The document provides examples of digital advertising campaigns from brands like Adidas, Nike, Evian, Volkswagen, Intel, and Snikers. It describes interactive digital displays, mobile apps, social media activations, and videos created by agencies to promote products and services in an engaging way. Trending digital strategies discussed include interactive windows, branded Twitter clients, music videos, ambient experiences, and viral buzz campaigns. The document emphasizes creativity in digital and mobile brand content.

1. hello
The Liquid Way
Trendshare | a sharpened look on digital advertising
Friday November 9th
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2. Trendshare |
a sharpened look on digital advertising
| social media| display| brand-content
| digital| mobile|gaming|ambient

3. Trendshare | a sharpened look on digital advertising
tags #adidas #interactivewindowsshopping #fashion #germany #tbwahelsinki #display
The sport brand adidas has set up an interactive window in its
German store of Nuremberg. People how walk in the street can
discover the new NEO range and make try the clothes by the
digital dummy. Whatever the angle. It is possible to save the
look created on a smartphone through an application.
This interactive windows does the show and put in light the
adidas‘ new range. This is a new genre of window-shopping
for two reasons: you can check all the collection.
By typing in the special URL you can connect your smartphone
to the window and take control of a virtual shopping bag. Any
product dropped into the window's shopping bag instantly
appears on your mobile ready to save, purchase or share with
friends.
go&watch!
| social media|display |brand-content
| digital| mobile|gaming|ambient #3 © The Liquid Way 2012

4. Trendshare | a sharpened look on digital advertising
tags #nike #freerun+sculpture #sport #china #1/2studio #design
The shop windows are a form of advertising: it gives an
overview of what you will find in the store and can attract new
consumers. To promote the Nike Free Run +, artistic structure
was created to showcase a Nike store in Beijing.
The idea is to attract the attention of passersby and staging
flexibility and freedom of movement enjoyed this shoe.
Nike has created a showcase original: both poetry and art, it
captures the attention of those who pass and leaves no one
indifferent. This is a demonstration of outstanding product.
go&watch!
| social media|display |brand-content
| digital| mobile|gaming|ambient #3 © The Liquid Way 2012

5. Trendshare | a sharpened look on digital advertising
tags #evian #melotweet #drink #france #nedludd #app
Evian had already rubbed the exercise of brand content a few
months ago with The Evian Source, mixing curation platform,
branded content and wonder which we told you the greatest
good. The brand is back with a more focused operation but
equally successful Melotweet. It is this time a Twitter client for
iPad and Android.
Tweets fall on your screen in the form of drops, you can interact
with them placing items on the screen. Soft music will be
generated and, in a very calm and quiet. You can of course read
these tweets, reply, RT, in new poster ...
More than a way to monitor its timeline, the application
immerses you in rich experience and perfect cohesion with the
message Evian wants to convey. We are always on the concept
of emotion, positive momentum, appeasement. The color code
has been adapted course, but the goal is not to sell products,
the advertising aspect is very low.
It is the user experience that was privileged, and that's good. In
the end, you'll get a fun and enjoyable experience. A good
example of creative brand content. Everything was done by Ned
Ludd.
go&play!
| social media|display |brand-content
| digital| mobile|gaming|ambient #3 © The Liquid Way 2012

6. Trendshare | a sharpened look on digital advertising
tags #volkswagen #abbeyroadsessions #automotive #uk #mediacom #music
Channel 4 and legendary Abbey Road Studios teamed up with
Volkswagen to create a new music television series, Abbey
Road's studios: in session with Volkswagen Beetle, to mark the
return of the VW Beetle. The show will present a line-up of
established and up-comings artists. They will perform in live
session in the studios of London.
A broadcast campaign to support announcement, produced by
The Outfit, with Paul Weller is in the course of execution
through the Channel 4 portfolio, beside pre-rolls and additional
in short on-line form of video contents.
VW also worked with Spotify to give to the users of the music
service streaming the possibility of winning tickets for Paul
Weller's session by contributing songs to a playlist VW Beetle
tracks.
go&watch!
| social media|display |brand-content
| digital| mobile|gaming|ambient #3 © The Liquid Way 2012

7. Trendshare | a sharpened look on digital advertising
tags #intel #discovered #entertainment #usa #alexfowkes #design
This one, from Intel, lets you be ‘Discovered’ in an interactive
gaming film where you can fight in action scenes, deliver key
lines, have your photo taken on the red carpet, DJ for LMFAO
and take away a bunch of photos, including a mini-magazine
cover story to post into Facebook showcasing your adventure.
The interactive story lasts about 20 minutes, and why I’m not
convinced this particular campaign provides a great experience
after checking it out in detail, the platform is there to be taken
advantage of.
Do you have what it takes to be a superstar? Get schooled by
Chris Evans on the secrets of the action hero. Get styled and
learn how to work the runway with Chanel Iman. Rock the party
with RedFoo of LMFAO.
Live video play puts you in the action: punch, jab, kick, jump —
pose, smile — surf the crowd. Pass these celebrity tests and
you'll be slated for stardom. Share the custom movie poster of
you and Evans, and your magazine cover shot, with your
friends.
go&watch!
| social media|display |brand-content
| digital| mobile|gaming|ambient #3 © The Liquid Way 2012

