In the age of Yelp! and other popular online social networking sites, providing member value is a 24/7 job. In this American Chamber of Commerce Executives Annual Conference session attendees learned how new digital tools and online strategies help chambers offer new member services, improve retention, grow online revenue and stimulate regional economic development.
Topics include:
- Disintermediation
- The new value of chambers of commerce
- Reducing transactional friction
- Tech companies disrupting chambers
- Five things chambers can do to win online
- The challenge of face-to-face networking
- Big businesses are a big problem for small businesses
- Online member services
- Online business assistance
- Market research
- Business intelligence and market research
- Search engine optimization
- Get your business online
- Chamber directories
- Online learning vs. training for online success
- Site selection and business attraction
- Economic development
- Online GIS
- Marketing effectiveness
- Membership drives
- Internet ambassadors
- Social media challenges
- Weaknesses of mobile apps
- Online advertising
- Freemium as a business model for chambers of commerce
Growth Opportunities in a Consolidating Industry - Collision RepairBradley Mewes, MBA
Discover five foolproof growth strategies to trounce the competition in 2016. Understand how consolidation will continue to impact the industry and how to compete taking advantage of the same tools and trends as the large consolidators.
How to Grow Your Auto Body Business and Dominate Your Local Market in a Conso...asTech
How to Grow Your Auto Body Business and Dominate Your Local Market in a Consolidating Industry was presented to several auto body shops in Springfield, MA on October 2, 2014. A special thank you to Sherwin Williams for sponsoring this event.
How to Grow Your Auto Body and Repair Business in a Consolidating Market PlaceasTech
On September 7, 2014 Mitchell International sponsored my presentation How to Grow Your Auto Body and Repair Business in a Consolidating Market Place, to the Missouri AASP association.
This presentation focuses on how auto body and repair shops can use web, social and mobile based sales, marketing and customer service tools, technologies and techniques to capture, service and retain more customers, revenue and profit.
Creating the Internet Dealership Model - Digital Dealer Workshops - Cherry Hi...Sean Bradley
Dealers, stop building Internet Departments and start building Internet Dealerships! With 92-99% of Americans going online before they step foot into the dealership, many dealers still do not recognize the single most powerful opportunity at their dealership is the Internet. With almost every lead now coming from the phones and Internet, you need to build an ecosystem where every department at the dealership plays a vital role in helping increase volume and gross. “Creating the Internet Dealership Model Will Increase Volume and Gross by 50%” is a session that will give you the roadmap to bridge the gap between the Internet Department and your showroom, leading to your dealership to sell more cars more often and more profitability. Let’s be real, there is a massive disconnect and a major conflict between your Internet Department and your Showroom Department. The lack of respect, no support, lopsided resources, and no training is causing your dealership to hemorrhage on volume and gross. You must train and show your Internet department the same kind of attention you would show your showroom department. “Creating the Internet Dealership Model” will provide you with the processes and strategies to create a holistic Internet ecosystem within your dealership to increase your volume and gross by 50%.
Growth Opportunities in a Consolidating Industry - Collision RepairBradley Mewes, MBA
Discover five foolproof growth strategies to trounce the competition in 2016. Understand how consolidation will continue to impact the industry and how to compete taking advantage of the same tools and trends as the large consolidators.
How to Grow Your Auto Body Business and Dominate Your Local Market in a Conso...asTech
How to Grow Your Auto Body Business and Dominate Your Local Market in a Consolidating Industry was presented to several auto body shops in Springfield, MA on October 2, 2014. A special thank you to Sherwin Williams for sponsoring this event.
How to Grow Your Auto Body and Repair Business in a Consolidating Market PlaceasTech
On September 7, 2014 Mitchell International sponsored my presentation How to Grow Your Auto Body and Repair Business in a Consolidating Market Place, to the Missouri AASP association.
This presentation focuses on how auto body and repair shops can use web, social and mobile based sales, marketing and customer service tools, technologies and techniques to capture, service and retain more customers, revenue and profit.
