The document provides tips for creating successful email creative in a world where mobile and social media have become integrated ("mocialized"). It emphasizes understanding your audience's email behaviors and devices, using both technology and creativity, and focusing on simplicity, intent, relationships, value, and flexibility while anchoring emails with great subject lines. Extras discuss using HTML5/video and resources on rethinking email marketing and design approaches for all devices.
In today’s online world, most people and brands are consumed with thoughts of hitting a “critical mass.” As time goes on, it’s the “credible mass” that will be the most powerful. Drew Hawkins and Julia Cantor walk through primary research and firsthand experience with online platforms such as Pinterest, Untapped, Instagram, Path and much more.
Presentation on Twitter for Marketers created by Jeff Hilimire at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in".
El presente documento muestra los hechos acontecidos en el campo de concentración de Austwitz durante el genocidio Nazi durante la segunda guerra mundia en Polonia
In today’s online world, most people and brands are consumed with thoughts of hitting a “critical mass.” As time goes on, it’s the “credible mass” that will be the most powerful. Drew Hawkins and Julia Cantor walk through primary research and firsthand experience with online platforms such as Pinterest, Untapped, Instagram, Path and much more.
Presentation on Twitter for Marketers created by Jeff Hilimire at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in".
El presente documento muestra los hechos acontecidos en el campo de concentración de Austwitz durante el genocidio Nazi durante la segunda guerra mundia en Polonia
Do you know how many subscribers are reading your emails on mobile devices? Do you even know what your emails look like on a mobile device?
This presentation tells you all you need to know to ensure your emails are designed and optimized for mobile devices, including: how to determine whether your subscribers are using mobile, key design elements for mobile devices, strategy tips and tricks to get recipients to act on your mobile emails, and the nuances of email on different mobile devices.
Did you know that mobile is now the number one environment for email opens? A user's experience in a mobile environment for email is much different than a desktop one. Understanding the various methods of mobile email optimization is critical for any online marketer.
George Adamidis from ExactTarget lead the latest eCommerce Toronto Meetup on the different methods for optimizing email for both the mobile and desktop experience.
Here's some of what it covers:
Mobile context
Mobile testing tools
Fixed vs. fluid layouts
Scalable layouts
Horizontal layouts
Designing for touch
Real-time content
The challenges of email design approaches continues to grow dramatically as the number of mobile platforms increases. In this session from Silverpop's 2011 client summit you'll learn from email design experts Justine Jordan, Litmus and Jay Jhun, Engauge, the critical best practices and emerging approaches to designing emails that render well across all platforms – mobile, Web and desktop.
3sixty Live Boston: Designing for the Mobile InboxLitmus
Optimizing emails for the mobile experience is one of the top subjects that interactive marketers are talking about these days. In the June 3sixty Live Boston meeting, we feature this very popular topic and helped shed some light on all the terms you've been hearing.
Justine Jordan, Research & Education Director at Litmus, and Kristina Huffman, Design Practice Lead at ExactTarget, teamed up for an interactive presentation that enabled attendees with ideas and practical take-aways for creating mobile optimized emails.
Strategies, Tactics and Design Tips for Mobile Email SuccessLitmus
It’s probably a safe bet that the percentage of your subscribers opening your emails on mobile devices is growing — and quite rapidly. Email marketers must account for the fact that we live in an always-connected world, where consumers are using their smartphones to manage their inbox while on the go. Ensure your emails don’t get lost in the mobile shuffle by getting the information you need to optimize your email program for its growing mobile subscriber base.
Topics discussed include how to identify your mobile audience, how to design your emails for optimum user experience across a variety of mobile devices, tips for increasing subscriber engagement with mobile-friendly content, and much more!
Understanding the Complex Mobile Landscape R2integrated
Does your organization have a mobile strategy? While businesses can benefit from the development of a mobile strategy, not all businesses will benefit from the development of a mobile app. Determining where your mobile app will add value while extending your brand is a significant challenge. Join R2integrated CTO, Chris Chodnicki as he walks you through the ever-changing mobile marketing ecosystem and how it can effectively tie into an integrated marketing program. Learn all of the integral parts included in an effective mobile marketing campaign. We will explore:
Understanding the complex mobile landscape:
- The Mobile Matrix: Does mobile make sense for your business?
