Advertising Stunts Q4/ 2010

Advertising
Stunts
Q4|2010

Clutter
Fragmentation
Disorientation

CopyCat
Busted

ORIGINAL Less ORIGINAL

Michael Habib's Portfolio
Less ORIGINAL

“Noté” Headphones Design – 2010
Source : UQAM Montreal website Panasonic Headphones Packaging Design –
Corinne Pant / Student at UQAM (Canada)
2010
Source : Cannes Design GOLD LION
Agency : Scholz & Friends (Germany)

Outdoor
Ambient
Out Of Home

Minicuotas Ribeiro| Real Pieces

H&M: 3D projection mapping in the city
centre in Amsterdam

H&M brought their flagship store in Amsterdam to live with a 3D projection
mapping on the historic building. For over 3 minutes, guests and a gathered crowd
enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped
around the building, untangles and transformed the building into a colorful
dollhouse where nothing is what it seems.

With your donation, a sense of dignity is
within reach. Salvation Army: Reach coat
In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media
campaign designed to increase donations during the Christmas season. The campaign, created by
Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without
access to everyday resources by illustrating that for many life's basic necessities are out of reach.

HAK: Carrots

“It’s HAK carrots you need.”

Since carrots improve eye sight we made a billboard showing a
very small packshot. If you can’t read it you might need HAK
carrots.

Chill| Les man Billboard

Flavoured milk in the Western Australian
market is heavily consumed by blue
collar males. It is the drink of choice on
building sites and other manly work
places. To launch the brand's new 'Man
Up' positioning line Marketforce Perth
produced this two stage outdoor
campaign, with the "Les Man" teaser
appearing for 2 weeks before the launch.

Creative Smiles Dental Group| A
good smile changes everything.

Yeti Frankenstein

CopyCat
Busted


Sebamed Clear Face / Ambient – 2008
Source : Adsoftheworld
Max Factor Hypersmooth Make-Up Agency : Saatchi & Saatchi Beirut
(P&G) – 2005 (Lebanon)
Source : Cannes Archive Online (Média
Lions)
Agency : Leo Burnett Frankfurt
(Germany)

Rädda Barnen (Save the Children): The
Lottery of Life, Sierra Leone vs Sweden
Two billboards placed next to each other.
thelotteryoflife.co.uk

Lottery of Life, Philippines vs Sweden

Lottery of Life, Palestine vs Sweden

Lottery of Life, Darfur vs Sweden

Caravania: Demolished houses
Take your home with you. Caravans at caravania.de

Demolished houses leave physical traces on the houses they were attached to. This is where we put banners.

Tirebuyer.com: Mailbox Billboard
Free Shipping. Fast
Delivery.

Land Rover: Twist

Freelander 2. Overcome all obstacles.

CopyCat
Busted


Dasani Water (Coca-Cola Group) at Coca-Cola Subway Ambient – 2009
Times Square – 2007 Source : Luerzer’s Archive 02/10,
Source : AdRants, Adsoftheworld,
Agency : Unknown (USA) Agency : McLaren McCann Toronto
(Canada

BMW M3 Coupe: The Light Wall Re ection

AXE| Ideally,,, Men prefer
women to horses

Live It Up Without Lighting
Up Teens it comes andanti-smoking ads, so we
when
are sick
to
tired of scare tactics

illustrated the benefits of not smoking.

Mountain Dew|The Parasite Poster

UHU All-Purpose Glue: Retro Billboard

Varuhuset Femman (Femman Department
Store)| Keep a Friend Warm

Keep a Friend Warm.
Help us warm freezing
Gothenburgers. Leave your
winter clothes at the Femman
main entrance, from Oct
25th to Nov 11th.
Thanks for your contribution.
This winter campaign is a collaboration between the Femman department store and Stadsmissionen, a charity for
the homeless, both in Gothenburg, Sweden. The ” Keep a Friend Warm” campaign urges Gothenburgers to leave
their unwanted winter clothes at a temporary counter in the Femman entrance hall. The clothes are then
redistributed by Stadsmissionen among the freezing homeless of the city. The campaign consists of print ads,
billboards and guerilla activities (free winter clothes were hung on billboards). It follows the basic long-term
concept of Femman’s marketing: the use of the store’s employees as models. This time, the model was Patrick
Ocampo from the MQ shop in Femman

Or Yarok & Nur Star Media | Crashed
Car Bottle

•  80 cars that crashed in accidents
•  15 tons worth of metal
•  20 meters tall giant bottle shaped urban
construction
•  1 of the country’s busiest highway and
intersection
•  3 months long campaign – starting today
•  1,000,000 people exposed to the message every
day
•  1 message: “Don’t drink and drive”

ConesfortheCure.org| QR Billboard

A QR Code, Also known as a
2-D bar code, the role of it
here is to access
information via a mobile
device.
First, you must have a
smart.
Second, you download a QR
code reader. Then you open
the reader app and take a
photo of the QR code. When
it works correctly, you are
taken to some kind of
content–usually a mobile-
friendly webpage.

ACTIVATION/
EXPERIENTIAL
Guerrilla
Event/Live
PR
Ambient
RETAIL/POS
Flashmob

Hachette publishing, Lady Gaga, Just Dance
(the biography): Meat displays

To launch Lady Lady Gaga. Just Dance. $22.99. In bookstores now.
Gaga’s biography
‘Just Dance’ we
played off the
notorious meat
dress she wore to
the 2010 MTV
Video Music
Awards. Plastic
tags with
advertising for the
book were placed
into the meat in
display windows of
butchers.

Knorr: Knorr Guerilla Over night hundreds of fresh
herbs turn Vienna into a
Gardening greener city.

To underline
the fact that
Knorr is now
using even
more natural
and fresh
ingredients for
its product
inspired us to
make a gift to
Vienna: Fresh
sweet herbs to
meloriate
home cooking
with green
add-ons and
Knorr.

