Get customer insights and track behaviour using social media data.
Fagligt Oplæg om ‘Big Data & Social Media’ med fokus på, hvordan man kan bruge big data fra de sociale medier til at få indsigt i kundeadfærd, og hvordan løsninger, processer og produkter kan designes.
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...2pinz
Read this presentation to learn:
- Role of government agencies and social media
- Short-term ways to benefit from social media
- Long-term way to get the public to TAKE ACTION
- Real-world examples of what did and didn’t work
- Key to success with social media
Government use of Social Media and how it can be used in messaging with violent extremism on the social web during "Counter Violent Extremism Media Training" in Kuwait for the Ministry of Information and U.S. Embassy staff organized by the U.S. Department of State
The future of social media. Do you know how social media will change and evolve not just in 2019 but in the next 10 years? In November 2019, Beatrice Whelan presented her predictions for the Postsocial Age (2018-2028) at the Pragmatic PACE event in London. See her slides here and learn how the current social media trends will evolve into the Postsocial age. You can see an edited video summary of the presentation here: https://vimeo.com/304813477
Facebook Facts and Statistics compiled in anticipation of the Facebook IPO. Visit http://go.factbrowser.com/facebook-facts-IPO/
to download this presentation for free.
Get customer insights and track behaviour using social media data.
Fagligt Oplæg om ‘Big Data & Social Media’ med fokus på, hvordan man kan bruge big data fra de sociale medier til at få indsigt i kundeadfærd, og hvordan løsninger, processer og produkter kan designes.
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...2pinz
Read this presentation to learn:
- Role of government agencies and social media
- Short-term ways to benefit from social media
- Long-term way to get the public to TAKE ACTION
- Real-world examples of what did and didn’t work
- Key to success with social media
Government use of Social Media and how it can be used in messaging with violent extremism on the social web during "Counter Violent Extremism Media Training" in Kuwait for the Ministry of Information and U.S. Embassy staff organized by the U.S. Department of State
The future of social media. Do you know how social media will change and evolve not just in 2019 but in the next 10 years? In November 2019, Beatrice Whelan presented her predictions for the Postsocial Age (2018-2028) at the Pragmatic PACE event in London. See her slides here and learn how the current social media trends will evolve into the Postsocial age. You can see an edited video summary of the presentation here: https://vimeo.com/304813477
Facebook Facts and Statistics compiled in anticipation of the Facebook IPO. Visit http://go.factbrowser.com/facebook-facts-IPO/
to download this presentation for free.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Enabling Business with Social Media Tools at CiscoAyelet Baron
There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. It’s important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.
In the first installment of MEEA's new "Marketing Energy Efficiency" webinar series, MEEA, E Source, and ECW discussed the role that social media currently plays in the utility space, how it is starting to evolve in efficiency, and what we can expect from utility social moving forward. Also detailed were the challenges and suggested strategies for establishing effective online education.
Preschool California Social Media PresentationAshlee Tran
Social media presentation given in early October for Preschool California. Revised to include newest statistics.
This presentation uses a slide and some data from a very useful and popular slideshow called "What the F*** is Social Media" which is available on SlideShare.
ACT Chesapeake Chapter TDM Workshop 12/10: Sparking EngagementJ Grant Mizell
Presentation given 12/1/10 to the attendees at ACT Chesapeake Chapter's TDM Workshop.
PPT Deck gives examples and incites audience participation on three levels: 1) Traditional Media with a Twist; 2) New Media Engagement; and 3) Shift to Mobile.
Social Media and International Developmentsounddelivery
ICT and social media have been taken up with enthusiasm by some in the international development community, seeking innovative solutions to the problems faced by millions of the world’s poorest and most disadvantaged people. This session will look at 3 or 4 ways in which new media has been used in developing countries and will discuss what UK based NGO’s can learn from experiences overseas.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Enabling Business with Social Media Tools at CiscoAyelet Baron
There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. It’s important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.
In the first installment of MEEA's new "Marketing Energy Efficiency" webinar series, MEEA, E Source, and ECW discussed the role that social media currently plays in the utility space, how it is starting to evolve in efficiency, and what we can expect from utility social moving forward. Also detailed were the challenges and suggested strategies for establishing effective online education.