Creating the Internet Dealership Model - Digital Dealer Workshops - Cherry Hi...Sean Bradley
Dealers, stop building Internet Departments and start building Internet Dealerships! With 92-99% of Americans going online before they step foot into the dealership, many dealers still do not recognize the single most powerful opportunity at their dealership is the Internet. With almost every lead now coming from the phones and Internet, you need to build an ecosystem where every department at the dealership plays a vital role in helping increase volume and gross. “Creating the Internet Dealership Model Will Increase Volume and Gross by 50%” is a session that will give you the roadmap to bridge the gap between the Internet Department and your showroom, leading to your dealership to sell more cars more often and more profitability. Let’s be real, there is a massive disconnect and a major conflict between your Internet Department and your Showroom Department. The lack of respect, no support, lopsided resources, and no training is causing your dealership to hemorrhage on volume and gross. You must train and show your Internet department the same kind of attention you would show your showroom department. “Creating the Internet Dealership Model” will provide you with the processes and strategies to create a holistic Internet ecosystem within your dealership to increase your volume and gross by 50%.
If you are considering making a website to grow your business, it is never too late. Even, when hiring a web design agency, you should still know what goes into building a website. This checklist is a perfect start for your journey.
Focus on how your email marketing technology can deliver measurable results to your sales process
Presented by Silverpop
http://df2u-fl.eventbrite.com/
Scott Roen, Vice President, Digital Marketing & Innovation, American Express, shares how the OPEN Forum community, an online destination where entrepreneurs share experiences and learn from one another, is successfully leveraging social platforms and APIs to power the user experience.
This was the keynote deck from Product Development Days 2020: Dare to Shift. For in-depth case studies presented here, check out the book "Business Model Shifts" - https://www.businessmodelsinc.com/about-bmi/books/business-model-shifts/
Digital Marketing for Small Businesses | Jeff HowardKatie Elliott
I want to open new markets, engage with my resellers and partners, involve with my existing clients in a dialogue, and help drive new opportunities for my sales teams. What do I need to deploy right now to stay ahead of my competitors? In this session, we'll answer that question.
Jeff Howard
BDO Connections | Breakout Session
If you are considering making a website to grow your business, it is never too late. Even, when hiring a web design agency, you should still know what goes into building a website. This checklist is a perfect start for your journey.
Focus on how your email marketing technology can deliver measurable results to your sales process
Presented by Silverpop
http://df2u-fl.eventbrite.com/
Scott Roen, Vice President, Digital Marketing & Innovation, American Express, shares how the OPEN Forum community, an online destination where entrepreneurs share experiences and learn from one another, is successfully leveraging social platforms and APIs to power the user experience.
This was the keynote deck from Product Development Days 2020: Dare to Shift. For in-depth case studies presented here, check out the book "Business Model Shifts" - https://www.businessmodelsinc.com/about-bmi/books/business-model-shifts/
Digital Marketing for Small Businesses | Jeff HowardKatie Elliott
I want to open new markets, engage with my resellers and partners, involve with my existing clients in a dialogue, and help drive new opportunities for my sales teams. What do I need to deploy right now to stay ahead of my competitors? In this session, we'll answer that question.
Jeff Howard
BDO Connections | Breakout Session
FSAs, HRAs Can Improve Health of WellnessInfinisource
Proposed regulations offer potential for wellness programs and flexible benefits. Review how these three plans - FSA, HRA & wellness - can interact together and benefit both the employee and the employer.
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
Conversion Rate Optimization Workshop by Ali Raza Ali Raza
A brief Conversion Rate Optimization Workshop by Ali Raza with various factors being discussed which includes
Introduction to Conversion Rate Optimization
Why CRO is Important for your website and Business?
Understanding Visitors Psychology
How to create a compelling and clear value proposition? [Working on your Unique Competitive Edge]
How User Experience Can Differentiate ‘CRO’ for Your Business?
How Event Based Promotions Increase the ‘CRO’ for Your Business?
How Much Important ‘Urgency’ Factor in Your Creatives?
How Important is Emotional Resonance?
Communicate Value - Why Pay?
Testimonials - Case Studies - Proof’s how they can help your business.
Remove distraction - Consumer is Lazy!
What is A/B testing?
How to do A/B testing to determine what is working best for your business?
Landing Page A/B Testing Samples
Several Case Studies Discussed.
Different tools which can help you with Conversion Optimization, A/B Testing and how you can record
User Behavior on your website.
