The document discusses social media and how it enables conversations between people online. It argues that social media is a force to be reckoned with because most Americans and internet users engage with social networks. It provides reasons to care about social media, such as how it is altering communications and acting like word-of-mouth marketing on steroids. Finally, it suggests ways for companies to engage with social media by understanding audiences, creating useful content, and participating in conversations.

1. Social Media is…

2. Social Networks Wikis Blogs Podcasts

3. Well… sort of.

4. Social Media Really is…

5. a Conversation…between

6. …People!

7. That is powered by…

8. Social Networks Wikis Blogs Podcasts

9. It can be a conversation between…

10. Our Global Customers

11. Our Candidates

12. Our NPA Partners

13. IT’S ALSO A FANCY WAY TO DESCRIBE THE ZILLIONS OF CONVERSATIONS (and content) PEOPLE ARE HAVING ONLINE 24/7

14. Why Should we care about Social Media? ?

15. Reason #1 BECAUSE, 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY. Forrester, The Growth Of Social Technology Adoption, 2008

16. Reason #2 BECAUSE, 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009

17. Reason #3 BECAUSE, VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL. (68% - 64%) Email Marketing and Email List Manager | Mail Chimp Free email marketing service from Mail Chimp. Design, send, and track HTML email campaigns with our simple tools. Get a fully functional free account.

18. Reason #4 BECAUSE, TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE, ACCOUNTING FOR ~10% OF ALL INTERNET TIME. Nielsen, Global Faces & Networked Places, 2009

19. Reason #5 BECAUSE, SOCIAL MEDIA IS ALTERING COMMUNICATIONS. BIG TIME.

20. Reason #6 BECAUSE SOCIAL MEDIA IS LIKE WORD OF MOUTH ON STEROIDS.

21. BECAUSE, SOCIAL MEDIA IS A FORCE TO BE RECKONED WITH. http://www.facebook.com http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

22. So are YOU ready? What Can You Do?

23. Let’s begin with what we KNOW “NPA Central” – a community for NPA members

25. 90% of consumers are using social media but only 50% of B2B marketers are using social media FACT: SOCIAL MEDIA PLAYTIME IS OVER. *Seehttp://www.forrester.com/Research/Document/Excerpt/0,7211,47665,00.html for more on that topic.

26. create more utility be bigger that what you seem Offer talkable surprises (create insider moments) answer latent but important questions communicate through real stories and real people amplify unique moments in time calenderize your conversations identify your company voices (show the real people) curate content along with creating it 9 reasons to implement social media

28. a trade show is an event – dating is a process – events are easier to manage – processes build results for the long term.

29. time is needed to experiment and explore what works for us.

30. even more time is needed to interact and engage with our audience. this is the critical component.

31. the “build it and they will come” approach only works in the movies…social media is “build it, nurture it, engage them and they may come and stay.”

33. it will be about one-to-one communication/exchange/marketing.

34. it will be a focus on the individual and solving their problems.

35. it will be about mobile technology. will the computer and cell phone be one unit? Mobile will be larger than desktop.

36. 2 foot = desktop, 1 foot = mobile, 10 foot = google TV

37. what about…web recording…instant interviews…audio and sound clips…image uploads…instant chat.

38. an npa app.

39. tweet-ups, mobile alerts, location based services, PURL’s.

40. Niche communities, g-chat, HTML.5.

41. Cloud computing will grow just like social media (google lean startup, engineyard.com)

42. aas – “as a service”

44. facebook is becoming more popular than google.

45. facebook launched job posting application – BranchOut

46. 35-44 age group is the largest users of facebook.

47. top 3 methods in 2010 to recruit:

48. LinkedIn

49. social media

50. employee referrals(can’t just be a “job posting” site)

51. POST approach P – people - target O – objective - why S – strategy - plan T – technology - platform

52. the well known

54. use the status updates

55. plug-ins(power point, slide share)

56. start a group

57. search for candidates, clients,

58. ask for a recommendation

60. share & discuss career, events, news, etc

61. watch you community page

63. start a company careers account

64. link to other communities (track with bit.ly)Tools - bit.ly | a simple URL shortener The bit.ly Bookmarklet shortens your long link so you can share your bit.ly link on Twitter, Gmail, Email, or Facebook. Drag this to your browser toolbar to ...bit.ly/pages/tools - Cached - Similar Zendesk Integrates Twitter Into Customer Service App - PCWorld ... Jul 13, 2010 ...Zendesk, maker of Web-based help desk software, is rolling out an integration with Twitter.

66. start a careers channel

68. GYST - Find Share & Review Businesses.

69. Android - is a mobile operating system developed by Google and is based upon a modified version of the Linux kernel.

71. the others

72. reach engagement candidates Are people sharing your content or is it all direct hits? Google optimization – daily ranks Review and monitor http://www.compete.com http://siteanalytics.compete.com/callos.com+chstaffing.com/

74. Use tagging – categorize content

75. Optimize digital assets – podcasts, video, etc.

76. understand and know your audience

77. how do they search?

78. what search engines do they use?

79. what lingo do they use?

80. how do they prefer their content served? (video, text, photos)

82. what is your prediction?

83. the lighter side of social media it has been said that linkedin is like going to the office, facebook is like going home, and twitter is like going to the bar! http://www.facebook.com/ http://www.youtube.com/watch?v=srD7bEU9MXA

84. Are You Ready?

85. Links http://www.zooloo.com/ http://www.gather.com/ http://www.myspace.com/ http://www.friendster.com/ http://www.kickapps.com http://www.fastpitchnetworking.com/ http://www.bebo.com/ http://www.ning.com/ http://www.orkut.com/about http://www.plaxo.com/ http://technorati.com/