Salvation Army: Fretex Catwalk Stunt

Vancouver Aquarium, Great Canadian Shoreline
Cleanup: Ocean Life Installation

The Vancouver Aquarium was seeking a
way to raise awareness and registration
numbers for the Great Canadian
Shoreline Cleanup. Preventable litter
such as plastics have long-term
impacts on our wildlife including
entanglement and ingestion. Vancouver
and Toronto residents were greeted by
unique aquatic animal sculptures along
the shoreline. The large, life-like
sculptures were 100% made of litter
found on Canadian shorelines and
other reusable materials, representing
aquatic life in their natural ecosystems.
In Vancouver, three seals were placed
at English Bay; while in Toronto, a
school of 60 fish were positioned
jumping through the water of
Ashbridge’s Bay. Following the one day
installations, registrations for the Great
Canadian Shoreline Cleanup exceeded
campaign estimates, and PR value
achieved equated to four times the cost
of the campaign.

TMN is a portugese telecommunication brand. They promote their
brand with this campaign during SuperBock SuperRock festival in
Lisbon, Portuga
TMN| Best seat.

Trânsito Amigo: Car Carrier Truck
“This can be your next vehicle if you drink and drive.”

McDonald’s: Massive McMuf n
Breakfast The bags were left in
the restaurants, on
benches, or carried by
(ad agency) lackeys.

Attention-grabbing ambient advertising via New
Zealand. This was a local promotion carried out in
Auckland to entice Kiwis to cram their maws with a
new massive McMuffin breakfast

Het Huis Opticiens| Change
looks

Aubade: French Art of Loving
For three weeks, in the evening and in three principal Paris districts, three women made
''the girl next door'' fantasy a reality. Each girl changed her window's flat into an outdoor
campaign. The Lesson of Seduction Aubade communication moved with the times while
keeping it's DNA : showing women bodies subtly and in black and white campaign. The
campaign was about four times per night : people saw a young woman going home and
exposing her private life behind the curtains of her appartment. During her show, the
woman was behind normal curtains and then finally hired it to reveal the new Aubade
website, www.frenchartofloving.com. Then, she continued her show behind the new
curtains.

Palmolive: Naked shower in the street

Canac Hardware Store: Fences
For more privacy from your neighbors.

BMW S 1000 RR: Flash-Projection

The Family Planning Association of Sri
Lanka: Newspaper napkins AIDS.Stay Can’t Wipe Your Hands
of it.
You
Safe.
A random reminder of
DANGER can trigger us
to rethink a decision or
idea. Though the
necessity of practicing
Safe Sex is common
knowledge, people need
to occasionally be
reminded ‘why’ in order
to prompt them to do
the right thing. This
campaign was launched
on the 1st of December
2010 and was carried
on for a few days after.
The message was
communicated in
Sinhalese to cater to
the target audience.
This execution will also
be carried out in all
three languages -
Sinhala, Tamil and
English.

Piko: The little Englishman Project
Who is the little man with the umbrella?
http://www.piko.md/

Prime TV,
Psychic
Investigators:
Mind
DRAFTFCB, Auckland created this
stencil for Prime's TV show - Psychic
Investigators. It illustrates the
psychic's ability to discover crimes
that have been committed by using
their mind and nothing else.

Pop Up Lisbon 2010|Bird shit advertising
PopUp is an urban
culture festival taking
place in Lisbon from
November 4 to
December 11. This
year, it has "Urban
Nomads" for a theme
and pigeons as their
icon. Torke was invited
to take part on the
exhibit as an artist and
also asked to develop a
low cost and high
impact stunt to
advertise the festival.
Since the connection
between Pop Up and
the pigeons is well
advertised, we chose to
take the thing birds do
that is the most spread
around the city: their
shit. Thousands of
pigeon shit stickers
were put on cars, ATMs,
stores and even people
near the places where
Pop Up will happen.
Nothing escaped this
true artillery, we were
more efficient then the
pigeons themselves.

Barbados Yellow Pages: Paint The Town Yellow

Romanian Police Child Helpline Association|
When I can not speak.
Erase the traces of violence Call 116.111 and talk about my
agony.

Mini theatre: Snow white mirror

Mirror used as a "poster" for a
theatre play Snow white,
performed by the Mini theatre –
Ljubljana.

Hortifruti| Fire breathing Arm yourself against
heartburn and burning.

Caritas|Homeless
Some estimates say that
there are 300 000
homeless people in
Poland. To raise the
awareness of this fact
and make other people
realize how tough is
winter for homeless the
mannequins of
homeless people
appeared in several
office buildings in
Warsaw. Next to each
mannequin there was a
note: „I let myself to
spend the night here
since I was cold. The
only address I have is
www.bezdomni.pl
„ („bezdomni” means
„homeless” in Polish).
Upon the consent of the buildings’ administrators, the mannequins were placed next to
the lifts, in the corridors and in the reception area. The same day the homeless
appeared in the offices, the employees working in the very same buildings received an e-
mail with the bank account number to which contributions for Caritas (charity
organization taking care of homeless people) could be made. After the event a 100%
increase of donations was noted comparing to the previous year.

Electricity Losses Program (ELP)|
Exhibition
Background: South Africa faces an energy crises. Not
only in the generation of sustainable energy and
distribution but also in losses due to electricity theft.
Every year, approximately R4.4 billion is lost due to
the theft of electricity from illegal connections,
electricity fraud and electricity meter tampering.
Further to this, innocent lives and mostly children,
are the victims of dangerous connections. Hence a
program, OPERATION KHANYISA, was initiated to
address this crises.

Communication Objective: The perpetrators of
electricity theft are not only people from townships,
but surprisingly, many large businesses too.
Operation Khanyisa needed to demonstrate to this
target audience the repercussions of their actions.
Electricity theft is illegal and a criminal offence. They
could end up in jail, or worse, kill someone through
their actions.

Solution: The best way to immerse the target
audience and engage their involvement was through
an interactive art installation. Art can be an emotive,
hard hitting and graphically aggressive medium. This
is a serious issue and so required a bold statement.
We created a walk through exhibition that
communicated, in an emotional tone and manner, the
various repercussions related to stealing electricity as
well as positive solutions to the problem.

Atzum The Task Force on Human
Traf cking| Women to go

For the launch of LG Infinite 3D, the agency created a
glass panel in the form of a LCD TV. Real objects were
pasted on the glass. On the one hand, the object is
seen behind the glass, showing the common vision of a
LG In nite 3D TV. On the other hand, perceives the same object in
front of the glass, clearer, causing the 3D effect

Samsung's
Masterpiece.
Samsung|Masterpiece Event

Lusy Laksita Broadcsting School| Strawphone

Atelier do Corpo Facial Gymnastics Classes:
Distortion mirror

http://www.atelierdocorpoba.com.br/

Delivery.com| Epic Delivery http://www.interferenceinc.com/

Delivery Man Stan stumbles through NYC with a ton of boxes and bags as he attempts to deliver the world's largest Delivery.com order.