You can visit my blog at http://aliraza.co
Regards
Do you feel overwhelmed when it comes to marketing your business online? Once you have a website, what's next? You are not alone. Many business owners - both those starting out and even seasoned professionals - experience frustration when it comes to internet marketing. Where do you start?
Green Cardinal Design is an independent branding agency that offers the very best in Bespoke Website Design. Their team consists of visual specialists with unrivalled expertise in branding and design foundations. They have years of experience working on brands all across the world. Their portfolio demonstrates their versatility and skill, and they're here to help you grow your business by creating the greatest brand possible so you can stand out. Consult Web Design Agency Near Me
A look at the various online advertising options available to businesses regardless of budget. Broken up into three sections, we cover everything from Facebook business pages and online local listings to PPC campaigns and direct buy advertising. This presentation was originally delivered at the Hawthorne Hotel in Salem, MA on March 25, 2014 as part of Salem State's Enterprise Center business workshop series. Originally presented by Tom Stirling, Brian Hanna and Chris Paganelli, employees of Stirling Technologies, a Wincester, MA based web consulting and web design firm.
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-Commerce and Social Business - What a business owner should know about SEO, Social Media, Email Marketing, and more ..
Presented At Austin, TX Economic Business Growth Incubator (EGBI) on 2/14. Really enjoyed teaching the class to highly motivated bootstrap entrepreneurs! - Elizabeth Quintanilla
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
With the widespread use of forums, discussion groups, blogs, review sites and social media (such as Facebook & Twitter), it is very easy for Internet users to post their opinions and rants. This content can be positive but it can also be negative with wide ranging consequences.
The essence of online reputation management is ongoing research accompanied by a strategy and tactics to deal with the individual situations found.
This webinar will take you through the 4-step process of building an effective reputation management strategy.
2020 Foresight: 10 Key Trends for Economic Development WebsitesGIS Planning
What are the top ED website trends heading in 2020? Will your organization be up to date, or will you fall behind? Join GIS Planning VP of Marketing, Alissa Sklar, Ph.D. and Golden Shovel CEO, Aaron Brossoit, for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
*VR video and augmented reality
* Visualizing data
*Tracking data about your data
Building a customized entrepreneurial superhubGIS Planning
Today, a multitude of new jobs are being created by startups and small businesses. Now, more than ever, community leaders need to bring supportive and effective entrepreneurial programs, education, and events to enable the success of startups and attract talent to their cities. An entrepreneurial superhub is a way to facilitate startups, educate new founders, embolden the curious, and foster collaboration. Guest presenters Anthony & Andrea Margida, co-founders of TechGrit, review the following in this webinar (video available here: https://vimeo.com/294662307 )
• Learn how to bring a successful, fundable startup strategy to your community.
• Understand the elements of an entrepreneurial super-hub and how they create synergies that enhance outcomes.
• Determine what you need to do to leverage your community’s strengths and talents to make it all happen.
10 Key Trends for Economic Development Websites for 2018-19GIS Planning
What are the top ED website trends heading in to 2019? Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning VP of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
Design trends
Strategies for engagement
Microsites
Interactive and dynamic features
Visualizing data
Tracking website visitors
10 Key Trends in Economic Development Websites for 2017-18GIS Planning
What are the top ED website trends heading into 2018? Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning VP of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
* Video
*Tracking website visitors
Agile Strategy: A How-To Guide for Building and Nurturing Industry ClustersGIS Planning
Like attracts like. Success breeds success. Industry clusters are a boon to economic developers because of their magnetic effect on other businesses in the same sector, and the supply chain. But what do you do if you don't happen to be fortunate to already have a biotech, food processing or aerospace corridor in your community? According to guest presenter Ed Morrison, director of Agile Strategy, you go out and build one.
Morrison refers to his method as "strategic doing," accelerating network development in an intentional and disciplined way. This is different than the "analysis paralysis" methods of the past. It forms collaborations quickly by "linking and leveraging" assets across the network.
