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Social Media for Development, Part 1
The document outlines a two-day workshop on social media for development, detailing objectives such as understanding social media evolution, discussing its applications in development, and demonstrating its practical use. It provides an agenda that includes discussions on the impact of social media on governance and public communication, along with exercises for participants. Additionally, it explores the characteristics, definitions, and types of social media, emphasizing its role in facilitating community connections and changing public communications.
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Social Media for Development, Part 1
- 1. Social Media for Development Day1:August 7, 2013 National Computer Institute Ruben Canlas Jr Based on materials originally developed by Emmanuel Lallana, PhD for UN AP-CICT 1
- 2. Objectives After the 2-dayworkshop, participants will be able to: 1. Explain what social media are and how they evolved. 2. Discuss various existing and potential issues and applications of social media for promoting development 3. Demonstrate the actual use of social media using various tools to run and monitor campaigns. 4. Outline the principles for an effective agency policy and strategy towards the use of social media. 2
- 3. Day 1:Agenda • Introductionto Social Media • Social Media are Transforming Society • Social Media as a Development Tool • Group Homework 3
- 4. Day 2:Agenda • Presentationsof Group Work • Governance by Social Media • Public Communications through Social Media 4
- 5. Videos • Did youknow? 2012 • Disruptive Tech 5
- 6. When you wantto try a new movie or restaurant, who do you ask? 6
- 7. We tend totrust our social network more. (Even friends of friends.) The power of social networks: 7
- 8. 1. Introduction toSocial Media 8
- 9. New Pope:Then andNow 9
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- 14. Our young populationis suited for social media • 15-30 years old (Republic Act 8044) • 54% of voters (2010) • 80% of new voters in 2010 14
- 15. Wearables Gadget driven andmobile PC Laptop Phone Tablets 15
- 16. So what is(are) social media? 16
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- 18. Evolution Mass Media •Print •Radio •TV •Film New Media •Email •Web •Web2.0 (interactivity) •Podcasting Social Media •Social network sites •Mobile One to many Expensive (exclusive ownership) Targeted for mass consumption Few to few Cheaper, accessible: User Generated Democratizer Many to many Free & User Generated Socially mediated (your address book) 18
- 19. Social media defined “Groupof internet based applications... that allow the creation and exchange of user- generated content” -- Dr. Emmanuel Lallana 19
- 20. Social media defined “Groupof internet based applications... that allow the creation and exchange of user- generated content that leverage on social networks” -- Dr. Emmanuel Lallana & me :) 20
- 21. Social media defined “Groupof internet based applications... that allow the creation and exchange of user- generated content that leverage on social networks” -- Dr. Emmanuel Lallana & me :) 21
- 22. Traditional vs SocialMedia Traditional Social Print,TV, Radio, Movies • Social networking sites (Facebook) • Microblogs (Twitter) • Content communities & forums (YouTube, PinoyExchange) • Blogs • Podcasts • Wiki 22
- 23. -- Dr. EmmanuelLallana 23
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- 32. • No longerone-way, broadcast • Audience no longer passive • Facilitates, encourages contributions and reactions • Promotes exchange of information between you and audience, and among the audience Social media is changing public communications 32
- 33. • Thrives onconnections • Within its own Web vehicles • Through links to other sites, resources, people, and automatic feeds • Creates communities • Fellowship and relationship with others who share common attitudes, interests, and goals. Social media is changing public communications 33
- 34. While social mediacommunities are only virtual, with members seldom meeting each other in person, they are no less robust than the physical communities in which we live, and in many ways more robust from the simple fact that barriers are removed. Social media is changing public communications 34
- 35. Exercise: Internet Hunt Searchfor the following: 1. Definition of Digital divide 2. Use of social media for education 3. US assault on Bin Laden tweeted 4. Filipino community resources for expats 5. Famous PinoyYouTube personalities (except for Charice and Arnel Pineda) 6. Online resources for lessons on Filipino culture: games, language, etc 35