Auckland City Council: Beautify your city, Bushy
hedge rubbish bags

Rubbish is never going to disappear, but Colenso BBDO, Auckland found a way to make it beautiful. We turned the
ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The "Beautify your
City" campaign was created to make Auckland a more beautiful city. We prevented illegal dumping by placing
flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors. With every
business in the CBD receiving the bags, Auckland's city streets transformed overnight.

China Environmental Protection Foundation:
Chopstick tree

Every year Chinese consumes 45 billion pairs of disposable wooden chopsticks which equal around 25
million trees. We recycle over 30 thousand used disposable wooden chopsticks from restaurants all over
Shanghai. Wash them, process and collage them into a 5-meter-high-chopstick-tree, we then break it
down in the middle and then display the piece in the busiest district. Through the fallen chopstick-tree, we
alert the people that the use of disposable wooden chopsticks means the destruction of large numbers of
trees.

Viva, Bloody Christmas: We are all murderers
We are all murderers. Every year at Christmas time we torture and kill millions of carps. Let's quit
this tradition!

In Poland
Christmas
tradition of
eating fish for
dinner turns to
be a bloody
massacre. Poles
are not aware of
animals
suffering before
they land on a
table. Viva
Foundation
aims at drawing
public attention
at the carp
suffering and to
make people
consume less
fish this year or
at least
eliminate their
terrible
suffering before
consumption.

H&M| Your Art Here http://www.yourarthere.com/

Solidarités International: Water talks

Hand Grenade Christmas Ornaments
http://www.ctrlaltshift.co.uk/

UK social justice organisation Ctl.Alt.Shift has been
stocking Christmas trees with Christmas decorations
with a conscience, ornamental hand grenades.
Designed by Manchester design house Dorothy, the
ornaments were launched on Suck and Amazon.co.uk in
2009. On first appearances the decorations might look
like delicate baubles but on closer inspection they are
highly finished chrome hand grenades. The baubles
represent the Ctrl.Alt.Shift ethos to inspire change
through creativity and aim to make people stop and
think about the bigger picture.

Allianz Supplementary Dental Insurance: Word of
Mouth Never stop biting

Power Smart Month, BC Hydro: Smart Condo Crates

To launch Power Smart Month BC Hydro, the energy provider for British Columbia, Canada, engaged smak to
develop and execute a campaign idea that would increase talkability around the campaign which looks to promote
energy efficiency in the home and workplace. smak proposed an idea where the public could peek into two homes
and spot the difference between living energy-efficiently and living wastefully. smak took two shipping containers
and converted them into bright BC Hydro-branded liveable condos. The spaces were furnished with a living room
and kitchen area including a refrigerator, computer and television. The condos were placed in a high-traffic
location in downtown Vancouver and during the course of four days, residents and commuters observed two
actors living inside. The condos were connected to digital counters which allowed people to watch the energy
consumption differences between the two lifestyles. The condos were part of an integrated media execution and
provided a colourful and impactful vehicle to generate discussions around BC Hydro’s Power Smart Month.

Tele2: Giant Phone

Our mission was to launch Tele2’s latest
product: Fixed telephony through the
mobile net. The product sounds quite
technical and advanced. So we wanted
to focus on how easy it is to use, almost
exactly like a traditional fixed phone.
And the best way was just letting people
try it. We built giant, actually working
phones in Swedens’ three biggest cities.
So that all passers by could try the
product, by calling whoever they wanted
for free. The giant phones, of course,
were hard to ignore. And loads of
people used them to call a friend
a taxi or whoever they could think of. We
also had a competition. Every now and
then we called up the giant phones. And
whoever answered could win a great
prize.

Ambi Pur| Flower-Power Your Room

Supreme Security: Job offer in luggage scanner

Banksy| Dolphin ride.

Guerilla marketing campaign by Banksy against the oil spill
disasater by BP

Coca-Cola Zero: Man-made
island in the Red Sea
Visitors at the Coca-Cola Zero-Zone
enjoyed cold and refreshing Coca-Cola
Zero served out of a pool bearing the
brand logo, live drumming
performances, a variety of games and
great music. They all got to kick off
their weekends with a private island
party!
Hundreds of photos were taken on a
daily basis and were posted to the
brand's Facebook page – where visitors
could find themselves, tag the photos
and share the experience with their
friends.

The visitors to the Coca-Cola Zero-Zone
also receive a special "Benefits Bracelet"
from Coca-Cola Zero, granting them
various discounts at dozens of shops,
restaurants, bars and other locations in
the southern Israeli tourist city of Eilat.

Coca-Cola Zero launched an extraordinary summer attraction in Israel: a mini-island called "Coca-Cola
Zero-Zone" that was built as a floating island in the middle of the Red Sea, designed as an urban
street, offering a unique sampling experience to its visitors.

The "Coca-Cola Zero-Zone", was built and produced covering an area of over 400 square meters and
was surrounded by water on all sides. It was built on the northern coast of the Gulf of Eilat, at a
distance of about 100 meters from the shore and was accessible only by swimming to it or by shuttle
boats. Once you arrived you were rewarded with an experiential sampling of Coca-Cola Zero

Check out the many submissions on YouTube.

Renault Wind Roadster: 12 Second Strip

Bavaria| Steward [sponsorship
vandalism]| [ambush campaign]
FIFA.com de nes ambush marketing as the act of
"bypassing the main sponsors by distributing free
materials bearing bold, eye-catching company logos
or similar insignia to the fans attending [the World
Cup] so as to use them as human billboards".