In this webinar, he discusses how to build regional innovation clusters, spaces where companies that share a similar competitive space decide to form a network, develop a strategic agenda to address common issues, and make anchor investments. This includes:
*Shifting the conversation towards collaboration
*Protocol for quickly building networks
*Developing a strategic, active agenda
*Managing this complex strategy with simple rules
*Identify different stages that clusters move through
10 Key Trends for Economic Development Websites in 2016-2017GIS Planning
What are the top ED website trends heading in to 2017? Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning VP of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
*Tracking website visitors
Our countdown of top ED website trends of 2016 is in! Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning Director of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
10 Key Trends for Economic Development Websites in 2016GIS Planning
Our predictions for top ED website trends of 2016 are in! Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning Director of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more:
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
Moneyball Economic Development for Business Location Decisions and Local Busi...GIS Planning
How do you beat competitors that have more money and big name talent? Most economic development organizations don't have the budget that the larger ones have but they still have to compete against them. They can't beat them by out-spending them but the can beat them by being smarter through data.
In this webinar you will learn moneyball strategies for:
Business attraction and site selection
Local business assistance, company expansion, and entrepreneurial support.
Billy Beane’s famous Moneyball data strategy lead the A’s baseball team to beat bigger and supposedly better teams. How can you beat all of your competition with an economic development Moneyball strategy? And how do you help your local businesses make smarter decisions than their competitors? By breaking the rules, tossing out ineffective tradition, and using big data to set your organization on the path to taking your unfair competitive advantage to crush competitors. Learn how to play to win. More at http://www.GISplanning.com and http://www.SizeUpLBI.com
Learn some fresh approaches to place marketing for your economic development organization. Alissa Sklar, Ph.D., GIS Planning's director of marketing, outlines five effective ways to effectively communicate the advantages of expanding or relocating to your region. Tips include social media strategies, successful messaging ideas and creative use of industry and work force data.
For more information, visit http://www.gisplanning.com/
Not Silicon Valley: Entrepreneurship, EverywhereGIS Planning
Can a strong entrepreneurial ecosystem exist outside the core hotbeds of venture activity, such as San Francisco, New York City or Boston? As more cities and regions attempt to understand the key ingredients to generating new high-growth jobs and venture activity, the most successful entrepreneur-focused strategies remind us that entrepreneurship comes in many shapes and sizes. This panel features economic developers and thought leaders with experience in supporting every kind of aspiring business - from the second-stage company to the Main Street storefront to the home-based microenterprise. Learn new ideas on how to provide the right combination of assets and services to build an entrepreneurial environment with a universal focus and comprehensive results.
What you will learn:
• How to support multiple types of entrepreneurs and identify the value that each brings to your community
• Ideas for building an entrepreneurship strategy based on your community's unique characteristics
• Proven techniques for addressing the most important needs of small businesses at different stages in their development
Moderator: Maria Meyers, Director, University of Missouri-Kansas City Innovation Center, Network Builder, US SourceLink, Kansas City, MO
Speakers:
• Charlie Brock, President and CEO, Launch Tennessee, Nashville, TN
• Mark Hays, Market Intelligence Expert, SizeUp for Local Business Intelligence (LBI), San Francisco, CA
• Nathan Kurtz, Manager in Entrepreneurship, Ewing Marion Kauffman Foundation, Kansas City, MO
• Christian Saublens, Director, European Association of Development Agencies (EURADA), Brussels, Belgium
Harness Power of Storytelling for Economic Development MarketingGIS Planning
Storytelling is the oldest way to communicate important information - and arguably the most effective. Used properly, the power of a well-told narrative is quickly understood and long remembered. This free 30-minute webinar outline five easy ways to work storytelling techniques into place marketing. Presented by Alissa Sklar, Ph.D., the focus will be on learning how to craft interesting, appropriate and informative messages about your location for purposes of investment attraction and business retention.
Do It Yourself (DIY) Small Business Services and AssistanceGIS Planning
Many businesses struggle when it comes to defining their competitive landscape and performing quality market analysis, and some businesses leave this key step out of their business planning. Providing every local business with one-on-one assistance is a daunting task, but it can be made easier through the use of DIY tools that can be given to businesses to help them help themselves on their own time.
The presentation starts with the key themes of the small business do-it-yourself movement and then goes on to focus on DIY resources for market analysis, ecommerce, accounting, marketing, websites, design, video, payroll, surveys, public relations, social media, business site selection, valuation, and business intelligence.
