base Screen $0.35 Bluetooth Component $1.00 Accelerometers $0.01 Magnetic Sensor $2.50 Magnetic Snap $0.05 USB to TRS Cable $0.65 Digital Compass $1.00 Total Cost of Raw Materials $8.07 Assembly $0.31 Manufacturing Cost $6.50 Product Production Cost $14.88 Shipping (Air) $2.5/Kilo Total Cost + shipping $14.98
  30. 30. Financial Plan Cost to Units Given Model Unit Cost Units Produced # Units Sold Produce Away Base $14.02 500 $7,010.00 161 339 Premium $14.98 500 $7,490.00 4 496 Total 1000 $14,500.00 165 835Shipping Cost from China to U.S.A via (Air) Shipping 3.5% M.Up Retail Price Goal % Filter Rev Gross Rev Net Rev $286.00 $49.07 $50.00 43% Details to $16,950 $9,940.00 $286.00 $52.43 $60.00 46% follow $29,760 $22,270.00 $572.00 $1,643.05 $46,710.00 $34,853.00
  31. 31. Kickstarter Projection % of Contributor Contrib.Pledge # Crickets # Giveaways # Contributors Amount Amount $5.00 0 2% 0 70 $350.00 $25.00 0 16% 0 96 $2,400.00 $50.00 1 Base 39% 117 117 $5,850.00 $100.00 1Base 16% 24 24 $2,400.00 $250.00 2 Base 13% 16 8 $2,000.00 $500.00 1 Base/1 Pre. 13% 8 4 $2,000.00 Total $15,000.00 165 319 $15,000.00 Pledge Goal $15,000.00
  32. 32. Future PlanCricket App Prediction Cricket Rev Filters Retail Rev to Creator Filters Sold % Purchased (30%) Free $0.00 $0.00 $0.00 $0.00 100% Cricket $0.50 $0.50 $0.50 $100.00 20% User $0.99 $0.30 $0.69 $44.55 15% Expert $9.99 $3.00 $6.99 $1,498.50 50% Total $1,643.05
  33. 33. Future PlanPost KickstarterWeb based Non - web partnershipspartnerships Municipalities Local tourist agencies, tourism divisions Retail Stores / REI: Base and Premium Models (USA) Decathlon : base model (EU) Intersport: premium model -(EU) Travel Channelʼs (TV) or Travel Magazine Cruise Lines / Carnival, Princess, Holland America Travel Media
  34. 34. Grazie!

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