FIFA = MAFIA

http://adsoftheworld.com/media/tv/bavaria_steward

Cape Town Book Fair| Get
The Original Blockbuster

NGO Chetana Foundation|
Cloth Donation

Flashmob Mu by Peugeot

City cars, station wagons, MPVs, convertibles, vans, bikes, scooters, electric vehicles and
accessories, Mu by Peugeot is a new rental service that allows you to move how you like,
when you like.
More info on http://www.mu.by.peugeot.com

BRAND IDENTITY
Packaging

Fonts
The Structure of a Letter

1.  Baseline … is the imaginary line that is the base of
all letters, they “sit” on it.
2.  Cap height … is the imaginary line that is
determined by the top edge of uppercase letters. It
can have the same height with the ascender but it
can also be different, depending on the font.
3. Meanline … is the horizontal line determined by the
top extremities of the majority of lowercase letters
as “a”,”c”, “e”, “x”.
4. Descender … is the part of the “g”, “j”, “p”, “q”, “y”
letters that is situated bellow the baseline.
5. Ascender … is the opposite of descender. It is
determined by the top of “b”, “d”, “f”, “h”, “k”, “l”,
“t” lowercase.
6. Serif … is the extra stroke of the letters. Sans serif,
as you must have figured out, is the lack of those
strokes; the characters have a prominent cut.
7. “x” height … is the height of lowercase letter “x”.
This might seem kind of unimportant at first glance,
but it is used in CSS as a measuring unit (mostly
because the lowercase letter “x” has no ascenders or
descenders).

The Storehagen Atrium in Førde, Norway
Characteristic subway lines are used all through the
|way nding system signagededicated to each floor andand graphical
shapes
system with strong colors
institution.
designed following the principles of universal design
they should make it easy for any user, like persons
with visual impairment, to find their way.

the project included designing the exterior and
interior signs, from directions in the public areas
to the name labeling on each office door. each of the
200 doors in the building has an unique
design pattern.

Founded in 1916 the San Diego Zoo is one of the largest in the world, with "over
4,000 rare and endangered animals representing more than 800 species and
subspecies" including a delicious (looking not tasting) panda. The San Diego
Zoo, as a parent brand and non-profit organization, also operates the San Diego
Zoo's Wild Animal Park, and San Diego Zoo's Institute for Conservation
San Diego Zoo Research, and counts with more than 250,000 member households and
130,000 child memberships. Despite being all part of the same family, each
entity had its own identity and it wasn't clear that they were all fighting the
same fight: Conservation. The San Diego Zoo has just introduced a new identity
created by Landor that unifies the full San Diego Zoo organization under one
visual identity and brand idea, "Ambassadors for Wildlife," which grew out of the
new tagline, "Wild at Heart.”

The San Diego Zoo's Wild Animal Park has
changed its name to San Diego Safari Park.
After extensive research, we have
determined that this name reflects the
experience the Park has to offer and builds
San Diego Zoo Safari Park upon the strong, recognizable San Diego
zoo identity.

McDonald’s New Packaging
Boxer Creative

The task was to "change the way the world feels about eating
McDonald's food". As a result, Boxer have created a global
packaging design system that challenges outdated
perceptions about the quality of McDonald's food, engaging
consumers in an honest conversation about what make their
McDonald's. The new packaging is splashed with bold text
and crisp imagery. Unlike the previous no-frills white and red
box, the new Big Mac container, for example, triumphantly
exclaims in heavy block text, "There is only one." On one
side, plucky marketing copy extols the Big Mac's height
while, on another, the vegetables, cheese, and cooking
utensils used in the burger's making are highlighted. The
goal, says Mary Dillon, McDonald's global chief marketing
officer, is to "create unique personalities for our menu items
by telling a story about each one.”
McDonald plans to introduce its latest design over the next
two years in every one of the 118 countries in which it
operates. That includes translations into 21 languages.

It all started with a very big challenge... ‘Change the way the
world feels about eating McDonald’s food!’ Our priority was
moving a negative mindset, driven by adverse publicity to
one that was positive and based upon the truth. Central to
the brand story we created a simple strategy to ‘Celebrate’
the things that people love about McDonald’s and ‘Reassure’
consumers with the origins and quality of the ingredients
that make their McDonald’s. We used packaging as valuable
brand media, held in the hands of 58 million customers
each day.

1520 pieces of packaging across 118 countries
worldwide, the brand delivered into the hands of 58
million customers a day!
The largest packaging project in the world?

http://www.scribd.com/doc/39922041/McDonald%E2%80%99s-Global-Packaging-Design-System

Direct Response
Print
DM
TV
Radio
OnLine

Europcar Minibus: Cinema Rear View
Mirror
In order to promote
the Europcar
“minibus special”
among a young
target group we show
cinema visitors
something they have
never seen before on
screen: themselves.
In a gigantic rear
view mirror, taking a
common ride. A
hidden camera films
the audience. The
image is directly
integrated into our
commercial. Thus we
create a completely
new cinema
experience with the
spectators acting in
the starring role. On
the back of each
cinema ticket there
is a 10% discount
voucher for the
minibus special.

Cyfra+|Childproof Radio Commercial

Skoda Yeti: Park Assist
http://www.ibelieveinadv.com/film/Skoda-Yeti-Park-
System Assist.mov

Postcard about the Skoda Yeti Park Assist System to distribute at the Bologna
Motor Show.

There must be a blue moon
tonight.
American Express| Blue The Platinum Card. With an
introductory offer you’ll rarely
Moon Platinum Upgrade DM see – just $450 for your first
year.

American Express wanted to
inform their Gold Card customers
of a very rare offer. Their
prestigious Platinum Card was
$450 for a limited time, instead of
the usual $900 annual fee. Offers
this good only come around once
in a blue moon, so we decided to
use that as the creative idea. The
box including a mock card, was
originally due to lodge mid-March
but we talked the client into
waiting a while so we could mail it
to coincide with the actual blue
moon at the end of March 2010.

H-57 Creative Station:
Re-Pack

Close to the Christmas holidays we decided
to reuse / recycling of existing packaging to
help reduce pollution, so you can make the
gift packets "original" and contribute (albeit
in small part) to protect the environment. Re-
Pack Project - Recycling existing packaging is
a way to produce and pollute less. The more
you recycle, the less you have to dispose of.
End the better it will be for planet earth

IKEA: Homemade Is Best
We wanted to ensure a connection between IKEA's kitchen appliances and one of the best things you
can do in a kitchen, some great baking. So the main attraction in the campaign became a 140 page
coffee-table baking book presented in a very visually unique and spectacular way. 90% of all the
photographs taken in baking books look extremly alike. We wanted to try something different and
present the recipes in a totally new fashion. We let ourselves be inspired by high fashion and
japanese minimalism. The idea of the book became to tone down the actual cake and put the
ingredients in focus. The recipes are presented as graphic still-life portraits on a warm and colourful
stage. And when you turn the page you see the fantastic result. The baking book contains 30 classic
swedish baking recipes everything from small biscuits to large cakes.

