Transcendenz is a conceptual social network that uses heads-up display (HUD) technology to connect users' thoughts to the social network and the world around them. The goal is to help users connect with themselves, others, their environment, and how they impact the world. A Japanese invention uses audio feedback to silence talkative or interrupting people. Tracking social media helps the Red Cross and Dell respond faster to natural disasters by monitoring posts about victims.

1. WEEKLY INNOVATION REPORT MARCH
2012 • 9
Sprinkles: The 24 Hour Cupcake ATM Japan Invents a Mute Button for People Mind-Reading Social Glasses
Have you ever noticed how all the Japanese researchers have invented Transcendenz is a conceptual social
cupcake shops are closed at 2 in the a way to stop you from talking — network using HUD (heads up
morning? Well, Sprinkles Cupcakes with a unique gun. The gun quickly display) technology to connect users
has just the solution to this problem: records your speech and then fires it to the world around them. The idea
a 24 hour cupcake ATM. This back at you with a 0.2 second delay, is that the glasses can connect to
machine dispenses freshly baked affecting your cognitive processing the user’s thoughts and use them to
cupcakes, cupcakes mixes, cupcakes and causing you to stutter and unlock new features of the network.
for your dog and Sprinkles Cupcakes ultimately fall silent. The effect is The goal of Transcendenz is to get
apparel. This marvelous machine is said to cause no harm and will stop users to become more in touch with
only available at the Beverly Hills as soon as the individual stops themselves, others, the environment
location for the time being, but talking. Considered uses are to and the effect they are having on
keep your eyes open and you may be silence noisy talkers in libraries or to the world around them. The
lucky enough to stumble across one silence those who interrupt when Transcendenz concept was created
How would you reinvent a of these someday. How would you solve an age others are talking. Of course, this How would you use a social as a thesis by a student at Strate
? familiar technology to surprise
and delight your fans? ? old, yet common problem
with a new technology?
technology could be a ? network that runs off thought to
connect people to the world
College.
READ MORE dangerous tool in the READ MORE around them? READ MORE
wrong hands.
Tracking Tweets and Saving Lives Drink Your Coke and Eat the Bottle Too IKEA’s Touch Screen Solution
The Red Cross and Dell have teamed A professor at Harvard is working on IKEA had a problem with their
up to create a social media crisis a project to create edible Norwegian touch-screen catalog
monitoring center in order to better packaging. The idea is to create a app: It was unusable in the winter
assist those in need during natural bottle made from an organic, because everyone was wearing
disasters. The team will monitor biodegradable substance that can be gloves. So Ikea enlisted the help of
Twitter, YouTube and Facebook to eaten after the contents have been the agency SMFB, who came up with
find victims of these disasters. The consumed. The project is called a simple, profitable solution: a
information will then be passed WikiCells, and, according to the sewing kit with conductive thread.
along to first responders in an effort team, these cells could be made a IKEA then sold this sewing kit
to provide the fastest help possible. range of edible substances, such as complete with instructions on how
The center will, of course, use Dell chocolate or candy. While the team to apply the thread so that gloves
computers and run Radian6 as its has had success so far, next they are became touch-screen friendly. They
social monitoring tool of choice. The tackling mass production and using sold all 12,000 kits in just two weeks
How would you use social center saw its first action during the How would you take a mass- edible packaging in uncontrolled How would you improve upon and their app saw a record breaking
? media to help others during a
crisis?
recent slew of tornadoes. ? produced, everyday product
and make it more
environments. ? one product and, in turn,
improve your own?
number of downloads.
READ MORE environmentally friendly? READ MORE READ MORE
Friday, March 9, 2012