Skip to main content
UploadLanguage (EN)Support
BusinessMobileSocial MediaMarketingTechnologyArt & PhotosCareerDesignEducationPresentations & Public SpeakingGovernment & NonprofitHealthcareInternetLawLeadership & ManagementAutomotiveEngineeringSoftwareRecruiting & HRRetailSalesServicesScienceSmall Business & EntrepreneurshipFoodEnvironmentEconomy & FinanceData & AnalyticsInvestor RelationsSportsSpiritualNews & PoliticsTravelSelf ImprovementReal EstateEntertainment & HumorHealth & MedicineDevices & HardwareLifestyle
AGILEMinds, profile picture
Uploaded byAGILEMinds
PPTX, PDF941 views

Nick boucart lean startups

The document discusses various concepts related to agile development and startups. It provides examples of Groupon's business model and the challenges of entrepreneurship. Key points covered include: - Agile development and how it may help build better products. - The elements needed for a successful business like customers, value proposition, costs, marketing etc. - Groupon's initial business model of deal of the day emails and how it acquired merchants and customers. - That entrepreneurship involves hypothesizing customer problems and solutions, experimenting through MVPs, and being ready to pivot the business model based on learning. - Different types of pivots like customer problem, segment, technology, revenue model etc

Technology◦Economy & Finance◦
Downloaded 22 times
@vladblagojevic @nickboucart @sirris_be
Agile Development is good for…
Will agile help them build better products?
Google Wave Build it, and they will come… (good products = big bucks) Right?
What do you need for a successful business?
Auto/pers What onal/comm will you unities? need to What do Who are What can master? you offer? your you Value? customer outsource Uniqueness s? to whom? ? What do How to you need communic to build ate & up? deliver? How will What you make are my money? costs?
Groupon: deal of the day in your inbox. Get 50%-90% off the best stuff your city has to offer.
Merchant Personal/Call Acquisition Centers Copy-writing Automated/ Deal New, local Merchants E-mail selection customers (guarantee #) Consumers Discounts Direct sales Email DB Google ads Personalization engine Social media 50% commission Cust. acquisition Merchant (30% of revenue) 20% unfulfilled Acquisition (sales = groupons ½ employees) Churn
Entrepreneurship as a science
began as a MMO game What happened here? began with PDA payment tool
Who is the customer? What do they value? What is our product anyway?
”Startup is a temporary organization with purpose to search for a repeatable and scalable business model. S. Blank Startup ~ research
State Hypotheses Pivot or Experiment persevere
State Hypotheses Pivot or Experiment persevere
parkr™ Bootstrapping: parking scouts SMS Help find Drivers in parking Mobile app GPS producers cities Monetize Near-location unused notifier + UI parking App store Community Viral User credit cards Micro Community commission Platform (parking spotter)
parkr™ Bootstrapping: parking scouts SMS Help find parking Mobile app Drivers in GPS producers cities Monetize Near-location unused notifier + UI parking App store Community Viral User credit cards Micro commission Community Platform (scouts)
Customers Problem do I know who they are & how to reach top 3 customer problems? them?  Pain level: must have vs nice to  Segment? Early adopter? have  Roles: user, economic buyer,  Awareness: active vs. latent influencer, saboteur?  How do they search for  Alternatives : how do they deal products? with these problems today? Solution top 3 product features?  Do they solve the top 3 problems?  Barriers to adoption (e.g. fit/integration with existing workflow)?  Is my price accepted?
State Hypotheses Pivot or Experiment persevere
A 1st problem is… Would you pay $20 a Does this resonate with month to use a tool like you? How do you deal this? with it today? Is it a must-have?... This is how our solution looks today (screen per problem). Which of the screens resonated the most? Which could you live without? Are there any additional features you think are missing? Use Mocks
Trouble Parking in Brussels? www.parkr.com Find parking when you need it. Park easily in busy streets of Brussels Paying too much for parking? www.parkr.com Monetize your unused parking time and help others find free parking!
Concierge MVP Wizard of Oz
Document Hypotheses Pivot or Experiment persevere
CHEATSHEET Customer problem pivot: same product, same segment, different problem  Change of an aspect of Starbucks : started selling coffee beans & espresso makers Segment pivot: same product , similar problem, a business model different set of customers e.g. consumers aren’t buying, enterprises have a similar problem  Successful startups Sometimes a pure marketing change Technology pivot: repurpose the technology to solve a change direction quickly more pressing or marketable problem Product feature pivot: remove features for focus, or to  Based on learning add features for a more holistic solution pay close attention to what real customers are doing Revenue model pivot e.g. from a premium customized, to a low price commoditized solution  Grounded in the vision e.g. from a one-time sale to monthly subscription or license fees e.g. razor versus blade strategy  They keep one foot in the Sales channel pivot: use lessons learned from customers to switch from direct sales past and place one foot in E.g. distribution channel, ecommerce, white-labeling … Product versus services pivot: if products are too a new possible future different or too complex to be sold effectively to the customer with the problem bundle support services with the product, education offerings...  Vision: search space Major competitor pivot: react when a major new player or competitor jumps into your space one of the above pivots to build your differentiation and stay alive
Parkr™ foursquare for parking spots Bootstrapping: parking scouts SMS Help find parking Community Drivers in GPS producers cities Monetize Near-location unused notifier + UI parking App store Community Viral Cities Promoting User credit public cards Mobile app transport App fee Micro Building commission Platform Community Subvention (critical mass)
IDEAS Pivot Continuous LEARN BUILD Root-cause deployment DATA PRODUCT MEASURE Metrics Lean startup Feedback build-measure-learn loop by Eric Ries
 Counter-intuitive and  Speed beyond comfort zone  If you’re really on to something, there are other  Learn from the data 4-5 companies pursuing a similar vision  You don’t get a gold star for following the process  Techniques helpful, but  It’s okay to be you need to be very opportunistic creative  …but stay grounded in your vision  Emotional rollercoaster  Find mentors
 Lean Startup by Eric Ries  Tools  startuplessonslearned.com  leancanvas.com  theleanstartup.com/book leanlaunchlab.com  sllconf.com  usertesting.com  Steve Blank  KissMetrics, Piwik  steveblank.com  uservoice.com  steveblank.com/books.html  Ash Maurya  More references  ashmaurya.com  businessmodelgeneration.com  runningleanhq.com (book)  venturehacks.com  Dave McClure  500hats.typepad.com  AARRR: Startup metrics for  paulgraham.com pirates  news.ycombinator.com/  Even more: steveblank.com/tools-and- blogs-for-entrepreneurs
 Startup Weekend  Talk to us Brussels 21-23 October  Vladimir Blagojevic  Featuring Ash Maurya ▪ vladimir .blagojevic@sirris.be  brussels.startupweeken ▪ blog.launched.be d.org ▪ @vladblagojevic  betagroup.be  Nick Boucart  Founder Institute & ▪ nick.boucart@sirris.be MIC ▪ sinnobok.org  westartup .eu ▪ @nickboucart  techbrew.be ▪ Book: The art of software innovation