Fuel Innovation: The Evolution of Connectivity

FUEL INNOVATION:
April 12 6:00-9:00pm @engauge #fuelinnovation
Wednesday, April 18, 2012

Fuel Innovation: The Evolution of Connectivity

#FuelInnovation Chad Elkins @ratpack

What We Will Explore
• Activity Based Connections
• Connections & Television
• Proximity Based Connections


Activity Based Connections


What is ‘quantiﬁed self’?
Using technology to track data
that breaks down components
of your daily life.

Why now?
Improvements in data storage,
processing power, and the advancement
of the smartphone have made mobile
data capture easier than ever.


Why Are People Using
Biometric Devices &
Applications?
• Data Tracking
• Motivation
• Gamiﬁcation


Asthmapolis


GreenGoose


Fitbit


Nike+ FuelBand


Runkeeper


Vital Signs Camera


Health Month


Challenges
Data & Information vs
Knowledge & Decisions

Where We Are Headed
Moving from behavior reporting
to behavior inﬂuencing


Connections & Television


Shifting to a Digital
82% of people use Watercooler Users multitask 3
their tablets & out of every 5
mobile devices times they visit a
primarily at home. social media site.

94% of adults
88% of people
email, text, talk,
consider social
or use social
media a form of
media while
entertainment.
watching TV.


Social TV
Discussions around viewing.

Second Screen (Expanded TV)
Companion viewing content.

Connected TV
Internet connected viewing.


Social TV - GetGlue
• 2 million users
• 350 million data points
• 16% of Social TV trafﬁc in Mar ’12


Social TV - IntoNow
• Purchased by Yahoo in 2011
• Audio check-in only


Social TV - Twitter & Facebook

• 40% of tweets during
primetime hours are related to TV
• Twitter drove 69% of public
social TV conversations


Second Screen - Miso


Second Screen - Zeebox


Second Screen - Dijit & Social Guide


Second Screen - Viggle


Second Screen - Show Speciﬁc Apps


Connected TV - Xbox Live

• More Xbox Live time is spent consuming media than playing games.
• 38% of homes have a ‘Connected TV’, but only 4% are ‘Smart TVs’
• Estimated 300 million TVs will be ‘connected’ within 18 months


Connected TV - Samsung


Challenges
• Fragmented marketplace
• Inability to fully separate
from cable providers


Where We Are Headed
• Consolidation in 3rd party apps
• Convergence to 1 screen or
continue to use 2?
• Cable bundles will continue
• Original programming for digital
distribution only

The2ndScreen.TV


Proximity Based Connections


How it all began. Locations.


Shift to Relevance on People
• Finding people you know in your social graph
• Discovering people you don’t know, but might like to meet.


LocalMind


Sonar


Banjo


Highlight


Glancee


Zaarly


Challenges
• Privacy concerns
• Awkward initial connection
• Commonalities mean less now


Where We Are Headed
• Privacy and human behavior are not ready.
• Elements will continue to evolve.
• Focus around events and not general use.


Questions?

Continue the conversation on Twitter.


Sources:
• Slide 3 - http://iotacons.blogspot.com/
• Slide 4 - http://4wranchwyoming.com http://mikedurrett.blogspot.com
• Slide 5 - http://insidetv.ew.com/ http://thehairpin.com
• Slide 6 - http://www.flickr.com/photos/christianmontone/ http://en.wikipedia.org/wiki/Tony_the_Tiger http://mackalskionmarketing.blogspot.com
• Slide 8 - http://www.economist.com/node/21548493 http://www.eblencharities.org
• Slide 9 - http://www.geek.com
• Slide 10 - http://asthmapolis.com/
• Slide 11 - http://www.greengoose.com/
• Slide 12 - http://www.fitbit.com/
• Slide 13 - http://www.coolhunting.com/ http://itunes.apple.com http://mostuniquegadgets.com
• Slide 14 - http://runkeeper.com http://4sqatl.com
• Slide 15 - http://www.touchmyapps.com http://itunes.apple.com
• Slide 16 - http://thelifeyouwant.wordpress.com http://healthmonth.com/
• Slide 17 - http://www.infogineering.net http://www.widedesktopwallpapers.net
• Slide 19 - http://fuckyeahvintage-retro.tumblr.com http://gigaom.com/apple/admob-survey-shows-what-the-ipad-is-good-for/ http://www.hollywoodreporter.com/news/
twitter-facebook-study-texting-movies-twitter-social-media-302921 http://www.emarketer.com/blog/index.php/multitasking-social-space/ http://mashable.com/2011/11/10/
smartphone-multi-tasking/
• Slide 20 - http://www.imediaconnection.com http://techcrunch.com/2012/03/18/with-tv-everywhere-its-all-about-discovery/
• Slide 21 - http://getglue.com
• Slide 22 - http://fastcompany.com http://www.japandisplay.tv
• Slide 23 - http://huffingtonpost.com http://blog.trendrr.com/2012/03/06/is-facebook-the-place-to-talk-cartoons/ http://blog.trendrr.com/2012/04/09/trendrr-tv-march-
white-paper/
• Slide 24 - http://itunes.apple.com
• Slide 25 - http://gigaom.com
• Slide 26 - http://www.mobiletor.com http://itunes.apple.com http://dijit.com
• Slide 28 - http://itunes.apple.com http://www.dreadcentral.com http://www.topappcharts.com http://www.businessinsider.com http://www.takesontech.com
• Slide 29 - http://www.gameinformer.com http://www.xbox.com/en-US/live/partners/xfinity http://allthingsd.com/20120410/xbox-grows-with-users-beyond-videogames/
http://paidcontent.org/2012/04/09/the-number-of-homes-with-connected-tvs-is-rising-fast-and-its-not-because-of-smart-tvs/
• Slide 30 - http://ces.cnet.com http://www.samsung.com/us/2012-smart-tv/
• Slide 31 - http://digital2disc.com
• Slide 32 - http://blog.creamglobal.com
• Slide 34 - http://www.eyefortravel.com
• Slide 41 - http://laughingsquid.com http://pecsipedia.com http://techcrunch.com
• Slide 42 - http://buzzfeed.com


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