The DIY (Do-It-Yourself) movement is coursing throughout many aspects of our lives. Technology has not only made many of our common tasks easier, but it has enabled us to do many things for ourselves that we previously left to professionals. We are now our own travel agents, bookkeepers, and secretaries. We are also more and more becoming our own teachers, thanks to the growth of distance learning programs.
This presentation was given at America's SBDC Annual Conference to Small Business Development Center professionals. It outlines ways these organizations can complement their one-on-one counseling services with DIY tools, and understand the best practices for how to distribute DIY tools through either public or controlled website access.
There are expert services only trained business counselors can provide, but there are only so many business counselors available to service the millions of small business owners in existence. In order to scale up business assistance services to reach every company in a community, SBDCs can use DIY tools to meet a business owner’s basic needs, allowing staff to focus on the problems that demand their particular expertise.
The 10 MUSTS of Economic Development DataGIS Planning
As an economic development organization, you are committed to sharing critical data about your community so site selectors and businesses can make investment decisions. But what kind of data do you need, and how can you ensure it's presented in useful ways for your investment prospects? This recording of a recent webinar will outline the 10 "musts" for presenting your data effectively. Take advantage of these practical tips and examples to ensure your location has the best shot at making those important shortlists.
Five Steps to Create a Digital Economic Development OrganizationGIS Planning
Economic Development Organizations have created strong physical organizations including their staff, programs, and physical office. But today EDOs must be digital organizations that provide services, programs, and value online. This presentation discusses the five steps necessary to create an effective and successful economic development online organization.
Topics include changes in how economic development is occurring, naming, digital identity, discovery marketing, sales, business applications, and globalization.
Social Media for Economic Development OrganizationsGIS Planning
Social media is transforming communication and marketing for economic developers. This presentation includes information about how economic development organizations can implement successful Facebook, Twitter, and Linkedin strategies for success.
Social media provides economic developers with many new channels to reach traditional and new audiences. This discussion includes changes in how communication is happening, who is now doing the communicating, where conversations about your communities are happening, and how you can successfully use new media platforms to engage your targets.
Leveraging the Internet for Economic DevelopmentGIS Planning
This MidAmerica Economic Development Council (MAEDC) Competitiveness Conference session from December of 2003 brought together leading innovators implementing new GIS technology to foster economic development and business attraction/expansion in their communities. Speakers included:
Harry Bumgarner, Director of Strategic Partnerships, Dayton Development Coalition
Patty Heagel, Economic Development Director, Sioux City
Mike Heaton, Marketing Programs Manager, Cinergy PSI (Now, Duke Energy)
Stephen Maduli-Williams, Executive Director, Chicago Community Ventures
Anatalio Ubalde, Chief Operating Officer, GIS Planning
Working with data is a challenge for many organizations. Nonprofits in particular may need to collect and analyze sensitive, incomplete, and/or biased historical data about people. In this talk, Dr. Cori Faklaris of UNC Charlotte provides an overview of current AI capabilities and weaknesses to consider when integrating current AI technologies into the data workflow. The talk is organized around three takeaways: (1) For better or sometimes worse, AI provides you with “infinite interns.” (2) Give people permission & guardrails to learn what works with these “interns” and what doesn’t. (3) Create a roadmap for adding in more AI to assist nonprofit work, along with strategies for bias mitigation.
RFP for Reno's Community Assistance CenterThis Is Reno
Property appraisals completed in May for downtown Reno’s Community Assistance and Triage Centers (CAC) reveal that repairing the buildings to bring them back into service would cost an estimated $10.1 million—nearly four times the amount previously reported by city staff.
Preliminary findings _OECD field visits to ten regions in the TSI EU mining r...OECDregions
Preliminary findings from OECD field visits for the project: Enhancing EU Mining Regional Ecosystems to Support the Green Transition and Secure Mineral Raw Materials Supply.
