Presentation by Paul Squires, MD, Perini, to the Independent Publishing conference, Glasgow, June 2011 (http://www.independentpublishing.stir.ac.uk/?page_id=52)

1. Magazines:
the beginning of the
end, or the end of the
beginning?
Paul Squires

2. Perini
Imperica
Xpeso
Perera (Book Hackday, BookHackers, OxPub, Silicon Isis)

4. imperica.com
mobile
content Kindle (KFP)
epub (mag)
@imperica
Imperica platform strategy

5. attention
eyeballs
revenue

6. App revenue gravity
Annual cost Annual cost
(app) (print)
Guardian £4 £230
Wired $60 $10
Sources: Teleread, Malcolm Coles

7. App revenue gravity
Wired app sales 2010 (US)
Source: Kinsman / PC Mag
120000
100000
80000
Wired app
60000 Wired print
Sales
40000
20000
0
1 2 3
Month

8. App revenue gravity
Source: Malcolm Coles

9. Anjali Ramachandran
I’'d rather a brand didn’'t talk to me
across multiple platforms, if they
didn’t have much to say in the first
place.

10. Cross-fertilisation at Haymarket
pr week
pr week
forum
brand campaign
campaign
republic awards
media week
media week
awards
revenue

11. Cross-fertilisation at Vice
creators
project
magazine
(intel)
virtue
mother
board
website
(dell)
revenue

12. Richard Huntington
”Every great dialogue starts with a great
monologue. Surely brands should be in that
business? You need to finish the conversation
somewhere that's more conducive: eventually
you're going to want to get home from the bar.”

13. Marcus Brown
When real people turn up, we're
fucked.
Real people have turned up, and
we're kind of fucked.
We're not, but the experts are.

14. Thank you
www.imperica.com
@imperica
© 2011 Perini Networks Europe Ltd
Magazine background by theseanster93 / Presentation CC BY-NC-ND