This document discusses strategies for a social movement campaign aimed at empowering people and establishing a symbolic society. It proposes engaging various target groups including schools, colleges, and professionals through activities, interactions, viral marketing techniques, co-creation, and collaboration with partner organizations. Key tactics include mystery stickers and radio shows to generate curiosity, outsourcing management and content planning to fans, using augmented reality posters and videos, sponsoring table coasters, and online forums for complaints and confessions to facilitate wide reach and engagement at every step of the campaign. The overall goal is to motivate people to identify and fight societal "villains" in their own lives through community service and rediscovering forgotten talents.