About Potato, The scientific name of the plant is Solanum tuberosum (L).Christina Parmionova
The potato is a starchy root vegetable native to the Americas that is consumed as a staple food in many parts of the world. Potatoes are tubers of the plant Solanum tuberosum, a perennial in the nightshade family Solanaceae. Wild potato species can be found from the southern United States to southern Chile
Synopsis (short abstract) In December 2023, the UN General Assembly proclaimed 30 May as the International Day of Potato.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Donate to charity during this holiday seasonSERUDS INDIA
For people who have money and are philanthropic, there are infinite opportunities to gift a needy person or child a Merry Christmas. Even if you are living on a shoestring budget, you will be surprised at how much you can do.
Donate Us
https://serudsindia.org/how-to-donate-to-charity-during-this-holiday-season/
#charityforchildren, #donateforchildren, #donateclothesforchildren, #donatebooksforchildren, #donatetoysforchildren, #sponsorforchildren, #sponsorclothesforchildren, #sponsorbooksforchildren, #sponsortoysforchildren, #seruds, #kurnool
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Monitoring Health for the SDGs - Global Health Statistics 2024 - WHOChristina Parmionova
The 2024 World Health Statistics edition reviews more than 50 health-related indicators from the Sustainable Development Goals and WHO’s Thirteenth General Programme of Work. It also highlights the findings from the Global health estimates 2021, notably the impact of the COVID-19 pandemic on life expectancy and healthy life expectancy.
State crafting: Changes and challenges for managing the public finances
Chambers of Commerce and the Never Ending Tech Revolution
1. Chambers of Commerce and the
Never Ending Tech Revolution
Anatalio Ubalde, CEO
ACCE Annual Conference
Mark Hayes, Nat’l Sales Exec.
2. Do you get value for what you pay
these people? Are they worth it? (page 74)
• Car salesmen
• Insurance brokers
• Head hunters
• Advertising agencies
• Travel agents
• Real estate agents
3. According to Jeff Jarvis:
• Real estate agents are more distrusted than
tabloid writers
• “Eliminate advertising. Or at least fire your ad
agency.”
• “…travel agents (oh, sorry, they’re already
nearly extinct.”
6. What happened?
• Disruptive tech changes how
info is accessed
• Change to all industries
• Business-as-usual = ruin
• Adopt tech early = advantage
• Orgs/Chambers/EDOs that
don’t provide info gets
bypassed
7. Disintermediation
• Old = information middleman
• Present = disintermediation + transparency
• New = add value + prosper
9. The new model for Chambers:
Role Old New
Information Gatekeeper Distributor
Relationship Broker Connector
Marketing Say it Be it
Chamber Staff Middleman Leader
11. Not Disrupted
Chamber Activity Partners, Competitors,
or Potential Disrupters
Lobbying & Public Policy
Online petitions, but not
disrupted yet.
Building good communities
residents/investors/visitors are
attracted to Governments, EDCs, CVBs
Promoting the community Governments, EDCs
Building a good business
environment Governments, EDCs, etc.
12. Of course this isn’t actually a quote from Einstein, it a
made up meme from the Internet
Source: http://message.snopes.com/showthread.php?t=83238
“The trouble with quotes on the Internet is you never know if they are real” – Abraham Lincoln
15. Mission of Chambers #5:
Reduce Transactional Friction
- ACCE
This is where the biggest disruptions
are taking place
Source: http://www.acce.org/whatisachamber/
16. Meet Business People You Can Buy
From and Sell To
Traditional:
Chamber Networking
Tech Disruption:
17. Meet Business People You Can Buy
From and Sell To Face-to-Face
Traditional:
Chamber Networking
Tech Disruption:
18. Validate That You Are a Reputable
Business
Traditional:
Better Business Bureau
Chamber Plaque/Sticker
Chamber Referral
Tech Disruption:
25. Challenge: Members Don’t Come
to Our Live Events so They Don’t
See the Value of A Chamber
Membership
26. Gone are the days where a new business to
town joins a chamber just because they need to
make connections. Many members are so busy
they don’t have time to even attend events.
33. Businesses Have a Lack of Perspective
(but wish they did)
Challenge Result
Locally focused they miss broader
trends
Inwardly focused they aren’t paying
attention to
competitors
Lack benchmarks and
metrics
they don’t know how
they are doing
Source: CEB Research
80. Top 5 Search Engines April 2014
Search Engine Market Share
Google 67.6%
Microsoft 18.7%
Yahoo! 10.0%
Ask 2.4%
AOL 1.3%
Source: comScore.com April 2013
81.
