Wheel of Concept

Augment Reality
It’s time for the consumer to see
kunalipa like they’ve never seen it
before. Let’s become an icon using the
latest cutting-edge technology –
Augmented Reality. We’re going to turn
your logo into a multidimensional digital
visualization, with multifaceted
messaging with multi-access point
engagement. Users can explore, share
and play with the image, thereby
viralizing your brand. This is the future of
advertainment.

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The kunalipa Community
Consumers want to feel as if a brand is
an extension of their homes. They want
to belong. So let’s build kunalipa an
online community where user-generated
content can live. This will be an
expression-based center where kunalipa
evangelists can congregate, share
stories and breed relevant content. And
by aggregating the content across social
platforms, we’ll create a holistic
environment with your brand as the
central focus.


Power to the People
Who would know better the direction
kunalipa should take than kunalipa
loyalists? Let’s give your fans a voice by
crowdsourcing your next big idea.
Socializing the ideation process adds an
unexpected dynamic to the equation,
generating measurable, successful
results even before the campaign
launches. Not only will your target feel
appreciated, they’ll spread the kunalipa
message across the web, creating
branches extending into multiple
psychographic categories.


KunalipaVille
It takes a village to raise a brand. So
we’re going to create KunalipaVille—a
robust social gaming platform aimed at
bringing a new brand experience to your
audience in a fun and engaging way.
Leveraging the gaming mentality is a
win-win situation for both Kunalipa and
the consumer. So let’s jump in and
score big with this power play.


Sex Sells
Celebrities’ brand equity always
multiplies exponentially after the
“accidental” release of a controversial
video. Let’s use this formula. We’ll get
a Hollywood socialite to star in a fake
sex tape that “coincidentally” has
kunalipa in the scene. After our social
impressions rocket to a climax, we’ll
reveal that the video was fabricated,
generating even more disruptive publicity
momentum and content in both online
and offline forums.


iKunalipa Mobile App
To get your product into the hands of the
consumer, you need to start at their
fingertips. We’re going to create the
new iKunalipa – an exciting feature-rich
app that lives across all of your target
audience’s web-ready mobile devices.
Consumers can get brand-centric
updates, photos and other relevant
content that will increase potency and
extend the Kunalipa brand message
beyond the frontiers of the brick and
mortar into a viral domain.


Incentive to Check-in
Using geo-location technology we will
allow people to check-in to kunalipa.
Each instance of brand
acknowledgement will send a push
prompt to their mobile device, alerting
the consumer to points earned. The
more points they earn, the greater the
incentives they’ll receive, such as
coupons and deals. This is a bold tactic
that we can partner with retailers and
create co-promotions.


QR Code
Typing in web addresses and
copy/pasting links are barriers between
the consumer and your brand. Let’s
break down these oppressive walls with
a QR code. We’ll create a stylized
kunalipa QR code that will give users a
unique entry point to your website,
allowing for simplified interaction and
access to incentives, engaging content
and purchase power—all while on the go.


Wheel of Concept

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Wheel of Concept