Social media presentation given in early October for Preschool California. Revised to include newest statistics. This presentation uses a slide and some data from a very useful and popular slideshow called "What the F*** is Social Media" which is available on SlideShare.

1. Preschool California in the Social Media Sandbox

2. “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” – Wikipedia Slide from “What is Social Media?” SlideShare

3. Why Should Preschool California Hop into the Social Media Sandbox?

4. Reason 1: Over 2/3 of the global Internet population is on a social network. Nielsen report, 2009 Image from Flickr User Starbuck77. Data from “What is Social Media?” SlideShare Presentation

5. Reason 2: According to a recent survey, 3 out of 4 non-profits have some kind of social media presence. NTEN, 2009 Survey Image from Flickr. Data from “What is Social Media?” SlideShare Presentation

6. Reason 3: Visiting a social networking site is now the 4th most popular online activity—ahead of checking personal email. – Nielsen report, 2009 Image from 25Mag.com. Data from “What is Social Media?” SlideShare Presentation

7. Reason 4: We can reach our audiences.From the grassroots… 42% Twitter users have children; of those, over 40% have children under 11 years old

8. … to our partners, allies and other ECE advocates.

9. “ If you’re not on a social networking site, you’re not on the Internet.– IAB Report on Social Media and AdvertisingApril 2008

10. What Can Social Media Give Us?

11. Access to grassroots audience Up-to-date news source Timely, immediate action Increased web traffic and e-list

12. Our Social Media Purpose

13. awarenessof ECE, Preschool California, and our relationship with other stakeholders participation in advocacy campaigns and information sharing ECE engagement in social media Increase

14. Our Social Media Strategy: (Hopefully!) A Focused, Thoughtful Effort

15. What Are We Doing with Our Social Networks? Youtube: video repository Facebook: Fan Page Flickr: Photo Repository Twitter account

16. YouTube

17. Flickr

18. Facebook

20. Twitter

24. Staying Organized

25. How Do We Measure Our Progress? Link tracking Facebook and Twitter statistics Twitter Growth 11/21: 465 followers 7/15 65 followers 03/25 790 followers 6/03 22 followers 01/10 598 followers 9/10: 181 followers Trial period Brittney tracks gub candidates Official debut

26. What’s on the Horizon Twitter gubernatorial debate Advocacy campaigns How can Preschool California work together to further this effort? Policy updates Field updates Giving our users “insider” information

27. Thank You! Questions? All unmarked images in this presentation are from Flickr.com