The flat-packed DM was attached inside the
IKEA's catalogue. While the customers open the
package of dm, a three-dimensional LACK side
table pops up immediately. This gives the
experience of simple assembly of LACK side
table, which leaves a deep impression as well.

IKEA Lack Side Table| Pop-up

MF Global Sify Securities: Nodders

Swedish Postal Service: Magical Christmas Cards
We let people create and send Christmas cards, using modern technology! Write a greeting on the flip-side, and the
Christmas card is delivered to your friend's doorstep, tempting her to send her own greeting.

Concerto Marketing: Greeting Certainty
In this, the season of multi-channel, media neutral, social network
fragmentation.
We'd like to make certain that at least one of your heartfelt wishes makes a
true and lasting impression.
A postage stamp.

With a blitzkrieg of digital media befalling everyone during the holiday season,
we thought a bit of old school tradition would make a welcome reprieve.

Peugeot Professional:
Emergency Services
mailer

CMW has developed an attention-catching direct campaign for Peugeot’s fleet business (Peugeot Specialist Vehicle
Operation – PSVO), targeting its specialist Blue Lights customers, the UK’s emergency services, Police, Fire and Ambulance
in response to its recent inclusion in the National Policing Improvement Agency’s awarding preferred supplier status of
vehicles and equipment to Peugeot Motor Company. Each emergency service requires specialist converted vehicles, each to
highly individual specifications, to ensure that it carries out its duties to the very highest levels. Peugeot is the only
manufacturer in the UK which currently offers this specialist service at their HQ, converting vehicles to the greatly differing
needs of each emergency service. CMW’s direct mail campaign targeting Peugeot clients and prospects has been designed
to communicate Peugeot’s commitment to the emergency services. It aims to show that it provides the highest levels of
service and specialist knowledge required for meeting the requirements of this key audience. CMW’s pack is delivered in a
large fluorescent yellow material outer with grey reflective band, replicating the high visibility plastic jackets worn by
emergency service personnel at night. A plastic pocket holds the delivery address card and on the reverse the words, “who
can the emergency services rely on for assistance,” appear on pulling open the flap then reveals the answer ‘Peugeot
Professional’. Within the mailer is a full colour brochure with details of Peugeot’s Specialist Vehicle Operation as the one
stop-shop for emergency service vehicle conversions. A personalised letter from Louise Brown, national key account
manager for specialist fleets, reminds recipients of Peugeot’s specialist skills. A passport style photograph of Louise,
attached with a paper-clip completes the personalised communication. A belly band resembling black and yellow
emergency services barrier tape holds the letter and brochure together.

Harley-Davidson: Handlebars Calendar 2010
Challenge: Harley-Davidson Numero Uno Milan wanted the 2011 calendar to be the most amazing,
something that really describes Harley-Davidson’s world and feelings.

Idea: We didn’t simply create a calendar, we created a trip experience. We gave our calendar handlebars,
landscapes, people’s reactions and a subjective point of view, just to let people imagine the experience of
riding a Harley-Davidson for 365 days and get them to realize that a Harley-Davidson is the best point of view
you can choose.

Leonardo Mall| Scratch the headline

Come to find out if
(YOU HAVE WON)
one year of shopping
for free.
Every Saturday and
Sunday from the 2nd to
the 31st of October if
you spend even just 2
euro by us you will have
the chance to scratch…
and win so many
instant prizes and also
a super final special
prize: one year of
shopping for free!
(equal to 400 euro per
month along next 12
months)

Elixia Vitalclub: Partner Programs

Repromed: Don't waste your sperm

Jamshop has created a cheeky DM piece to complement their existing national print and online campaign in an effort to
recruit sperm donors for Repromed, Australia's leading infertility clinic. Unsuspecting potential candidates received the
popular men's magazine FHM, only to discover that some pages appeared stuck together. Blokes were lured into pulling the
sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website linking
back to Repromed challenged the men to see if they had the "goods" to become an eligible sperm donor.

Pizza Hut| We are already open!

A special print for Audi quattro®
Audi Auattro: Mountain range made of a creased paper. This
advert has been published on
winter sports magazines and on
any other magazine related to
snow activities.

In the remote possibility that you are not CCR: Asphalt
familiar with the best road in the country,
here is a little piece of it.

Absolut: No label

Purity doesn't need a label

Sfarim bookstore| Disconnect for a while.
Read a book.

Renault ZE: Old Newspapers
Don’t be the last to change with the times.

To get people
talking about
the new
Renault ZE
Electric range
an multiply
pre-
reservations,
we surprised
readers of
famous
newspapers by
recreating in
detail some of
the headlines
from times
gone by.

Jalna Yoghourt: Julian Assange

Volkswagen Polo: Sell Your Car
Challenge: Produce a newspaper ad for the desirable new Volkswagen Polo.

Solution: We targeted people in the market for a new car. In the motoring sections of newspapers, we ran a
double-sided ad that capitalised on the Polo’s appeal. By cutting out and using the ad, people could put
their current cars up for sale, while driving around with a constant reminder of the car they’d rather have:
the gorgeous new Polo.

Result: We turned car windows into a new media space. Every car that used our ad became a mini billboard
for the Polo’s sheer desirability – a fact made even better when it was a Toyota or Ford with our Volkswagen
message in its window

Belgian League of Alhzeimer|Alhzeimer's
Day Todaysupport them won’t remember what they read in their newspaper.
Let’s
85 000 Belgians

Reality: British magazine features 10 actual
readers in its cover http://www.goodtoknow.co.uk/magazines/Essentials-magazine

Dove's campaign for real women may be having an affect on how women expect to be portrayed in the media.
British women's magazine Essentials has reportedly decided to replace size zero models and airbrushed
celebrities with real women in response to reader demand.
The magazine took a reader's survey and found that more than 70 percent of its readers would prefer to see
real women than professional models.
So, Essentials' October issue features 10 actual readers, including a 71-year-old grandmother on its cover. While
editorial pages feature readers, of course most of the advertisements will include professional models--unless
more companies like Dove join the real women bandwagon.
"We're looking for amazing women that really reflect the magazine's readership, so women of all shapes, ages,
and sizes," style director Lucy Turner says in video about the new campaign

CopyCat
Busted


Pet Flea and Tick Spot On “Never keep a Petzone “Don’t let ticks and fleas
parasite” – 2009 become your pets” – 2010
Source : Adsoftheworld Source : Coloribus
Agency : Shanghai J&J Advertising Agency : Tonic Dubaï (UAE
(China)

CopyCat
Busted


Leibniz Minis Snacks – 2005 Minix – 2010
Source : Cannes Archive Online Source : Cannes 2010 Longlist
Agency : Kolle Rebbe (Germany) Agency : Draft FCB Mexico City (Mexico)

Graf ti BBDO| Our Award Is Your Award

Madrid Portfolio Night: Hey! That’s My Ad

Green Sense: Jaws never return Vinegar Plate
When
customers
look at the
vinegar
plate they
see a
finless
shark
drowning
in red
vinegar
sauce,
reminding
them that
after
having
their fins
chopped
off sharks
are thrown
back into
the ocean
alive.