- Tips for successful mobile marketing programs
- Integrating QR codes, social media & text message marketing campaigns
- Tracking the success of mobile marketing campaigns
How to Optimize (and Automate!) Your Campaigns for MobileDMXENGAGE
The world isn't going mobile, it is already gone. Millineals are leading the mobile charge, with 78% having a mobile device. Here are do's and dont's for optimizing emails for mobile.
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
1 The crazy growth of mobile, 2 Knowing your audience, 3 Your subscribers on mobile, 4 Strategies
Mobile is big, but how big?
Looking back to 2011…
mobile opens have increased 400% since 2011 #KISSwebinar
Top Email Clients! #1 – iPhone #2 – Outlook #3 – Android #4
There’s a few options out there… Small Medium Large
The unifying characteristic? TOUCH.
31% of marketers don’t know their mobile email open rate source: marketingsherpa.com
Your mileage may vary MapMyRun = 70%+ Litmus = 15% #KISSwebinar
It’s as easy as 1, 2, 3… Copy, paste, send!
You get ONE chance to make an impression.
Mobile Triage Myth 3% reopen on another client 97% view in a single environment
The mobile email experience
From and subject are front and center
Preheader = tertiary inbox content
Good vs. bad preheaders
Each phone and app is different
But be aware of the viewport
#EmbraceTheScroll
I like big buttons…
Reduce friction
Don’t forget the landing page
Consider the conversion path
Strategy #1: Mobile first Considers the mobile user a priority
Strategy #2: Fluid Email width changes to fit within the window it’s viewed in !
Strategy #3: Responsive Uses media queries to detect screen size and alter content accordingly
Responsive emails in Outlook
Media queries aren’t bulletproof
Email is a unique medium with unique considerations
Click is now tap The finger is the new mouse
Your fingers are fat image: webdesignerdepot.com
Bigger is better
Beware small font sizes
Dial up the contrast Bright screen = dead battery
Ditch the ‘mobile version’ Why the extra click?
What to know about: Android
What to know about: Windows Phone
Device ≠ email client Email is an application and occasionally a mobile browser
Wide variety of ways to access email Rendering is inconsistent across devices and operating systems
Testing
This presentation explores the intersection of social media and the Internet of things. By applying futurist techniques for developing foresight strategies, the presentation provides a basic introduction to tools like STEEP analysis and scenario planning.
Do you know how many subscribers are reading your emails on mobile devices? Do you even know what your emails look like on a mobile device?
This presentation tells you all you need to know to ensure your emails are designed and optimized for mobile devices, including: how to determine whether your subscribers are using mobile, key design elements for mobile devices, strategy tips and tricks to get recipients to act on your mobile emails, and the nuances of email on different mobile devices.
Did you know that mobile is now the number one environment for email opens? A user's experience in a mobile environment for email is much different than a desktop one. Understanding the various methods of mobile email optimization is critical for any online marketer.
George Adamidis from ExactTarget lead the latest eCommerce Toronto Meetup on the different methods for optimizing email for both the mobile and desktop experience.
Here's some of what it covers:
Mobile context
Mobile testing tools
Fixed vs. fluid layouts
Scalable layouts
Horizontal layouts
Designing for touch
Real-time content
The challenges of email design approaches continues to grow dramatically as the number of mobile platforms increases. In this session from Silverpop's 2011 client summit you'll learn from email design experts Justine Jordan, Litmus and Jay Jhun, Engauge, the critical best practices and emerging approaches to designing emails that render well across all platforms – mobile, Web and desktop.
3sixty Live Boston: Designing for the Mobile InboxLitmus
Optimizing emails for the mobile experience is one of the top subjects that interactive marketers are talking about these days. In the June 3sixty Live Boston meeting, we feature this very popular topic and helped shed some light on all the terms you've been hearing.
Justine Jordan, Research & Education Director at Litmus, and Kristina Huffman, Design Practice Lead at ExactTarget, teamed up for an interactive presentation that enabled attendees with ideas and practical take-aways for creating mobile optimized emails.
