4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
Enabling Business with Social Media Tools at CiscoAyelet Baron
There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. It’s important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
You keep hearing about social media and how it's spreading like wildfire. But as a business
person with a crazy schedule - saddled with the added stress of rocky economic times and a
shrinking marketing budget - you need to know: Is there any real business value to social media,
or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it
effectively?
Fake it until you make it: The secret behind Trump's winOgilvy Consulting
Wait… What just happened? The Boost You Need to Kick-off 2017! This webinar is brought to you by Christopher Graves, Chairman of Ogilvy Public Relations Worldwide and Thomas Crampton, Global Managing Director of Social@Ogilvy. Our Ogilvy experts have prepared an exclusive webinar on the behavioral science lessons of Trump that all marketers and communicators need to know in a "post-truth" world. What you will learn: - Biases and quirks from brain and behavioral science that explain a lot of the news that hit us last year - The power of the illusory truth effect - When to use convert communicators Who is it for? Those working in PR, or interested in learning from cognitive and behavioural principles and their effect on the world as we know it today.
Enabling Business with Social Media Tools at CiscoAyelet Baron
There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. It’s important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
You keep hearing about social media and how it's spreading like wildfire. But as a business
person with a crazy schedule - saddled with the added stress of rocky economic times and a
shrinking marketing budget - you need to know: Is there any real business value to social media,
or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it
effectively?
Fake it until you make it: The secret behind Trump's winOgilvy Consulting
Wait… What just happened? The Boost You Need to Kick-off 2017! This webinar is brought to you by Christopher Graves, Chairman of Ogilvy Public Relations Worldwide and Thomas Crampton, Global Managing Director of Social@Ogilvy. Our Ogilvy experts have prepared an exclusive webinar on the behavioral science lessons of Trump that all marketers and communicators need to know in a "post-truth" world. What you will learn: - Biases and quirks from brain and behavioral science that explain a lot of the news that hit us last year - The power of the illusory truth effect - When to use convert communicators Who is it for? Those working in PR, or interested in learning from cognitive and behavioural principles and their effect on the world as we know it today.
Wikibrands' Sean Moffitt itemizes the 100 pt criteria of leading websites and profiles 50 great websites in a first of a series of Wikibrand resources.. Plus, a link to the 4th annual Buzz Report survey.
10 answers to questions about social media and young people that can change the way you design and build relationships with your most critical audience.
Exhibitor2011 S404 Leveraging Social Media to Drive Better Engagement & ResultsLumen Consulting
With social media transforming the way we network and communicate, how do you leverage it for your events? In this interactive workshop, you will learn how any size organization can use social media to build awareness, foster word of mouth, deepen attendee engagement, and extend the reach of your program.
Answer these 5 questions as related to social media:
1) What the heck is it?
2) Is it a fad?
3) Why are some afraid of it?
4) Why do we often get it wrong?
5) How do we do it right?
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
Corporate reputation social age by john bellJohn Bell
There are at least five meta-trends that affect how corporations manage their reputations today. More and more companies are getting smart about these
changes, investing in internal education and bringing in partners who are closer to the social media phenomenon to help them evolve not just their
communications or marketing but, often, some of their core business practices.
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
Handout for the session presented by Patrick J. Powers (@patrickjpowers) and Michael Stoner (@mstonerblog) presented at the Symposium for the Marketing of Higher Education in New Orleans, 13 November 2012.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results.
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
A presentation on developing effective websites and social media marketing strategy to the rural sector. Presented at the marketing to the rural sector conference, Auckland NZ in September 2010
Wikibrands' Sean Moffitt itemizes the 100 pt criteria of leading websites and profiles 50 great websites in a first of a series of Wikibrand resources.. Plus, a link to the 4th annual Buzz Report survey.
10 answers to questions about social media and young people that can change the way you design and build relationships with your most critical audience.
Exhibitor2011 S404 Leveraging Social Media to Drive Better Engagement & ResultsLumen Consulting
With social media transforming the way we network and communicate, how do you leverage it for your events? In this interactive workshop, you will learn how any size organization can use social media to build awareness, foster word of mouth, deepen attendee engagement, and extend the reach of your program.
Answer these 5 questions as related to social media:
1) What the heck is it?
2) Is it a fad?
3) Why are some afraid of it?
4) Why do we often get it wrong?
5) How do we do it right?
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
Corporate reputation social age by john bellJohn Bell
There are at least five meta-trends that affect how corporations manage their reputations today. More and more companies are getting smart about these
changes, investing in internal education and bringing in partners who are closer to the social media phenomenon to help them evolve not just their
communications or marketing but, often, some of their core business practices.