Once you eat shark's fin soup, their blood is on your hands.

Green Sense: Jaws never return Tissue Pack
Grey Hong
Kong gave
each
customer
a pack of
tissues
before
they
entered
the
restaurant
. When
the
customer
opens the
pack it
appears
he is
tearing off
the fin of
a shark
revealing
blood
stained
tissues
inside and
the
message.

CopyCat
Busted


Bianco Footwear “Sale” – 2001
Source : Cannes Outdoor SHORTLIST
Agency : … & Co (Denmark)

Essere “Up to 50% Sale” – 2010
Source : BlogAnubis
Agency : Talent (Kuwait)

MINI Vending Machine
There is a MINI to satisfy every craving. And MINI Canada is proud to
show this off in its latest initiative: the MINI Vending Machine. In the
largest-ever fully-interactive night projection in Canada, the MINI Vending
Machine showcases the latest 2011 MINIs with a variety of different
colour combinations and accessories, ultimately showing that nobody can
do customization like MINI can. How does it work? Passersby are able to
interact with the projection by texting to a short code to select the MINI of
their choice. This triggers the MINI they’ve selected to drive around in a
fun animation, making its way down to the bottom of the vending
machine in trademark cheeky MINI style. Animations include a MINI
whipping through an action-packed pinball machine, a MINI doing some
serious doughnuts while the vending machine fills with smoke, and a MINI
breaking through the vending machine glass and parachuting its way
down. As the animation plays, a personalized-response SMS message is
dispatched to the participant, encouraging them to click through to a
mobile optimized web page to become a MINI Facebook fan.

Bouygues Telecom| Flashback Book
Facebook App
Bouygues Télécom wanted an idea to launch their facebook platform. They wanted to create something that
would go beyond using your profile picture in a funny way, or pranking your friends with a small joke. We decided
to look at the way we use facebook and found that even though we use the social networking site everyday, we
forget our favorite moments we share online. So we created an app that could change that, and keep your
facebook, in a book. Facebook ads engaged people to participate in the creation of their books and receive a
printed copy of their statuses and photos. You could chose up to 10 friends to add into your book, as well as the
desired timeframe, whether it be your birthday, wedding, or from the very beginning of your profile. After only
two days we received 15.000 fans and the limited edition of 1.000 books were gone in only an hour

A Life On Facebook,

Wataniya Airways| Quiz
http://pay.wataniyaairways.com/bfgame/

An online idea developed by Wataniya Airways to
promote their recently launched product
BusinessFirst.
By playing the game, you’ll learn about all the
benefits offered that makes your trip much more
comfortable when traveling with them like the
complimentary Chauffeur Drive, VIP shuttle ride to
your aircraft. The game is made out of 9 different
questions/stages and in each stage you’ll learn
more about BusinessFirst.

http://whereareyou.vodafone.de/#/pixelhunt
Vodafone: Pixel Hunt

To promote the new Vodafone LG Optimus Windows 7 phone with 5 Megapixel camera,
we launched a website where the user has to search for the winning pixels in a picture
of 5 millions pixels. The winning pixels are one hundred and each one of them contains
a brand new LG Optimus Windows 7 phone with 5 Megapixel camera.

Audi Quattro: Sudden Motion Sensor
Banner

http://www.neue-digitale.de/projects/audi_30_Jahre_quattro/index_en.html

The Audi Ski Jump movie is
a legend. On the 30th
anniversary of the quattro®
technology we reinterpret
the idea in a contemporary
style: as an interactive web
experience. The tools: Firefox
3.6 and the MacBook's
Sudden Motion Sensor. The
result: The first banner in
the world with motion
control. Or in other words:
"Vorsprung durch
Technik" (Advance through
Technology).

Megamind Promo in Farmville
DreamWorks launched a 24-hour
Farmville promo for its Megamind
movie scheduled to premier
tomorrow. The promo unfolds along
the scenario similar to an earlier
campaign by McDonald's: the hero
appears on your neighbors list, he
owns a farm, and for visiting it you
get two items -- a useful crop
booster Mega-Grow and a useless
floating decoration (McDonald's gave
away a coffee speed boost and a
decorative balloon while Farmers
Insurance balloon prevented crops
from withering). The "No You Can't"
balloon -- a nod to the iconic
Shepard Fairey poster and Obama's
2008 slogan -- is a nice touch that's
also ironic

Amex Centurion Statue in Farmville

Continuing to keep an eye on brands in
Farmville: American Express is letting
its card holders to redeem reward
points for Zynga's virtual goods. Amex
is also offering a special Centurion
statue that will double the mastery for
players' crops in Farmville for one week.

Volkswagen Amarok| Virtual
Live Test http://www.amaroklivetest.com.br/casestudy/

D-Say Digital Agency: The World's First
Pro le Banner Wanted Campaign
Dear employees of _______, d-say received some new clients and they are recruiting
fiercely… NO MATTER WHAT, DO NOT SEND THEM YOUR CVs to inbox@d-say.com

The profile
banner
was placed
on the
profiles of
competing
digital
agencies
CEO's,
filling in
their
agency's
name on
the blank.

Museum of London: Streetmuseum iPhone App

Swedish Postal Service: Magical
Christmas Cards
We let
people
create
and send
Christma
s cards,
using
modern
technolo
gy! Write
a
greeting
on the
flip-side,
and the
Christma
s card is
delivered
to your
friend’s
doorstep,
tempting
her to
send her
own
greeting.