8. Trendshare | a sharpened look on digital advertising
tags #snickers #don’tvotehungry #food #usa #bbdonyc #outdoor
With the approach of presidential elections in the United States,
Snikers succeeded in giving a new impetus and a new
dimension to this famous campaign "You'ne not you when
you're hungry."
Brand of chocolate bar has encouraged its customers to vote,
but especially not in a situation of hunger. It is better that
voters themselves to vote, having eaten a Snickers bar before
for example.
Might have been tired of the campaign "You're not you when
you're hungry" but this adaptation presidential election is fairly
well done. The slogan "Do not vote hungry" sounds good and
the campaign sticks to reality and actuality.
go&read!
| social media|display |brand-content
| digital| mobile|gaming|ambient #3 © The Liquid Way 2012

9. Trendshare | a sharpened look on digital advertising
tags #sony #experiasodastunt #phone #usa #crispinporter+bogusky #ambient
Crispin Porter & Bogusky Goteburg recently performed a live
stunt with Sony, in collaboration with new James Bond movie
Skyfall, to promote the company’s new waterproof Xperia acro S
mobile phone.
Dubbed ‘The Xperia Soda Stunt’ this event happened during the
opening weekend of the new James Bond movie Skyfall in the
biggest movie theatre in Stockholm.
Upon entering the theater, movie-goers were given a free soda.
Prior to the movie starting, a video began to play letting people
in the audience know that some of them were the lucky winners
of a new Sony Xperia acro S smartphone.
Then certain cups started to ring and moviegoers were shocked
to open the cups and see that the waterproof smartphones were
actually inside, floating among their sodas.
go&watch!
| social media|display |brand-content
| digital| mobile|gaming|ambient #3 © The Liquid Way 2012

10. Trendshare | a sharpened look on digital advertising
tags #buyral #professionalclicking #agency #canada #johnst #viral
The Canadian agency John St. returns this year with a humorous
video, and highlights a fact well known, especially in the world
of advertising ... The race numbers of views on Youtube!
The agency presents a new service that responds to the request:
Buyral a service "professional Clicking" that will allow you to
make any viral video!
For this, it offers a host of serial clickers of all kinds ...
go&watch!
| social media|viral |brand-content
| digital| mobile|gaming|ambient #3 © The Liquid Way 2012

11. Trendshare |
a sharpened look on digital advertising
| tv commercial of the week

12. Trendshare | a sharpened look on digital advertising
tags #toyota #whitetrashbeauty #automotive #belgium #happinessbrussels #viral
Enjoy a great online film with a car that may ruin any
relationship but will surely make you feel good driving it.
This online film promoting the Toyota GT86 was created
by Happiness Brussels, produced by Caviar, directed by
Arnaud Uyttenhove, and shot by Dimitri Karakatsanis.
Our “love at first sight” commercial of the week
go&see!
| tv commercial of the week
#3 © The Liquid Way 2012

13. Trendshare | a sharpened look on digital advertising
tags #ebay&toysrus #pony #retail #usa #venablesbell&partners #tv
Just for Fun ...
What little girl doesn't want a pony for Christmas, eBay
and Toys R Us makes that dream come true in this fun
Christmas TV ad for one little girl.
An overly ambitious Dad goes out on a limb to give his
daughter the ultimate holiday surprise. Unfortunately,
things don't quite go according to plan until, that is,
Mom swoops in to save the day with a little help from her
eBay Mobile app to buy her a gift from the Toys R Us
store on eBay.
“a Ponyyyy !”
go&watch!
| tv commercial of the week
#3 © The Liquid Way 2012

14. Trendshare |
a sharpened look on digital advertising
| case of the week

15. Trendshare | a sharpened look on digital advertising
tags #at&t #hello #phone #usa #bbdonyc #viral
It was once the story of a well-managed Buzz that woke
Youtube community around a single gesture. Basically, this is
a brand that you wanted to run in a vacuum better you take
the turn ... you follow me? AT & T comes with an operation
that has fueled the web for a good month. Everything from a
football game and a flip beautifully orchestrated leaving the
entire web site. Youtube is responsible for blowing the views
of the video
Behind this "fake" Buzz, AT & T arrives to reveal that it was all
that way to sell advertising and the new Nokia Lumia 920 and
its system of 4G. BBDO New York proves here that the
connectivity of the device to allow people to track information
across without being interrupted. A real promise of fluidity,
intelligently orchestrated.
the youtube buzz the reveal
| case of the week
#3 © The Liquid Way 2012

16. Trendshare |
a sharpened look on digital advertising
| tips of the week

17. Trendshare | a sharpened look on digital advertising
tags #meme #internet #digitalculture
A MEME is:
an Internet image,
a text,
a video,
a concept.
whose distribution is massively over the Internet.
In general, it is a picture or video, often comic, which made the "buzz" in the Internet community.
Now, meme are used in one-shot communication. As an outcome of the ambush marketing
The Success Kid and Virgin Chuck Norris and WoW The Old Spice Guy A Politic Meme
| tips of the week
#3 © The Liquid Way 2012

18. Trendshare | a sharpened look on digital advertising
tags #socialmedia #trends #2013
The video, directed by Erik Qualman, presents the latest
figures and statistics on social networks:
• Every day, 20% of searches on Google have never been
searched before
• 92% of American children have a digital footprint
• LinkedIn welcomes a new member every 2 seconds
• Every minute, 72 hours of video are downloaded on
YouTube
• 53% of people on Twitter recommend products in their
tweets
• 93% of marketers use social media for business
Discover all the latest statistics about social media in this
video:
go&watch
| tips of the week
#3 © The Liquid Way 2012

19. thank you
by @guillaumepellan - @theliquidway
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