Preschool California Social Media PresentationAshlee Tran
Social media presentation given in early October for Preschool California. Revised to include newest statistics.
This presentation uses a slide and some data from a very useful and popular slideshow called "What the F*** is Social Media" which is available on SlideShare.
ACT Chesapeake Chapter TDM Workshop 12/10: Sparking EngagementJ Grant Mizell
Presentation given 12/1/10 to the attendees at ACT Chesapeake Chapter's TDM Workshop.
PPT Deck gives examples and incites audience participation on three levels: 1) Traditional Media with a Twist; 2) New Media Engagement; and 3) Shift to Mobile.
Social Media and International Developmentsounddelivery
ICT and social media have been taken up with enthusiasm by some in the international development community, seeking innovative solutions to the problems faced by millions of the world’s poorest and most disadvantaged people. This session will look at 3 or 4 ways in which new media has been used in developing countries and will discuss what UK based NGO’s can learn from experiences overseas.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
How to Use Online Intelligence As Part of a Total Media StrategySocial Strategy1
"How To Use Online Intelligence As Part of a Total Media Strategy ”
The webinar explores the importance and growing influence of not only social media, but total media –including traditional publications, virtual communities, multimedia, blogs, message boards, and opinion sites–and how organizations can leverage total media intelligence to inform and track marketing programs including product development, advertising, and competitive analysis.
Sponsored by Social Strategy1 and Write2Market
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
2020 Foresight: 10 Key Trends for Economic Development WebsitesGIS Planning
What are the top ED website trends heading in 2020? Will your organization be up to date, or will you fall behind? Join GIS Planning VP of Marketing, Alissa Sklar, Ph.D. and Golden Shovel CEO, Aaron Brossoit, for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
*VR video and augmented reality
* Visualizing data
*Tracking data about your data
Building a customized entrepreneurial superhubGIS Planning
Today, a multitude of new jobs are being created by startups and small businesses. Now, more than ever, community leaders need to bring supportive and effective entrepreneurial programs, education, and events to enable the success of startups and attract talent to their cities. An entrepreneurial superhub is a way to facilitate startups, educate new founders, embolden the curious, and foster collaboration. Guest presenters Anthony & Andrea Margida, co-founders of TechGrit, review the following in this webinar (video available here: https://vimeo.com/294662307 )
• Learn how to bring a successful, fundable startup strategy to your community.
• Understand the elements of an entrepreneurial super-hub and how they create synergies that enhance outcomes.
• Determine what you need to do to leverage your community’s strengths and talents to make it all happen.
10 Key Trends for Economic Development Websites for 2018-19GIS Planning
What are the top ED website trends heading in to 2019? Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning VP of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
Design trends
Strategies for engagement
Microsites
Interactive and dynamic features
Visualizing data
Tracking website visitors
10 Key Trends in Economic Development Websites for 2017-18GIS Planning
What are the top ED website trends heading into 2018? Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning VP of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
* Video
*Tracking website visitors
Agile Strategy: A How-To Guide for Building and Nurturing Industry ClustersGIS Planning
Like attracts like. Success breeds success. Industry clusters are a boon to economic developers because of their magnetic effect on other businesses in the same sector, and the supply chain. But what do you do if you don't happen to be fortunate to already have a biotech, food processing or aerospace corridor in your community? According to guest presenter Ed Morrison, director of Agile Strategy, you go out and build one.
Morrison refers to his method as "strategic doing," accelerating network development in an intentional and disciplined way. This is different than the "analysis paralysis" methods of the past. It forms collaborations quickly by "linking and leveraging" assets across the network.