Caritas: One Minute Of Silence
After the fatal
earthquake in Haiti,
there was a massive
coverage. Only two
weeks later, Haiti
was just a minor
topic in the media.
In order to keep
Haiti top of mind &
guarantee further
support and
donations for
Caritas long-term
reconstruction
programme, the
agency created “One
minute of silence
for Haiti”, a silent
mp3, sold on major
music platforms as
a microdonation
that managed to top
the Swiss charts,
was aired by all
national radio
stations, spread
across the press
and more
importantly kept
Haiti an issue.

The Metropolitan Police: Choose a Different
Ending
London teenagers were carrying
knives in the mistaken belief that
they offered protection. The
Metropolitan Police wanted to
communicate that the reverse was
true. A series of films was created
for Youtube using Annotation
Technology, enabling viewers to
choose what happened next. Carry
a knife? Go to a party? Stab an
opponent? After experiencing the
consequences of their choices,
viewers were invited to ‘Choose a
Different Ending’. For the film, and
their life. 21 films, ten different
endings. The response was 78%
awareness, the highest ever for a
Met campaign, and to date,
2,652,012 views.

Results and Effectiveness:
• 4.6 out of 5 average user rating.
• 2.1% click-through rate on viral video trailers, well above 0.2% industry benchmark for rich media banners.
• Net number of views logged would have required a TV budget 600% the size of our spend.
• Peer-to-peer debate about the videos and knife crime swelled. At peak, more than 80 comments a day were posted, with a total of
over 3,000.
• Total views to date, 2,652,012.
• Highest total recall of any Metropolitan Police campaign, ever. 78% among our target

http://www.samsungshakedown.com/competition/

Samsung b2100: Shakedown

1. Call any one of the mobiles on
the table. Watch how the vibration
makes the mobile move.
2. If your call causes a mobile to
fall over the table edge – you win
that mobile.
3. After a mobile has fallen onto the
floor or into the water tank, people
could still call it to check that it
worked

Swedish Postal Service: Living Christmas Cards

URL: http://www.livingchristmascards.com/

To create truly unique christmas cards, the Swedish Post teamed up
with Niklas Blindh, a Sami and reindeer owner from up north, and
the people of Funäsdalen, a small mountain village in northern
Sweden. Together they built Living Christmas Cards, something a bit
more personal than your ordinary e-greeting or SMS.

Mercedes-Benz: Tramp a Benz
URL Blog: http://www.tramp-a-benz.com/
URL Facebook: http://www.facebook.com/
trampabenz

„Tramp a Benz“ is about the freedom to be on
the road. Without passing on the necessary
safety. Stefan Gbureck, an emerging street
photographer and performance artist from
Berlin, will tramp throughout Europe. His only
condition: to tramp with Mercedes-Benz
exclusively. („The best or nothing“, so to
speak). His destination: the south, as fast and
safe as possible. Maybe Milano an then all
along the french riviera. Maybe back through
France and via Stuttgart to Berlin. Or maybe
somewhere completely different. We will keep
you updated about his journey, about the
people Stefan meets, the cars he travels with
and everything else.

Honda: NaughtyOrNice-a-tron Facebook app

Today on Facebook, Honda launched a one-of-a-kind “NaughtyOrNice-a-tron” app
as part of its Happy Honda Days campaign. Scouring a user’s past year of
Facebook activity, including status updates, comments and likes, a specially-
developed algorithm evaluates their language usage and searches for key
behaviors to determine if the user has been naughty or nice. Users are
encouraged to post or share their score and can see their friends’ scores if they
have used the app. As the app processes a user’s data, the “NaughtyOrNice-a-
tron” machine animates, updates the user on its progress, and displays some of
the naughty or nice items it uncovers. The charming, vintage-electronics, paper
model look of the machine itself was created by artist Dan McPharlin. Landscape
and scenery elements were designed by Buck.

Shortland Street: Summer Fling
New Zealand's longest-running, number
one TV drama 'Shortland Street' is off-air
over the holiday season, but fans are
keeping their passion for the show alive
with a Summer Fling. Created by AIM
Proximity, Auckland, the online campaign
involves fans in a short but intense holiday
romance. Fans are a directed to a facebook
app where they can choose between five
Shorty Street characters to hook up with.
Once they’ve hooked up, they can set up
their friends with a Summer Fling too. The
fling mimics a real life relationship with
fans receiving a stream of flirty personal
messages from the character throughout
summer, which they can share on their
facebook Wall. They also receive holiday
snaps from the beach, video messages for
Christmas and New Year’s Eve, and emails
from the character’s work address –
Shortland Street hospital. The content has
its own carefully crafted story arc that sits
comfortably alongside the TV narrative and
reveals new information about each
character. The relationship develops and
intensifies over summer, finally leading to a
break-up email that allows the Shortland
Street world to be restored to normality,
before the new season begins

Touché! PHD: Facebook Page
Letter Bombing
To highlight the extraordinary harvest in awards by Quebec media agency Touché! PHD at
the latest Media Innovation Awards in Toronto (annual competition organized by Marketing
Magazine rewarding media innovation across Canada), the agency conducted a
LetterBombing operation on Infopresse and Globe And Mail Facebook pages.

Terre Des Femmes: Virtual Victim App

“Virtual Victim” is a unique Facebook Application developed to support „Terre Des Femmes“, a Women’s
Rights Organization based in Berlin, Germany, in their fight against domestic violence. Female Facebook
users can record a portrait picture via webcam and add bruises and scars to their picture. The Virtual
Victim App adds a very intriguing message to the picture and creates a new post in the user’s news feed
on Facebook: „One out of four women becomes a victim of domestic violence. Would you do something if
it was me?“ The stark effect of this message and scarred portrait encourages Facebook friends to pause
for reflection. Who wouldn’t be deeply affected, if a friend or acquaintance was the victim of domestic
violence?

Canon PowerShot: Your Second Shot
URL: http://usa.canon.com/YourSecondShot

Your Second Shot is an ongoing project by Canon and Dentsu America. Using a new low-light technology, we’re helping real
people recapture moments that were previously “lost” because the photograph didn’t turn out. From a couple’s adventure
in Barcelona to a bet involving a mechanical bull, we’re helping people reclaim important memories—all with PowerShot
cameras. On the website, you can view all of the stories as well as submit your own to be recreated as part of this project.