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
Handout for the session presented by Patrick J. Powers (@patrickjpowers) and Michael Stoner (@mstonerblog) presented at the Symposium for the Marketing of Higher Education in New Orleans, 13 November 2012.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results.
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
A presentation on developing effective websites and social media marketing strategy to the rural sector. Presented at the marketing to the rural sector conference, Auckland NZ in September 2010
This presentation is a part of the final product DVD “Presentation of folk costumes” made by students from Sredno Obshtoobrazovatelno Uchilishte "Vasil Levski", Haskovo, Bulgaria. Responsible of final product: 7th Primary School of Tripoli, Greece.
This presentation is a part of the final product DVD “Presentation of folk costumes” made by students from Escola Básica de Alvor, Portugal. Responsible of final product: 7th Primary School of Tripoli, Greece.
Directed Energy Weapons
===================
Directed energy weapons take many forms. From EMP (electromagnetic pulses) to HPM (high powered microwaves), several weaponized forms of Radio Frequency are being developed.
These .pdf’s from the US Navy Directed Energy Warfare Office (DEWO) show multiple applications for defensive / offensive Radio Frequency weaponry.
Many people have fallen behind the times in regards to understanding what capabilities are being developed, and what current next generation weapons are being deployed.
http://www.navsea.navy.mil/nswc/dahlgren/Leading%20Edge/Directed%20Energy/files/inc/1250074754.pdf
for many more visit :
hossamozein.blogspot.com/2011/08/laser-wepon.html
Our travel around the world in 5 continents
Cuisine is a characteristic style of cooking practices and traditions, often associated with a specific culture. Cuisines are often named after the geographic areas or regions from which they originate. A cuisine is primarily influenced by the ingredients that are available locally or through trade. Religious food laws, such as Islamic dietary laws and Jewish dietary laws, can also exercise a strong influence on cuisine. Regional food preparation traditions, customs and ingredients often combine to create dishes unique to a particular region.
50+ Strange Foods from Around the WorldCharlie Kelly
Bacon flavored mints. Rattlesnake in a can. Pancake drink.
Check out some of the most unusual, weird, and strange foods from around the world! 50+ Strange foods from around the world!
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
Talk given at TiE Bangalore, on subject of Social Media, on 1st July, 2010. Aimed at entrepreneurs and businesses, this talked about the relevance of Social Media for business, today!
A brief description of what social media marketing is all about and how companies can take advantage of social media marketing to engage their customers.
Setting the scene for why social media and permission marketing need to be part of your web strategy. Uses Shift Happens, Universal McCann survey, IAB Report on
User Generated Content, Social Media, and Advertising, Nielsen “Trust in Advertising” report, Seth Godin Meatball Sundae and The Cluetrain Manifesto
La sociedad esta inmersa en un cumulo de informaciones, decidir como evoluciona la tecnología y como nuestro ser se ve involucrado a pasos gigantescos y sin limite de tiempo.. es una decisión al cambio.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
This presentation will give a brief overview of social and digital media and how it has become a major part of our lives, businesses and ecosystem.
It is important to understand how it affects our daily lives, and also how media and the way we communicate has changed (and still is changing) drastically.
Similar to Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World (20)
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
1. 4 th Annual Corporate Communications Forum Bombay 14-15 May’09 Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World Presented by: Shael Sharma
4. Examining how quick globalisation of traditional media has changed internationally how to control messages in a world where they are not just in the hands of the journalist
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6. Exploring how to target new and emerging channels in practice to ensure you are capitalising on changing global media consumption trends and protecting your reputation from all sides
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8. Maximising coverage across traditional and new media platforms to achieve cut through and creative communication Thinking Social Media!