In this webinar, he discusses how to build regional innovation clusters, spaces where companies that share a similar competitive space decide to form a network, develop a strategic agenda to address common issues, and make anchor investments. This includes:
*Shifting the conversation towards collaboration
*Protocol for quickly building networks
*Developing a strategic, active agenda
*Managing this complex strategy with simple rules
*Identify different stages that clusters move through
10 Key Trends for Economic Development Websites in 2016-2017GIS Planning
What are the top ED website trends heading in to 2017? Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning VP of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
*Tracking website visitors
Our countdown of top ED website trends of 2016 is in! Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning Director of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
10 Key Trends for Economic Development Websites in 2016GIS Planning
Our predictions for top ED website trends of 2016 are in! Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning Director of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more:
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
Moneyball Economic Development for Business Location Decisions and Local Busi...GIS Planning
How do you beat competitors that have more money and big name talent? Most economic development organizations don't have the budget that the larger ones have but they still have to compete against them. They can't beat them by out-spending them but the can beat them by being smarter through data.
In this webinar you will learn moneyball strategies for:
Business attraction and site selection
Local business assistance, company expansion, and entrepreneurial support.
Billy Beane’s famous Moneyball data strategy lead the A’s baseball team to beat bigger and supposedly better teams. How can you beat all of your competition with an economic development Moneyball strategy? And how do you help your local businesses make smarter decisions than their competitors? By breaking the rules, tossing out ineffective tradition, and using big data to set your organization on the path to taking your unfair competitive advantage to crush competitors. Learn how to play to win. More at http://www.GISplanning.com and http://www.SizeUpLBI.com
Learn some fresh approaches to place marketing for your economic development organization. Alissa Sklar, Ph.D., GIS Planning's director of marketing, outlines five effective ways to effectively communicate the advantages of expanding or relocating to your region. Tips include social media strategies, successful messaging ideas and creative use of industry and work force data.
For more information, visit http://www.gisplanning.com/
Not Silicon Valley: Entrepreneurship, EverywhereGIS Planning
Can a strong entrepreneurial ecosystem exist outside the core hotbeds of venture activity, such as San Francisco, New York City or Boston? As more cities and regions attempt to understand the key ingredients to generating new high-growth jobs and venture activity, the most successful entrepreneur-focused strategies remind us that entrepreneurship comes in many shapes and sizes. This panel features economic developers and thought leaders with experience in supporting every kind of aspiring business - from the second-stage company to the Main Street storefront to the home-based microenterprise. Learn new ideas on how to provide the right combination of assets and services to build an entrepreneurial environment with a universal focus and comprehensive results.
What you will learn:
• How to support multiple types of entrepreneurs and identify the value that each brings to your community
• Ideas for building an entrepreneurship strategy based on your community's unique characteristics
• Proven techniques for addressing the most important needs of small businesses at different stages in their development
Moderator: Maria Meyers, Director, University of Missouri-Kansas City Innovation Center, Network Builder, US SourceLink, Kansas City, MO
Speakers:
• Charlie Brock, President and CEO, Launch Tennessee, Nashville, TN
• Mark Hays, Market Intelligence Expert, SizeUp for Local Business Intelligence (LBI), San Francisco, CA
• Nathan Kurtz, Manager in Entrepreneurship, Ewing Marion Kauffman Foundation, Kansas City, MO
• Christian Saublens, Director, European Association of Development Agencies (EURADA), Brussels, Belgium
Harness Power of Storytelling for Economic Development MarketingGIS Planning
Storytelling is the oldest way to communicate important information - and arguably the most effective. Used properly, the power of a well-told narrative is quickly understood and long remembered. This free 30-minute webinar outline five easy ways to work storytelling techniques into place marketing. Presented by Alissa Sklar, Ph.D., the focus will be on learning how to craft interesting, appropriate and informative messages about your location for purposes of investment attraction and business retention.
Do It Yourself (DIY) Small Business Services and AssistanceGIS Planning
Many businesses struggle when it comes to defining their competitive landscape and performing quality market analysis, and some businesses leave this key step out of their business planning. Providing every local business with one-on-one assistance is a daunting task, but it can be made easier through the use of DIY tools that can be given to businesses to help them help themselves on their own time.
The presentation starts with the key themes of the small business do-it-yourself movement and then goes on to focus on DIY resources for market analysis, ecommerce, accounting, marketing, websites, design, video, payroll, surveys, public relations, social media, business site selection, valuation, and business intelligence.
