2. CLIENTS
ABOUT
The Game Agency (TGA) is an award-
winning firm specializing in video
games and interactive entertainment.
Our goal is to engage...
We Create, We Produce, We Market,
and We Reach!
Our team has worked in every facet
of the interactive software industry and we pride
ourselves on delivering this medium to our clients.
We combine our experience and insights to deliver
real impact for our clients. We are honored and
humbled to have worked with some of the world’s
most distinguished brands and we are always
interested in hearing about new projects...large and
small, simple and complex.
Bringing games to life is fun, and maximizing the
reach and impact of that content is our sweet spot!
3. GAMES “83.7 Million u.S.
Head of Households report
MCDONalD’S
playing video games
in the home“
PROJECT: Website and Game
DESCRIPTION: Online promotion designed
to drive buzz and awareness of two new
chicken dishes. 109 countries reached in
the first month - The Entertainment Software Association
lExuS
PEPSI
PROJECT: Game and Events
DESCRIPTION: Virtual test drive of the PROJECT: Game
Lexus ISF distributed online, on disc and DESCRIPTION: Celebration of Pepsi’s pop
on simulators. Players averaged 17 culture events and sponsorships
minutes per game played
VOlVO
PFIZER
PROJECT: Game
PROJECT: Game DESCRIPTION: Driving awareness for the
DESCRIPTION: Employee training and Volvo FH16 700, the world’s strongest truck.
development focused on encouraging Over 14 million plays within 5 months of
innovation. 70,000 employees were launch, averaging 3.5 minutes per
exposed to the game game played
NOkIa
INDIaNa JONES / PaRaMOuNT
PROJECT: Game
PROJECT: Game
DESCRIPTION: Sales force training and
DESCRIPTION: Promoting the release of
development fostering competition
the Indiana Jones DVD set
throughout the Americas
aMERICaN ExPRESS
CITIbaNk
PROJECT: Game and Kiosks
DESCRIPTION: Retro game campaign PROJECT: Game
designed to drive new card applications. DESCRIPTION: Challenging consumers to
90,000+ card applications were balance wealth, health and happiness
submitted online
4. SOCIAL MEDIA WIDGETS
CaR aND DRIVER MEDTRONIC ObERlIN COllEgE
gHOSTbuSTERS / aTaRI
PROJECT: Online Scavenger Hunt
DESCRIPTION: An interactive ‘Ghost Hunt’
that challenges players to search, share
and slime on Facebook and across the web
RESIDENT EVIl / CaPCOM
PROJECT: Photo Editor
DESCRIPTION: A Facebook photo editor
that adds facial malformations, coloring
and relevant objects to pictures, allows
users tag themselves, and collects
updated images in a public gallery
PFIZER gHOSTbuSTERS / aTaRI RESIDENT EVIl / CaPCOM
FIRE EMblEM / NINTENDO
PROJECT: Facebook Duel
DESCRIPTION: A turn-based game where
players choose their weapon, attack their
friends and view the fight in true Nintendo
DS style
lIE DETECTOR / HaCHETTE
PROJECT: Lie Detector
DESCRIPTION: How well do you know me?