82. SEO the Google Way
• Content is Key
– Be engaging
– Use important keywords
– Keep up-to-date
• Use Webmaster Tools
(www.google.com/webmasters)
– Find out how Google sees your site
– Sign up for alerts
– Tell Google about your site
• SEO is incremental – it takes time
• SEO is important but design for humans
Source: Google GYBO Training 9/2013
83. 5 things to do to improve your SEO
according to
#1 - Add a blog - Creating compelling and useful
content can help your website more than any other
factor.
Write easy-to-read text
• Spelling and grammer errors looks unprofesional.
• Format text in paragraphs with heading and subheadings.
Create content primarily for humans, not search engines
• Avoid inserting unnecessary keywords.
• Don’t hide text from humans but display it to search engines
Keyword research
• What words and phrases do people search for? Be sure to
include them when writing website copy. Use Google Trends,
AdWords, and Analytics to find keywords.
Source: Google GYBO Training 9/2013
That’s a joke
obsessive
people
84. 5 things to do to improve your SEO
according to
#2 – Write Unique Title Pages
Describes page to humans and search engines.
In search results title usually displays in the first line.
Words in title are automatically bolded if in search query.
Avoid lengthy titles – 70 character max
Don’t keyword stuff
Source: Google GYBO Training 9/2013
Bad
85. 5 things to do to improve your SEO
according to
#3 – Write Unique Page Descriptions
• The description meta tag is a web page summary.
• Search engines may use it as a "snippet” displayed beneath the
page title on a search results page.
• Words in snippet are bolded if they appear in the search query
Source: Google GYBO Training 9/2013
86. 5 things to do to improve your SEO
according to
#4 – Write Meaningful Anchor Text
• Anchor text is the clickable text that humans see in a link.
• Make it easy to navigate and understand pages.
• Avoid writing generic anchor text like "article” or "click here.”
• Avoid using off-topic anchor text.
• Use words or phrases, not sentences or paragraphs.
• Don’t stuff extra keywords into anchor text.
• Make it easy to distinguish links from regular text. Use the
underline.
Source: Google GYBO Training 9/2013
87. 5 things to do to improve your SEO
according to
#5 – Optimize Images
• Use the "alt" attribute.
• This shows descriptive text if image cannot be displayed.
• Avoid writing excessively long alt text.
• Avoid generic filenames like "image1.jpg.”
• Avoid extremely lengthy filenames.
• Don’t stuff keywords or sentences into alt text.
• Don’t use only image links for your site’s navigation.
• Consolidate images into a single website directory.
Source: Google GYBO Training 9/2013
90. Online Businesses = Exporters &
Primary Jobs for Your Community
• The website represents the opportunity to reach global markets if it
provides the right value to customers and a way for the local company to
serve global markets. This includes the combination of product,
commerce, delivery, and customer care.
• Businesses have traditionally started off with a local audience of
customers. Perhaps they are serving the customers of their neighborhood
or city. Or if they are a B2B business maybe they are selling to companies
in their region or state.
• If the company is going to have a big economic impact on your community
they have to sell outside of its borders. In economic terms, this is the
difference that makes the company one that creates primary jobs and
brings money into the community instead of recycling it within the
community or exporting money out of the community.
• These companies that export goods or services outside of your community
are the ones that create the greatest economic impact and which will
define your economic development future.
• How are you helping your local businesses go global?
91. How to enable it…
1. Provide business services and services to help them
grow. (Like Mark talked about).
2. Online name, presence, and marketing: Today’s global
business must have a web presence. And they increase
their reach by having a broad Internet discovery
marketing strategy through social media, etc. Yet the
majority of business don’t have a website at all. So one
of the important things you can do to help your
businesses start the process for global sales by
educating and facilitating a way to get them online with
their own domain, website, and marketing strategy.
3. Online infrastructure: They also need to have a way to
get their services to their customers outside of your
community. Online this means they need eCommerce
tools that accept payment in different currencies,
software to track these online purchases, and a logistics
method to deliver the products.
