As an economic development organization, you are committed to sharing critical data about your community so site selectors and businesses can make investment decisions. But what kind of data do you need, and how can you ensure it's presented in useful ways for your investment prospects? This recording of a recent webinar will outline the 10 "musts" for presenting your data effectively. Take advantage of these practical tips and examples to ensure your location has the best shot at making those important shortlists.

1. 10 “Musts” of Economic
Development Data

2. What we will cover:
• What we know about the role of data in
economic development marketing
• 10 “Musts” of economic development data
• Checklist
NOTE:
To view the video recording of this webinar, please visit:
http://bit.ly/10_Musts_ED_Data

7. Site selectors choose communities first, before they search for land or buildings.
Ensure businesses can find critical data about your region by offering it on
your economic development website.
PA site showcases data across the state. Butler County CDC site shows local data.

8. OK Chamber of Commerce offers local businesses key
market research data customized to their location.

9. Ensure ALL the critical types of data are found on your website:
• Demographics: population, age, sex, race, income, and educational
attainment, etc.
• Labor data - types of employees and businesses in your area.
• Consumer & retail data: detailed consumer expenditures and retail
potential, modifiable radius/ drive time around properties.
• Business and industry data: right down to the 6-digit NAICS level -
MUST be current.
• Geographic data: infrastructure, incentive zones, parks, educational
institutions, energy, telecommunications and points of interest.

10. Demographic data presented in text
and graph formats.

11. Demographic data presented
as a heat map

12. Labor data in a variety of formats

13. Consumer spending broken down into
specific categories.

14. Businesses mapped interactively with
color-coding

15. Tabular data for industries with drill-down
into more detailed categories
levels.

16. Detailed information about individual
businesses, with reports.

17. Example of local & GIS data: Mapping
educational institutions by degree

18. Zoning data for the Miami area

20. Analytical tools:
compare communities and properties
pinpoint, radius, drive-time and polygon tools

21. Interactive reports with dynamic mapping

22. Try out dynamic reporting yourself by
clicking on the link below:
http://bit.ly/longbeach_demographic_
report

24. Example of regional data

25. Zoom in to get data in different radii
around a specific property

26. Example: labor data around a specific property in
modifiable distances/drive time

27. Example of detailed property view

28. Example of street view

29. Modify report from 1-60 miles radius
or 1-60 minutes drive time

30. Difficult to absorb long lists of data and figures - use maps,
layers, charts to tell the story behind your data.

31. SizeUp LBI visualizes market research data to be
understood at a glance

33. Mapping out competitors helps
businesses make key location decisions

35. Export to PDF or share in different ways

36. Property reports can be shared with
QR codes or on social feeds.

37. Businesses can export PDF reports
in SizeUp LBI

40. All data and features available in a fully mobile optimized format,
so you don’t lose leads frustrated by trying to navigate a
standard website on the small screen of a smartphone or tablet.

41. Bonus: Data must be easily located.

42. Too many economic development organization websites are like
scavenger hunts when it comes to tracking down data.
ChooseNJ.com is a great example of a website that
makes it EASY to find site selection data.

43. Skagit County, WA is another excellent example –
the ZoomProspector search widget on their home page leads
investors directly to the data they are seeking.

45. Learn more about ZoomProspector Enterprise &
SizeUp LBI: http://www.gisplanning.com