Strategies, Tactics and Design Tips for Mobile Email SuccessLitmus
It’s probably a safe bet that the percentage of your subscribers opening your emails on mobile devices is growing — and quite rapidly. Email marketers must account for the fact that we live in an always-connected world, where consumers are using their smartphones to manage their inbox while on the go. Ensure your emails don’t get lost in the mobile shuffle by getting the information you need to optimize your email program for its growing mobile subscriber base.
Topics discussed include how to identify your mobile audience, how to design your emails for optimum user experience across a variety of mobile devices, tips for increasing subscriber engagement with mobile-friendly content, and much more!
Understanding the Complex Mobile Landscape R2integrated
Does your organization have a mobile strategy? While businesses can benefit from the development of a mobile strategy, not all businesses will benefit from the development of a mobile app. Determining where your mobile app will add value while extending your brand is a significant challenge. Join R2integrated CTO, Chris Chodnicki as he walks you through the ever-changing mobile marketing ecosystem and how it can effectively tie into an integrated marketing program. Learn all of the integral parts included in an effective mobile marketing campaign. We will explore:
Understanding the complex mobile landscape:
- The Mobile Matrix: Does mobile make sense for your business?
- Tips for successful mobile marketing programs
- Integrating QR codes, social media & text message marketing campaigns
- Tracking the success of mobile marketing campaigns
How to Optimize (and Automate!) Your Campaigns for MobileDMXENGAGE
The world isn't going mobile, it is already gone. Millineals are leading the mobile charge, with 78% having a mobile device. Here are do's and dont's for optimizing emails for mobile.
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
1 The crazy growth of mobile, 2 Knowing your audience, 3 Your subscribers on mobile, 4 Strategies
Mobile is big, but how big?
Looking back to 2011…
mobile opens have increased 400% since 2011 #KISSwebinar
Top Email Clients! #1 – iPhone #2 – Outlook #3 – Android #4
There’s a few options out there… Small Medium Large
The unifying characteristic? TOUCH.
31% of marketers don’t know their mobile email open rate source: marketingsherpa.com
Your mileage may vary MapMyRun = 70%+ Litmus = 15% #KISSwebinar
It’s as easy as 1, 2, 3… Copy, paste, send!
You get ONE chance to make an impression.
Mobile Triage Myth 3% reopen on another client 97% view in a single environment
The mobile email experience
From and subject are front and center
Preheader = tertiary inbox content
Good vs. bad preheaders
Each phone and app is different
But be aware of the viewport
#EmbraceTheScroll
I like big buttons…
Reduce friction
Don’t forget the landing page
Consider the conversion path
Strategy #1: Mobile first Considers the mobile user a priority
Strategy #2: Fluid Email width changes to fit within the window it’s viewed in !
Strategy #3: Responsive Uses media queries to detect screen size and alter content accordingly
Responsive emails in Outlook
Media queries aren’t bulletproof
Email is a unique medium with unique considerations
Click is now tap The finger is the new mouse
Your fingers are fat image: webdesignerdepot.com
Bigger is better
Beware small font sizes
Dial up the contrast Bright screen = dead battery
Ditch the ‘mobile version’ Why the extra click?
What to know about: Android
What to know about: Windows Phone
Device ≠ email client Email is an application and occasionally a mobile browser
Wide variety of ways to access email Rendering is inconsistent across devices and operating systems
Testing
This presentation explores the intersection of social media and the Internet of things. By applying futurist techniques for developing foresight strategies, the presentation provides a basic introduction to tools like STEEP analysis and scenario planning.
Apps, Timeline and Facepile: Making Sense of Facebook as a Non-DeveloperEngauge
Facebook is the biggest player in social media; it’s where virtually every brand needs to be. Yet, how to get involved can be a bit confusing when the platform seems to change every few months.
The latest group of changes, which included Timeline and Brand Pages updates, is one of their most significant updates. This session will give a “quick and dirty” rundown of the latest changes (those in the last calendar year) and why they matter to brands.
