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World of Social Hardware

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This presentation explores the intersection of social media and the Internet of things. By applying futurist techniques for developing foresight strategies, the presentation provides a basic introduction to tools like STEEP analysis and scenario planning.

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World of Social Hardware

  1. 1. BREAKOUT >> THE WORLD OF SOCIAL SIMEON SPEARMAN SENIOR INNOVATION STRATEGIST, RESIDENT FUTURIST @SRSPEAR
  2. 2. SOCIAL HARDWARE Technologies that make it easier for humans to connect, share, and communicate with people, things, and systems.
  3. 3. Society Technology Environment Economy Politics Exploring The Future Through STEEP Trends
  4. 4. Exploring The Future Through STEEP Trends Society Technology Environment Economy Politics
  5. 5. Demographics 314,000,000 people in the U.S. 23.5% under the age of 18 50.8% Female 13.1% African American 16.9% Hispanic Society Technology Environment Economy Politics
  6. 6. We are a tech-centric society. At least 56% of U.S. adults own smartphones 34% of U.S. adults own tablets Microsoft Kinect currently holds the record for most rapidly adopted consumer technology. Every new iPhone that comes out outsells the previous device. Of the 15% of the U.S. who don’t have Internet access, 90% of those people indicate they have no intention of getting it. Technology Adoption Society Technology Environment Economy Politics
  7. 7. Technology Adoption Society Technology Environment Economy Politics
  8. 8. Every year, people are sharing twice as much information as the previous year. This “law” has held since 2008. Zuckerberg’s Law Society Technology Environment Economy Politics
  9. 9. SOCIAL HARDWARE IS MADE OF PEOPLE! Society Technology Environment Economy Politics
  10. 10. Exploring The Future Through STEEP Trends Society Technology Environment Economy Politics
  11. 11. Technology Moore’s Law Koomey’s Law Nielsen’s Law Metcalfe’s Law Bell’s Law
  12. 12. The number of transistors on integrated circuits doubles approximately every two years. Often quoted as 18 months and applied to chip performance overall. Computers keep getting faster. Moore’s Law Society Technology Environment Economy Politics
  13. 13. The number of computations per joule of energy dissipated has been doubling approximately every 1.57 years. Battery life keeps improving. Up to 5 hours of talk, video, and browsing. 2h39m in battery stress test. Up to 10 hours of talk, video, and browsing. 4h24m in battery stress test. Koomey’s Law Society Technology Environment Economy Politics
  14. 14. Network connection speeds for high-end home users double every 21 months. User experience is determined by bandwidth constraints. Nielsen’s Law Society Technology Environment Economy Politics
  15. 15. Roughly every decade a new, lower priced computer class forms based on a new programming platform, network, and interface resulting in new usage and establishment of new industries. The last computer class to launch under this framework was wireless sensor networks. Bell’s Law of Computer Classes Society Technology Environment Economy Politics
  16. 16. The value of a telecommunications network is proportional to the square of the number of connected users of the system. Networks are exponentially more valuable as the number of entities in the network grows. Metcalfe’s Law Society Technology Environment Economy Politics
  17. 17. Smart Glasses Brainwave Readers Smart Textiles Fitness Wristbands Smart Watches Wearable Cameras Wearable Technology Society Technology Environment Economy Politics
  18. 18. LOCATION, LOCATION, LOCATION Virtual Assistants Society Technology Environment Economy Politics
  19. 19. Exploring The Future Through STEEP Trends Society Technology Environment Economy Politics
  20. 20. The Actual Environment Society Technology Environment Economy Politics
  21. 21. The smartest person in the room is the room. The Evolution of the Home Society Technology Environment Economy Politics
  22. 22. The Evolution of Retail Society Technology Environment Economy Politics
  23. 23. The Evolution of the Car Society Technology Environment Economy Politics
  24. 24. Exploring The Future Through STEEP Trends Society Technology Environment Economy Politics
  25. 25. Millennials suffer a 16.1% unemployment rate, the highest of any other generation. The average millennial has $45,000 worth of debt, primarily from student loans. However, 15% of millennials are already managers as of 2012. By 2014, millennials will make up 36% of the U.S. workforce. Economic Recession and Recovery Society Technology Environment Economy Politics
  26. 26. The peer-to-peer rental market alone is estimated to be worth $26 billion. Revenue in the sharing economy is expected to reach $3.5 billion in 2013, at a 25% annual growth rate. Room for growth. Example: Boston cab market generates $21 million revenue per month on average, Uber is currently at $600,000. Collaborative Economy Society Technology Environment Economy Politics
  27. 27. Exploring The Future Through STEEP Trends Society Technology Environment Economy Politics
  28. 28. Public Safety - Hands/Eyes Free Society Technology Environment Economy Politics
  29. 29. Resilience Governance and Infrastructure Society Technology Environment Economy Politics
  30. 30. ...how exactly will this affect my marketing? Two Critical Uncertainties: ‣ Consumer Adoption ‣ Marketing ROI
  31. 31. Where are we headed? Four Scenarios Sensor-driven Marketing Low Mktg ROI High Consumer Adoption Low Consumer Adoption High Mktg ROI Hakuna Matata Total Customer Awareness Boardrooms to Living Rooms
  32. 32. Q&A SIMEON SPEARMAN SENIOR INNOVATION STRATEGIST, RESIDENT FUTURIST @SRSPEAR

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