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Social Media Setonhill


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Slides from Social Media talk at Seton Hill University March 19, 2010

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Social Media Setonhill

  1. 1. Social Media The New Look of Marketing
  2. 2. <ul><li>Define Social Media </li></ul><ul><li>Show Impact with Examples </li></ul><ul><li>How It Fits in Marketing </li></ul><ul><li>Questions/Discussion </li></ul>What are we going to do today?
  3. 3. <ul><li>… Internet-based applications used to create, store, organize, publish, syndicate, critique and share any and all forms of text, pictures, video and audio content. </li></ul>Social Media … what is a broad definition?
  4. 4. Social Media … How Does it Differ from Traditional Marketing Television Radio Print Billboards 1 Message to Mass Audience (Interruption Marketing) Social Media Multiple Messages to 1 Engaged Person that may be shared with others (Inbound Marketing) Email
  5. 6. Social Media … how is it being used for impact? <ul><li>Build community </li></ul><ul><li>Reach new people </li></ul><ul><li>Drive traffic </li></ul><ul><li>Listen </li></ul><ul><li>Engage in Real Time Communications </li></ul>
  6. 7. Build Community: Berks County Community Foundation’s
  7. 8. Build Community: The Voice of San Diego
  8. 9. Reach New People: The Pittsburgh Foundation’s Twitter http://
  9. 10. Reach New People: Humane Society’s LOLseals
  10. 11. Drive Traffic : The Mattress Factory’s iConfess
  11. 12. Drive Traffic: mGive Mobile Giving Application
  12. 13. Listen:’s TwitPoll
  13. 14. Listen: The Girl Effect http:// /
  14. 15. Engage in Real Time Communications: Whole Foods
  15. 16. Engage in Real Time Communications: The Extraordinaires http:// /
  16. 17. Engage in Real Time Communications: CauseWorld’s iPhone application http://
  17. 18. Engage in Real Time Communications: Livestrong’s ChalkBot
  18. 19. <ul><li>Social media has overtaken porn as the #1 activity on the web </li></ul><ul><li>By 2010 Gen Y will outnumber Baby Boomers and 96% of them belong to a social network </li></ul><ul><li>If Facebook were a country, it would be the 4 th largest in the world </li></ul><ul><li>Fastest growing segment on Facebook is 55 – 65 </li></ul><ul><li>1 Billion IPod app downloads in 9 months </li></ul><ul><li>78% of people trust peer to peer recommendations. Only 14% trust advertising </li></ul><ul><li>YouTube is the 2 nd largest search engine </li></ul>Making the Case for Social Media
  19. 20. <ul><li>More than 103 million US-based </li></ul><ul><li>Average user spends nearly 1 hour on FB daily </li></ul><ul><li>More than 700,000 local businesses/orgs w/ active pages. </li></ul><ul><li>Pages have created more than 5.3 billion fans </li></ul>Facebook Stats
  20. 21. Facebook Measurement
  21. 22. Facebook Measurement
  22. 23. <ul><li>80% of Twitter usage is on a mobile device </li></ul>Twitter Stats
  23. 24. Twitter Measurement
  24. 25. Twitter Measurement
  25. 26. Twitter Measurement Tips <ul><li>Re-tweet valuable content from others. </li></ul><ul><li>Use HootSuite or another tool to automate & track clicks. </li></ul><ul><li>Think beyond your brand. Research trends, competitors, industry and other items </li></ul>
  26. 27. Things to Keep an Eye on… <ul><li>4Square/Gowalla (location based social networking) </li></ul><ul><li>Citizen journalism (filling the gaps in the decline of newspapers) </li></ul><ul><li>New communities on the horizon (LoKast) </li></ul><ul><li>Socialcasting Facebook application from Brand Networks </li></ul><ul><li>Anything Google is doing </li></ul><ul><li>FCC’s broadband initiative </li></ul>
  27. 28. Good Resources <ul><li>Mashable </li></ul><ul><li>WOMMA </li></ul><ul><li>Managing The Gray podcast (CC Chapman) </li></ul><ul><li>Seth Godin’s blog </li></ul><ul><li>Chris Brogan’s blog </li></ul>
  28. 29. Our info Christopher [email_address] @PittsburghFdn @UniversalWit Eric [email_address] @LoudEric
  29. 30. Questions…