Snapchat has become one of the most popular social media apps since its creation in 2011. Users can send photos, videos, and messages to friends and share publicly on their stories. This high level of engagement has made Snapchat very profitable for advertising. Advertisers utilize sponsored lenses, geofilters, and ads within the discover section and live stories to reach Snapchat's large audience. These forms of immersive advertising have proven highly effective at driving brand awareness and sales.

1. How Snapchat is Taking
Over the World
By: Jamie MacKenzie

2. Since Snapchat was
created in 2011, it has
quickly become one of
the most popular, and
profitable social media
apps. (1)
Photo by: Gary Vaynerchuk

3. Snap users can
send pictures and
videos (called
snaps) with filters,
effects, captions,
and drawings either
individually to their
friends, or publicly
on their snap story. Photo by: Jonathan Velasquez

4. You can also private message, video chat, and call on the
app. This has caused many users to not have to leave the
app to use other mobile device features. (3)
Picture by: Rodion Kutsaev

5. 1. Freedom of expression
2. Having personal
moments with your
friends, despite not
being with them
3. The ephemerality of its
core (1)
Photo by: Daria Neprikhiana
3 Reasons for
Popularity:

6. People love Snapchat because the "Ephemerality
plays a key role in this by preventing the
accumulation of meaningless and potentially
embarrassing content.” (7)
Photo by: Mayur Gala

7. Photo by: Freestocks.org

8. Photo by: Rami Al-Zayat

9. Photo by: Oliur Rahman

10. Photo by: Ferdinand Stohr

11. Photo by: Luke Cheeser

12. Lenses are filters you apply on your
pictures in Snapchat that alter or
overlay your face. Built in a
distribution mechanism: all your
snap contacts receive the ad quickly
and easily. (2)
“Gives 10 seconds of
playful brand
interaction per user.”
(2)
Photo by: Aaron Burden
1. Sponsored Lenses

13. Geofilters are overlays on
your photos that add a
badge or graphic to
indicate the location
where the picture was
taken. Companies would
pay large amounts of
money to get their
geofilters spread across
the entire country, but
since sponsored lenses
came along geofilters are
becoming less popular
and mostly used to
promote local events. You
can pay to have you own
2. GeofiltersPhoto by: Delmondo

14. Discover is a combination of
news, food porn, user
created stories and many
other things that are very
easy to flip through when
bored. Paid ads show up in
between stories. Snapchat
made the cost very cheap to
post your ad since they have
so many viewers. Live
stories are also includedPhoto by: Oliver Thomas

15. Snapchat just introduced 10
second advertisements s in
between stories. They’re not
invasive, unlike YouTube’s non
skippable advertisements. You can
easily skip these ads with a tap of
your finger. (2)
Photo by: Ana Martin

16. Photo by: Brand and Mortar

17. “92% of
Snapchat
campaigns
drove a positive
lift in in-store
sales of the
advertised
brand.”(2)
Photo by: Jimi Filopovski

18. Media symbiosis:
Individuals need
media for news/
information/
entertainment/
diversion… media
industries need
audiences they can
sell products to,
and/or deliver to
advertisers. (5)
Photo by: Timon Studler

20. Photo by: Lauren Mancke

21. Works Cited
1. Steele, Arthur. "Why Snapchat Will Take Over the World." Nasdaq. N.p., n.d. Web. <http://www.nasdaq.com/article/why-snapchat-
will-take-over-the-world-cm631271>.
2. Ciampa, Joey. "Snapvertising: How Snapchat Is Taking Over Social Media Marketing." Brllnt. N.p., n.d. Web.
<https://medium.com/@beBrllnt/snapvertising-how-snapchat-is-taking-over-social-media-marketing-7e3698004fb0#.w5ped5ck9>.
3. "Snapchat is Taking Over the World of Social Media." LoBo & Petrocine. N.p., 30 Mar. 2016. Web. 05 Mar. 2017.
4. Krashinsky, Susan. "Attention Spans in a Digital World." Globe and Mail. N.p., n.d. Web. <1.
http://go.galegroup.com/ps/i.do?p=CPI&sw=w&u=queensulaw&v=2.1&id=GALE%7CA412984387&it=r&asid=dafa6b11463bed4f
d55f288c92d25c0c>.
5. Matrix, Sydneyeve. "Module 1: Lecture 1." Lecture.
6. Matrix, Sydneyeve. “Module 2: Lecture 1.” Lecture.
7. Heath, Alex. "College students explain why they love Snapchat so much." Business Insider. Business Insider, 18 Mar. 2016. Web. 05
Mar. 2017.

22. Pictures Used
Gary Vaynerchuk: https://www.garyvaynerchuk.com/the-snap-generation-a-guide-to-snapchats-history/
Jonathan Velasquez: https://unsplash.com/photos/4mta-DkJUAg
Rodion Kutsaev: https://unsplash.com/photos/0VGG7cqTwCo
Daria Nepriakhina: https://unsplash.com/photos/_XR5rkprHQU
Mayur Gala: https://unsplash.com/photos/2PODhmrvLik
Freestocks.org: https://unsplash.com/photos/HAIPJ8PyeL8
Remi Al-zayat: https://unsplash.com/photos/w33-zg-dNL4
Oliur Rahman: https://unsplash.com/photos/_8S9nEmCZK0
Ferdinand Stohr: https://unsplash.com/photos/MfdrElFEqiw
Luke Chesser: https://unsplash.com/photos/KR2mdHJ5qMg
Aaron Burden: https://unsplash.com/photos/BBgej6AqjRA
Delmondo.co: http://delmondo.co/wp-content/uploads/2016/09/BN-OP119_snapch_P_20160621210840.jpg
Zolenda.com: http://zolenda.com/wp-content/uploads/2016/03/Harlem-Snapchat-Geofilter-616x1024.jpg
Oliver Thomas: https://unsplash.com/photos/4QBofR-Z3BQ
Tech Crunch: https://tctechcrunch2011.files.wordpress.com/2015/01/snapchat-discover.png?w=738
Ana Martin: https://unsplash.com/photos/vdyeDY-_ufw
Brand and Mortar: http://www.brandandmortar.com/wp-content/uploads/2016/01/snapchat-mcdonalds-geo-filters-top.jpg
Jimi Filopovski: https://unsplash.com/photos/8koEuSiR1zM
Timon Studler: https://unsplash.com/photos/PXeN-BHbCYg
Lauren Mancke: https://unsplash.com/photos/qc3sE5lGLbA