The DIY (Do-It-Yourself) movement is coursing throughout many aspects of our lives. Technology has not only made many of our common tasks easier, but it has enabled us to do many things for ourselves that we previously left to professionals. We are now our own travel agents, bookkeepers, and secretaries. We are also more and more becoming our own teachers, thanks to the growth of distance learning programs.
This presentation was given at America's SBDC Annual Conference to Small Business Development Center professionals. It outlines ways these organizations can complement their one-on-one counseling services with DIY tools, and understand the best practices for how to distribute DIY tools through either public or controlled website access.
There are expert services only trained business counselors can provide, but there are only so many business counselors available to service the millions of small business owners in existence. In order to scale up business assistance services to reach every company in a community, SBDCs can use DIY tools to meet a business owner’s basic needs, allowing staff to focus on the problems that demand their particular expertise.
The 10 MUSTS of Economic Development DataGIS Planning
As an economic development organization, you are committed to sharing critical data about your community so site selectors and businesses can make investment decisions. But what kind of data do you need, and how can you ensure it's presented in useful ways for your investment prospects? This recording of a recent webinar will outline the 10 "musts" for presenting your data effectively. Take advantage of these practical tips and examples to ensure your location has the best shot at making those important shortlists.
Chambers of Commerce and the Never Ending Tech RevolutionGIS Planning
In the age of Yelp! and other popular online social networking sites, providing member value is a 24/7 job. In this American Chamber of Commerce Executives Annual Conference session attendees learned how new digital tools and online strategies help chambers offer new member services, improve retention, grow online revenue and stimulate regional economic development.
Topics include:
- Disintermediation
- The new value of chambers of commerce
- Reducing transactional friction
- Tech companies disrupting chambers
- Five things chambers can do to win online
- The challenge of face-to-face networking
- Big businesses are a big problem for small businesses
- Online member services
- Online business assistance
- Market research
- Business intelligence and market research
- Search engine optimization
- Get your business online
- Chamber directories
- Online learning vs. training for online success
- Site selection and business attraction
- Economic development
- Online GIS
- Marketing effectiveness
- Membership drives
- Internet ambassadors
- Social media challenges
- Weaknesses of mobile apps
- Online advertising
- Freemium as a business model for chambers of commerce
Five Steps to Create a Digital Economic Development OrganizationGIS Planning
Economic Development Organizations have created strong physical organizations including their staff, programs, and physical office. But today EDOs must be digital organizations that provide services, programs, and value online. This presentation discusses the five steps necessary to create an effective and successful economic development online organization.
Topics include changes in how economic development is occurring, naming, digital identity, discovery marketing, sales, business applications, and globalization.
Social Media for Economic Development OrganizationsGIS Planning
Social media is transforming communication and marketing for economic developers. This presentation includes information about how economic development organizations can implement successful Facebook, Twitter, and Linkedin strategies for success.
Social media provides economic developers with many new channels to reach traditional and new audiences. This discussion includes changes in how communication is happening, who is now doing the communicating, where conversations about your communities are happening, and how you can successfully use new media platforms to engage your targets.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Economic Development Media Relations in the Internet Age
1. Economic Development Media Relationsin the Internet Age April Nichols – Director of Marketing GIS Planning anichols@gisplanning.com www.gisplanning.com @ZoomProspector Julie Curtin – Executive VP/Partner Development Counsellors International julie.curtin@aboutdci.com www.aboutdci.com @AboutDCI
2. Introduction: Part One Topics Quick review: changing media landscape New rules for communicating with media Three ways you can immediately improve your community’s media relations strategy Copyright GIS Planning Inc. 2011