15. “ Roughly five years after the burst of the Internet bubble, developers and investors are regaining trust in the World Wide Web. But not in the web as we know it. This time it’s about conversation, cooperation, and empowerment of the masses. This time it is bottom-up, instead of top-down. People are taking back the web that companies have been trying to commercialize for the past 10 years, without much success. This time, the web is going social. Within the Internet community, this new, grown up version of the web is called Web 2.0.” Paul Beelen, Author - Advertising 2.0
16. Social Media put Consumers in Control of the conversation Every consumer is…
31. Why is Social Media important? Source : Juxt 2007 Networking and Entertainment activities are the biggest gainers in popularity: Among the 10 most popular online activities of regular internet users, five are communication and networking activities : emailing, instant messaging, chatting, e-greetings and dating/friendship . Top 10 Sites - India Source : Alexa 1. Yahoo 2. Google India 3. Orkut 4. Google 5. Rediff 6. Youtube 7. Windows Live 8. Blogger 9. Rapidshare 10. Wikipedia
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40. Growing Noise – Are You Listening? Source: State of the Blogosphere 2008 , Technorati, August 2008
41. What is PR2.0 and who are the “New Influencers”? Others tell and spread your story. Leverage opportunities : think like a publisher! Source: David Meerman Scott – The New Rules of Marketing & PR
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43. What is PR2.0 and who are the “New Influencers”? Which of the following online tools has your organization used in at least one campaign? Source: New Media, New Influencers and Implications for Public Relations - A Research Study by the SOCIETY FOR NEW COMMUNICATIONS RESEARCH
44. What is PR2.0 and who are the “New Influencers”? Which metrics do you consider to be the most important when measuring the effectiveness of your overall efforts in communicating with the “new influencers?” Source: New Media, New Influencers and Implications for Public Relations - A Research Study by the SOCIETY FOR NEW COMMUNICATIONS RESEARCH Enhancement of relationships with key audiences Enhancement of reputation
45. India Online 2009 Understanding Online Indians and their Net Usage Behavior and Preferences
53. Household Assets % Internet Users Owning Color TV 78% Mobile Phone 72% Bank Account 68% Computer/Laptop 71% Fridge 53% Life Insurance 46% 2-Wheeler 51% Credit Card 25% Air Conditioner 13% 4-Wheeler 10% Invested in Shares 14%
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56. Google continues to be the most used website of all! Website % Use it the Most Change from 2008 Google 35% +7% Yahoo 25% -3% Gmail 11% +3% Orkut 7% -1% Rediff 4% -5% Indiatimes 1% -0.1% Moneycontrol 0.7% -0.1% Hotmail 0.6% -0.4% Youtube 0.5% +0.3% Sify 0.5% -0.2%
57. Most Used Website for Specific Activities Vertical Top Website % Use Most Vertical Top Website % Use Most Emailing Yahoo / Gmail 45% / 44% Matrimony Bharatmatrimony 37% Instant Messaging Yahoo 38% Friendship/Dating Orkut 38% Job Search Naukri 44% Share Pictures Orkut 26% Online News Yahoo 21% Social Networking Orkut 53% Info Search – English Google 76% Professional Networking Orkut / Linkedin 24% / 24% Info Search – Local language Google 34% Video Sharing Youtube 32% Online Travel Buy IRCTC 43% Non-cricket Sports Espnstar 19% Games Zapak 41% Cricket content Cricinfo 27% Online Buying (Non-Travel) Ebay 25% Cinema content Youtube / Yahoo 18% / 17% Real Estate Makaan 23% Listen/stream Music Raaga 16% Business & Financial News Moneycontrol 22% Financial Info & Quotes Moneycontrol 24% Online Share Trading ICICIdirect 28% Buy/Rent Movie CD Rediff 27% PC to PC Net Telephony Yahoo 29% Mobile content Yahoo 18% PC to Telephone Net Telephony Yahoo / Skype 28% / 26% Cinema Tickets Google 19% PC to Mobile Messaging (sms) 160by2 21% Astrology Astrology 25% Net banking ICICI Bank 31% Download Movies Torrentz 35%
58. The Juggling Act! Internet Print Mobile Television 467 mn 380 mn 170 mn 47 mn JuxtConsult IRS TRAI IRS Sources
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61. Balancing the Negative User Generated Content Negative Word of Mouth can be tackled only by Positive Word of Mouth What to do.. If it’s True If it’s not TRUE Let’s Face it! Connect with Blog Owner Participate & be Honest Clarify your stand Issue Statement once addressed Seed the right info on other forums
73. From Monitoring to Measuring: Changing Rules THEN : Media Monitoring NOW : Media Measurement Tactical Strategic Reactive Pro-active Counting clips Benchmarking messages, competitors Clip Books Media Analyses & KPIs Handful of Key Titles and Journalists A World of Sites, Titles, Blogs, Videos Managing Outputs Managing Outcomes Quantitative Quantitative and Qualitative Dependent on Human Analysis Software-Driven Human Analysis Disconnected from Company’s Objectives Pinned to PR Success Measurement
74. Measure What Parameters? Mentions on the front/ premium pages Company logo/ photograph, etc. Audience focus Break up by source Origin Overall SOV Article count by issues Top spokespeople Article focus Coverage volume trend Article type Region / city wise break up Key message delivery Break up by publication type Prominence Top journalists Tonality Visibility Qualitative parameters Quantitative parameters