URL: http://www.PetAdornaments.com/

PetSmart: Pet Adornaments

What's the most adorable ornament ever? The one starring your own dog or cat. Introducing Pet
Adornaments, from Bernstein Rein and PetSmart. It's printable, foldable, shareable and show-off-able.
Just upload your pet's face, customize his or her body by choosing coat texture and color, print, fold and
proudly hang on your tree or display anywhere. It's a digital and hands-on experience for crafty and not-
so-crafty pet lovers alike.

URL: http://www.holidaypawtraits.com/

PetSmart: Holiday Pawtraits
Introducing
Holiday
Pawtraits, the
first-of-its-kind
holiday e-card
created by
Bernstein Rein
for PetSmart.
Unlike e-cards
of the past, it's
a fully
customizable
experience that
allows users to
create their
families pets
and all in a
classic holiday
stop animation
style, but with a
contemporary
twist

Apple iTouch: All kinds of fun

http://adsoftheworld.com/media/online/apple_itouch_all_kinds_of_fun

Stivoro: The Quitting Machine

URL: http://www.stopautomaat.nl/

In the quitting machine you can find all the support that can help you quit smoking. This interactive vending machine
doesn’t dispend cigarettes but the aid a quitter needs to stop for good. Not only nicotine gum but also group therapy and
brochures that help you quit smoking. Mouse over the machine and pick an aid that you would like to know more about.
After clicking, one of the the little drawers at the bottom pops open to dispense the aid of your choosing. A screen appears
with a short animated film that explains a bit about the aid. Further information, a direct link to your health insurer and
advice on how to combine aid for more effective quitting are also provided. Every demo film has its own style that fits the
story about the quitting aid, this makes the user curious about the next one and if he particularly likes one, more eager to
share on social media.

Chili's: Spin 2 Win Facebook App

To see just how bad Chili's fans wanted a free $20 Dinner for
Two, we created an app that paired them up with a random
Facebook friend. If they were willing to go with whoever they
landed on, we gave them a gift card.

World AIDS Day: Cock out
Cock Out is a World AIDS Day online campaign.
Site: http://www.cockout.de
Video: http://www.youtube.com/thecockout

vertising
TAXIvertising
STREETvertising
BICYCLEvertising
Likevertising

Earth Day Canada, Hometown Hero: Bike
Cape Are you an environmental hero?
EARTHDAY.CA/HOMETOWN

Media placement was the key to the
success of these ads. We wanted to
engage our target by creating out-of-the-
ordinary changes to places where
environmentalists are often found. We
ultimately decided that bike lanes would
be the ideal spot, and so we made the
bicycle symbols in bike lanes into mini
guerilla advertisements. By using
washable, eco-friendly paint to draw a
cape onto the bike lane people and
attaching a call to action,
environmentalists were engaged in an
unexpected way.

University of Colorado Division of
Continuing Education| Bus boards

Absolut| Bus stop
As an evolution of its ongoing “DRINKS” campaign,
ABSOLUT VODKA has used the bustling streets of
Chicago to bring to life the unique universes created
by visionary photographers, Ellen Von Unwerth and
Amanda De Cadenet. With a series of bus shelter
installations, ABSOLUT has leveraged the imagery of
talent such as Kate Beckinsale, Zooey Deschanel & Ali
Larter to transform these shelters into tactile
installations for people to enjoy. Bringing to life the
worlds that embody ABSOLUT “Lemon Drop,” Twist”
and “Bloody,” the shelters (which will run until late
December) use original seating, stunning colors and
even tropical plant-life.

BICYCLEvertising |Zain@ Marina Mall

Pause More With Twix @ Marina Mall

In recent weeks, there has been increased concern over airline
safety. This has resulted in necessary restrictions to what you can
do while flying. It’s now quite possible that you won’t be able to
leave your seat during the last hour of your flight, use electronic

Travel Safe Activities devices, or have anything at all on your lap. But this doesn’t
mean you can’t still have fun.
A good puppet show has been a crowd We’ve all seen people doing stretching
Pass The Beach Ball! favorite since the medieval days and exercises,walking up and down the
people had a LOT more time to kill back Cabinwide Singalong cabin, and trying to stay fit in other
ways. Since this will no longer be
then. As this can be especially
entertaining for the kids, we suggest allowed, passengers can still try to
being creative with the design of your attain inner peace through collective
characters on the barf bags. Unless a meditation. If you can figure out how
horror show is being planned, avoid to cross your legs while keeping your
those sick sacks that have already been seatbelt on, Nirvana is right around
used. the corner.

There’s nothing like bouncing a beach ball Everyone loves a rousing song during those
Pre-landing Meditation
around the cabin to make that time really Barf Bag Puppet long drives where time would otherwise
fly by. This activity has been known to seem to crawl. There’s no reason this can’t
work effectively at rock concerts while become a regular part of your otherwise
waiting for the band to show up. True, you mundane flight. The last hour of your trip
won’t achieve the same height due to the can be used to perfect the multi-chorus
existence of ceilings, but you can certainly verses of “Row, Row, Row Your Boat” (great
get some distance with a strong forearm. for the kids) all the way to something more
sophisticated like the chorale movements
from Beethoven’s Ninth. We heard of one
flight that performed the entire score of
Hairspray which continued on for ten
minutes after landing. This can be every bit as much fun as
when people do “the wave” at a
stadium, only there will be no standing
One passenger serves as a model and up here for obvious reasons. Instead,
those in the immediate vicinity do their simply power on your overhead light,
best to sketch them. For those flights wait for the people in front of you to
where writing pads have been defined power on theirs, then turn yours off. A
as weapons, the back of an unused truly beautiful spectacle once it gets
Touch The Lavatory barf bag will do. going.
Light Wave
Passengers on one side of the plane
link arms until someone is able to In-flight Sketching
actually touch the door of one of the
lavatories without unbuckling their Marco Polo
seatbelt. Those passengers not willing
to participate are defined as obstacles Be the person on your flight to
and must be routed around. The side suddenly shout out “Marco!” during
with the least amount of links wins. that last hour. It might take a few
Mathematical skills and agility are tries, but eventually someone
pluses in this competition. somewhere on the plane will respond
with a “Polo!” if for no other reason
than to shut you up.

Advertising Stunts Q4/ 2010

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