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Inspired by creativity, driven by curiosity and focused on empowering organizations to build more meaningful relationships with their target audience. I have first-hand experience in developing digital engagement & social media strategies, campaigns and content and have successfully established the social media presence for various government and non-government organizations in the UAE, developed them into some of the most engaged and fastest growing channels in the region where I used to drive both strategic and day-to-day aspects of their social media presence. Currently heading social media at Expo 2020 Dubai and driving visitor acquisition through Digital and Social Media