3. One Way Old Media Social Media Web 2.0 Web 3.0 The Evolution of Media Copyright GIS Planning Inc. 2011
5. The Changing Media Landscape 24 of 25 largest daily newspapers in the U.S. are experiencing record declines in circulation … while real-time news sites like Politico, Huffington Post and TMZ thrive 44% of people get most of their news online There are over 200,000,000 blogs; 54% updated daily Wikipedia has over 13 million articles (studies show it has more accuracy than Encyclopedia Brittanica) More than 1.5 million pieces of content are shared on Facebook…daily *** Sources: Socialnomics 2010, Pew Research Center 2010 Copyright GIS Planning Inc. 2011
6. “What was once a predictable 24-hour news cycle ... is now an always-on, real-time, constantly evolving flow of news from thousands of mainstream sources backed by feeds from millions of citizen journalists via blogs, Twitter, YouTube, Flickr and the like …” --Source: “Real Time Marketing and PR” by David Meerman Scott, 2010 Copyright GIS Planning Inc. 2011
7. Three things you better get used to Copyright GIS Planning Inc. 2011
11. Old Rules vs. New Rules… Copyright GIS Planning Inc. 2011
12. Old Rules of PR Only way to get “ink” and “airtime” was through media Companies/ED groups communicated to journalists via press releases, which no one but reporters saw Jargon was OK because journalists understood it The only way buyers/prospects would learn about a press releases’ content was if the media covered it Measuring effectiveness of press releases was through “clip books” created at the end of the year Source: The New Rules of Marketing and PR, Second Edition (Nov. 2009) by David Meerman Scott Copyright GIS Planning Inc. 2011
13. Old Style News Release … Copyright GIS Planning Inc. 2011
14. New Style News Release… Copyright GIS Planning Inc. 2011
17. New Rules of PR … PR is no longer just about speaking through the media; ED groups can now communicate directly to target audiences We need to adapt our traditional media relations strategies too: Reporters doing multiple jobs Less time for “desk side meetings” and exploratory interviews More focus on internet research for stories Copyright GIS Planning Inc. 2011
18. Become a Real-Time Organization …. Act before the window of opportunity vanishes (within the hour) Empower people to act Recognize it will never be perfect Engage with media at the moment they need input Copyright GIS Planning Inc. 2011
19. 3 Ways to Improve YourCommunity’s Media Relations Strategy Follow online news, blogs, twitter feeds; respond to reporters in real time Create original content for media – as well as your target audiences (investors and prospects) Encourage sharing through your social networks – and fully embrace these tools Copyright GIS Planning Inc. 2011
20. Examples - Original Content News releases (optimized for search engine pick up) Live-streamed press conferences Reports, Statistics, Ratings/Rankings White papers Videos Presentations Copyright GIS Planning Inc. 2011
21. Post News Daily on Your Blog … Copyright GIS Planning Inc. 2011
33. Social Media & Media RelationsFive Truths… 1. Fact-first journalism is changing. 2. Social media powerfully multiplies impact of media placements. 3. Social channels are telling your story. 4. Social media tactics can generate media results (but not for long). 5. Your competitors are embracing it!
34. Social media powerfully multiplies the impact of media placements…. @MetroOrlandoEDC 1,492 followers
44. “5 Ways Cities are Using Social Media ….”www.mashable.com 1. Strengthening or Rebranding a Region’s Image 2. Showcasing Story Ideas for the Media 3. Attracting Former Residents Back to an Area 4. Linking Job Seekers to Jobs 5. Promoting Local and Regional Businesses and Assets
45. Discover Your Online Brand…. “Your brand isn’t what you say it is…it’s what Google says it is.” – Chris Anderson of Wired Magazine
46. If a conversation takes place online and you’re not there to hear it, did it really happen?- Brian Solis, Social Media Author/Futurist
47. Discover Your Online Brand/Voice Free Social Media Monitoring Tools Google Alerts Twends Blogpulse Social Mention Search.Twitter.com
48. 5 Things To Do (sometime after this webinar) 1. Identify the bloggers in your community 2. Discover your online brand/voice (#mycity) 3. Check out Mashable at least once a week 4. Follow your business/economy/industry reporters (local & national) 5. Read “The New Rules of Marketing &PR” Extra Credit: Identify 5 cities/states already embracing social media (& learn!)
49. Economic Development Media Relationsin the Internet Age April Nichols – Director of Marketing GIS Planning anichols@gisplanning.com www.gisplanning.com @ZoomProspector Julie Curtin – Executive VP/Partner Development Counsellors International julie.curtin@aboutdci.com www.aboutdci.com @AboutDCI