Users send friends five “about me” facts
and challenge them to prove how well they
know them
“apps on Facebook and 250+ Facebook
games are the highest-rated
TGA’s Super Widget platform extends brands to wherever their target
audience goes. Our tab functionality includes:
• Audio players • Competitions • Contributions • Countdown clocks • e-Mail
Sign ups • Events calendar • Feeds (RSS, XML and SMS)• Games • Image
games have over 1 Million users
“
gallery • Links to websites • Reservations • Shopping cart • Store locator •
Surveys • Video gallery
- Facebook
5. WEBSITES AND ANIMATION
P REMIUMS
TEST DRIVE uNlIMITED DRIVER PaRallEl lINES NEVERwINTER NIgHTS
gHOSTbuSTERS / INTEl
PROJECT: Sweepstakes
DESCRIPTION: Offered exclusive
Ghostbusters Video Game product to
motivate consumers to share and vote in
the ultimate online Ghost Hunt
PROJECT: Video Game Websites RESIDENT EVIl 5 / INTEl
DESCRIPTION: Product websites that includes Commerce, Screenshots, Videos,
PROJECT: Contest and Sweepstakes
Music, Newsletters, Forums, Fan Kits, Video Mashers, Design Competitions and
DESCRIPTION: We created a multi-tiered
several other features
digital campaign that gave fans and
enthusiasts the chance to create, share
and win
ClEaRaSIl
PROJECT: Free Game Download
DESCRIPTION: To incentivize purchase
and re-purchase of Clearasil products,
provide consumers with a high-value “gift
with purchase” promotion. Promotion was
ROSETTa STONE CITIbaNk TOuCH SCREEN TEST DRIVE uNlIMITED featured on over 2 million packages
PROJECT: Interactive PROJECT: Trade Show PROJECT: Movie Masher
Marketing Video Touch Screen DESCRIPTION:
DESCRIPTION: DESCRIPTION: An online competition
“82% of about companies
gamers
An Interactive story that Interactive and informa- designed to put gamers
brought to life the true tive content designed to behind the camera in
benefits of Rosetta attract and engage the order to create the
Stone’s “Natural trade show audience ultimate trailer
Language” learning think positively
that sponsor free games
“ - Kewlbox.com
6. EVENTS
lExuS ISF TRaCk TIME / lExuS
PROJECT: Game and Simulators
DESCRIPTION: Virtual test drives at
Lexus dealerships and events
aMERICaN ExPRESS / STOP PONg
PROJECT: Game and Kiosks
DESCRIPTION: Game Kiosks delivered the
online gaming experience to the event and
generated more than 50,000 American
Express card applications onsite
TREaSuRE wORlD / aSPyR
PROJECT: Game & Kiosks
DESCRIPTION: Gamer parties
and promotions at regional and
national restaurants
TEST DRIVE uNlIMITED / FORD
PROJECT: Press and Media
DESCRIPTION: Event at Ford’s official
testing track designed to get the press and
“is 33 years old
The average game player
media behind the virtual wheel of the
latest racing video game
and has been playing
games for 12 years“
- The Entertainment Software Association
7. THE FUTURE IS NOW
“The smartest
game makers are
augMENTED REalITy
thinking outside the screen.
Augmented Reality blurs the line between the digital and real world experience
Today, gamers want to
“feel” the game
and “move” realistically
within it. we already have
TOuCH SCREEN force-feedback
Touch Screen technology allows for tactile control and immersive engagement
with the content steering wheels, guitar-
shaped controllers and
pressure-sensitive dance pads.
In the future,
expect much more.“ - Forbes.com
3D CaMERa gaMES
3D Camera-enabled content pushes interactivity to its most immersive limit.
Physical and mental stimulation ensure a truly involved consumer
8. “
20%
“The 10 most “
78%
lecture training has a
STATS popular games on
Facebook
“70% of retention rate, draw more than
100 million
of children
major uS companies video training has a
30% retention unique users a ages 8-10
report using
interactive software rate and interactive
training has a
month combined
“
play games online
- eMarketer
“
60%“ “
- Facebook
to train employees
“The #1 “97%teens of
- The Entertainment Software Association
“
67%
of gamers pass
retention rate
- Educational Institute of the
American Hotel and Motel Association
american
Facebook game has
over 60 Million
unique players
age 12-17
play games
along game links to at least once
friends or “ users spend
More u.S. Internet each month and over
challenge them to beat time playing games than 20 Million per week “
a high score “ watching short unique players each day
“
- Pew / Internet
- Facebook
“ womenof 40
online videos or visiting
over the
- Kewlbox.com
social network sites
“ “ among the age
“67%heads If Facebook
of “
- Parks Associates
300 Million Facebook, users spend more time
american
of households play were a country, 50%every day
visit gaming online than
any other demographic,
computer it would be the
4th largest in
the site
“ averaging 9.1
“
- Facebook
hours per week
and video games
- The Entertainment Software Association “ the world.“ - Facebook
- AOL