92. Going global is easier
than ever
• Even 10 years ago many of the requirements to have an business
that used the Internet to grow globally would have been
exceedingly challenging for many businesses. Today there are
multiple online payment platforms, some of which are so simple to
complete a transaction they can be completed on a smart phone.
And today global logistics can be as simple as dropping off your
product in a package to DHL, FedEx, UPS, or the US post office.
• In the past getting your product or service into a foreign market
required significant assistance from US Export Assistance Centers or
Offices of International Trade. Today all you may need is an eBay or
etsy account.
• Of course in some ways I’m oversimplifying global expansion, but in
other ways I’m not the one oversimplifying it – it’s the Internet
platforms that have simplified it so that your local businesses can
compete and win in a global economy.
94. Constant Education
• How to use Linkedin to get
more business.
• YouTube videos for the
business.
• How to create a website
(affiliate opportunity)
• How to advertise online
• How to accept online
payments (affiliate
opportunity)
96. “In the 1980s the barrier to
economic development was access
to capital. Today, it’s access to
information.”
Denise Fairchild
President/CEO
Community Development Technologies Center
& Special Advisor for South LA Investments to Mayor Antonio Villaraigosa’s Office
97. The way of the dinosaur
• “I don’t publicly give out
information about my
community because
businesses need to call me
so I can explain it to them.”
100. “Your community may be the best solution for a
business, but if your online presence can’t
prove it, you might as well be invisible.”
- Anatalio Ubalde
101.
102. National Survey of Economic Dev. Marketing Effectiveness
Marketing Strategy Rating Effective
Website 82%
Out-of-Town Meetings with Businesses 74%
Site Selection Consultants and Familiarization Tours 68%
Public Relations 65%
Special Events 60%
E-Mail 50%
Social Media 47%
Targeted Lead Development Databases 42%
Trade Shows and Conferences 42%
Slogans, Logo and Graphic Identity 41%
Online Videos (YouTube, etc.) 32%
Online Advertising 31%
Company Blog 21%
Brochures 21%
Direct Mail 19%
Print Advertising 17%
TV/Radio Advertising 11%
Videos (VHS, DVD, etc) 10%
Telemarketing 5%
Source: Economic Development Marketing. 2013. Ubalde & Simundza.
103. Most Valuable Website Features
Website Features
ED Rank
Important
Land/sites and buildings inventory 91%
Labor force (availability and wages) 91%
Demographic reports 90%
Infrastructure (utilities and transportation) 86%
Maps 85%
Major industries or business/industry clusters 83%
Staff directory and contact information 83%
Incentives 81%
Major employers 80%
GIS mapping tools for site selection analysis assistance 77%
Business assistance services/how to start a business 74%
Quality of life 73%
Employment training programs 70%
Testimonials and success stories 67%
Hyperlinks to other organizations 67%
News about community (past or present) 60%
Social media integration 60%
Comparisons to other areas 55%
Business list 53%
Formatting option for mobile devices/mobile apps 51%
Transactions 48%
Videos 33%
User-generated content 24%
Source: Economic
Development
Marketing. 2013.
Ubalde & Simundza.
141. What would an internet entrepreneur
do to reinvent and revitalize your
Chamber of Commerce?
• asdf
142. Chambers and the Never
Ending Tech Revolution
Anatalio Ubalde, CEO
GISplanning.com LBI.SizeUp.com
Mark Hayes, Nat’l Sales Exec.
Editor's Notes
What these economic developers don’t realize is that because they don’t give the information out, they aren’t going to get called at all.
Instead of adding value to companies these economic developers are hindering economic growth in their communities.
`Let me ask you a question: Raise your hand if you like people selling you things? OK, now how many of you like buying things you want? So do you see the difference? The way to succeed is to get people to buy your community – not because you want to sell it to them – but because they have sold themselves. Everyone is happy. But to do this you have to give them the tools to convince themselves.
Now, let’s look at how you use the most and best data to get businesses to convince themselves that they should invest in your community.
Websites were again rated the most effective marketing strategy in 2011, with 82% rating it as effective. followed by…
Less savvy Edpro though it was enough to provide property inventories, limited demographics, a list of major employers, and their stand-alone website would do the job. That’s is what Anatalio referred to as small data. But things have changed. Today’s successful EDOs practice big data.