Pinterest: Is Social Media's Newest Sweetheart the Real Deal?Engauge
It seems you can’t go a day without reading or hearing about social’s newest sweetheart – Pinterest. The social network has exploded in the last few months. To get a handle on the opportunities, we needed to sift through the buzz, explore the usage patterns and analyze the data. So we worked with HPCC Systems from LexisNexis® Risk Solutions – an open source, enterprise-proven Big Data analytics provider.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
7. Smell like a man, man. or hastily
done
“Hello, ladies, look at your man, now back to me, now back at your
man, now back to me. Sadly, he isn’t me, but if he stopped using
ladies scented body wash and switched to Old Spice, he could
smell like he’s me. Look down, back up, where are you? You’re on a
boat with the man your man could smell like. What’s in your hand,
back at me. I have it, it’s an oyster with two tickets to that thing
you love. Look again, the tickets are now diamonds. Anything is
possible when your man smells like Old Spice and not a lady. I’m
on a horse.”
9. Great email creative is not …
• an advertising/direct mail piece repurposed
for email
• just about looking great
• about telling your audience about everything
that is on your mind at once
• the solution to declining engagement
14. the US smartphone population
Platform % of US Market 3
Google 44.8%
Apple 27.4%
RIM 18.9%
Microsoft 5.6%
Symbian 1.8%
Source(s): 3. comScore MobiLens, Sept. 2011
15. do you have a mobile audience?
Web analytics, user agent detection,
surveys and preference centers can
help you decide.
16. the US smartphone population vs. yours
• US Population (Ages 15 – 74) 228 Million 1
• %age of Adults Who Own Smartphones 35% 2
• US Population w/ Smartphones 80 Million
• %age who use Smartphones for Email 87% 2
• US Population who use
Smartphones for Email 69 Million
Sources:
1. U.S. Census Bureau, Statistical Abstract of the United States: 2012; 2. Pew Research Center Report 7/11/2011;
17. the US smartphone population vs. yours
• US Population (Ages 15 – 74) 228 Million 1
• %age of Adults Who Own Smartphones 35% 2
• US Population w/ Smartphones 80 Million
• %age who use Smartphones for Email 87% 2
• US Population who use
Smartphones for Email 69 Million
Sources:
1. U.S. Census Bureau, Statistical Abstract of the United States: 2012; 2. Pew Research Center Report 7/11/2011;
18. there are no mobile email standards!
OS Preview HTML* Images* Alt text Scale Enlarge
text fonts
Android 2.2 ✗ ✓ ✗ ✓ ✗ ✓
‡
Blackberry ✗ ◐ ◐ ✗ ✗ ✓
iOS 4.x ✓ ✓ ✓ -- ✓ ✓
‡
Symbian ✗ ✓ ✗ ✗ ✗ ✓
‡
Windows Phone 7 ✓ ✓ ✗ ✗ ✗ ✓
*HTML or images enabled by default
◐ Blackberry HTML email may be enabled, but is not on by default in 4.5/5. The ability to download images automatically is an
option. Blackberry 6 has webkit support and displays HTML email by default, but a prompt appears to download external images
‡ inconsistent wrapping and scaling of text
19. Device Screen 2011
Resolution Estimated Tablets
Market Share
Apple iPad 1024 x 768 65%
Samsung Galaxy Tab
1280 x 800
10.1
8%
Samsung Galaxy Tab
1024 x 600
7.0 Plus
Amazon Kindle Fire 1024 x 600 3%
Other Multiple 7%
Source: Company Reports and Canaccord Genuity Estimates
33. The big secret is no secret at all
• Use both sides of your
brain to marry technology
and creativity
• GOOD NEWS! The same
best-practices apply to
email in a ‘mocial’ world!
34. The big secret is no secret at all
Understand your audience and their email
behaviors
Make sure your emails are
• simple
• intentional
• relational
• valuable
• flexible
• anchored by a great subject line
36. extras: resources
• 14 Things to Completely Rethink
about Email Marketing in 2011
Engauge Presentation | March 2011
• Email Design Approaches
That Work for All Devices
2011 Silverpop Client Summit | Justine Jordan & Jay Jhun
37. Thank you!
Jay Jhun
Email Services Director
jjhun@engauge.com | @emailrocks
http://emailrocks.tumblr.com
Engauge
http://www.engauge.com