This document discusses the importance of social media for businesses and provides reasons why owners should utilize social media platforms like LinkedIn, Facebook, and Twitter to connect with customers, learn about trends, and promote their brand. It argues that with social media, businesses can publish content for a global audience for free and gain new customers through online conversations and relationships rather than just traditional marketing. The document concludes by offering tips on how businesses can develop an initial social media strategy and start engaging on platforms.
The impact of social media on purchase behaviourRalph Risk
The document discusses research from the Global Web Index on the impact of social media on consumer behavior and purchase decisions. Some key findings include:
- Social media usage is highest in BRIC countries and Germany/UK are most purchase-oriented online
- Motivations for social media usage vary significantly by country and include staying connected with friends/news, entertainment, research
- People's online social connections influence their brand opinions and purchase decisions
- Consumers extensively research products online prior to purchases, with search engines an important information source
New media refers to any media that is digitally delivered, including websites, emails, smartphones, and social media. It is interactive and allows people to express themselves online. While new media enables connection and sharing, it can also negatively impact relationships if overused and make it difficult to disconnect from technology. Websites are collections of web pages on a common domain that provide information on a particular topic, while blogs are informal websites that allow users to share opinions and stories on various topics like personal life, business, or specific interests. Both new media forms have become mainstream sources of news and commentary.
This document discusses how social media can help businesses and provides statistics on social media usage. It notes that social media allows for conversations at scale and has enabled new platforms like Facebook and Twitter to gain 50 million users much faster than previous technologies. The document argues that businesses should engage in social media rather than just advertising, as people trust recommendations from friends over ads. It promotes the services of SocialCreeper for developing social media strategies and connecting businesses to relevant networks.
Social media has become an important new marketing tool that differs from traditional methods. It allows for multiple messages targeted at engaged individuals that can be shared with others. Examples of how social media is being used for impact include building communities, reaching new people, driving traffic, listening to customers, and engaging in real-time communications. As social media usage increases, it provides new opportunities for organizations to connect with current and potential audiences.
Social media are computer-mediated tools that allow people and organizations to create, share and exchange information in virtual communities and networks. Project-based learning using social media provides skills like collaboration, communication, and problem-solving, which are necessary for real-world problem solving. The most popular social media sites are Facebook with over 1.65 billion users, WhatsApp with over 1 billion users, and Facebook Messenger with 900 million users. Social media is increasingly being used for political news and involvement, allowing information to spread quickly among networks for better or worse.
Success in Social Media - Bath Event Nov09Julie Hawker
The document discusses using social media for success in nonprofit organizations. It provides an overview of various social media platforms like blogs, forums, social networks, Twitter, photo and video sharing, and podcasting. It emphasizes that social media allows organizations to engage stakeholders, promote causes, and raise awareness more widely. The document also offers advice on developing strategies, getting help with social media, and which tools may be best for different organizations.
The document summarizes key points from a presentation on social media for marketers. It discusses how social media is messy with new technologies and user behaviors emerging constantly. It is also growing very quickly, with major platforms like Facebook and YouTube gaining millions of new users every year. Finally, social media is game-changing as it allows new forms of engagement between brands and consumers through user-generated content and applications.
This document discusses the importance of social media for businesses and provides reasons why owners should utilize social media platforms like LinkedIn, Facebook, and Twitter to connect with customers, learn about trends, and promote their brand. It argues that with social media, businesses can publish content for a global audience for free and gain new customers through online conversations and relationships rather than just traditional marketing. The document concludes by offering tips on how businesses can develop an initial social media strategy and start engaging on platforms.
The impact of social media on purchase behaviourRalph Risk
The document discusses research from the Global Web Index on the impact of social media on consumer behavior and purchase decisions. Some key findings include:
- Social media usage is highest in BRIC countries and Germany/UK are most purchase-oriented online
- Motivations for social media usage vary significantly by country and include staying connected with friends/news, entertainment, research
- People's online social connections influence their brand opinions and purchase decisions
- Consumers extensively research products online prior to purchases, with search engines an important information source
New media refers to any media that is digitally delivered, including websites, emails, smartphones, and social media. It is interactive and allows people to express themselves online. While new media enables connection and sharing, it can also negatively impact relationships if overused and make it difficult to disconnect from technology. Websites are collections of web pages on a common domain that provide information on a particular topic, while blogs are informal websites that allow users to share opinions and stories on various topics like personal life, business, or specific interests. Both new media forms have become mainstream sources of news and commentary.
This document discusses how social media can help businesses and provides statistics on social media usage. It notes that social media allows for conversations at scale and has enabled new platforms like Facebook and Twitter to gain 50 million users much faster than previous technologies. The document argues that businesses should engage in social media rather than just advertising, as people trust recommendations from friends over ads. It promotes the services of SocialCreeper for developing social media strategies and connecting businesses to relevant networks.
Social media has become an important new marketing tool that differs from traditional methods. It allows for multiple messages targeted at engaged individuals that can be shared with others. Examples of how social media is being used for impact include building communities, reaching new people, driving traffic, listening to customers, and engaging in real-time communications. As social media usage increases, it provides new opportunities for organizations to connect with current and potential audiences.
Social media are computer-mediated tools that allow people and organizations to create, share and exchange information in virtual communities and networks. Project-based learning using social media provides skills like collaboration, communication, and problem-solving, which are necessary for real-world problem solving. The most popular social media sites are Facebook with over 1.65 billion users, WhatsApp with over 1 billion users, and Facebook Messenger with 900 million users. Social media is increasingly being used for political news and involvement, allowing information to spread quickly among networks for better or worse.
Success in Social Media - Bath Event Nov09Julie Hawker
The document discusses using social media for success in nonprofit organizations. It provides an overview of various social media platforms like blogs, forums, social networks, Twitter, photo and video sharing, and podcasting. It emphasizes that social media allows organizations to engage stakeholders, promote causes, and raise awareness more widely. The document also offers advice on developing strategies, getting help with social media, and which tools may be best for different organizations.
The document summarizes key points from a presentation on social media for marketers. It discusses how social media is messy with new technologies and user behaviors emerging constantly. It is also growing very quickly, with major platforms like Facebook and YouTube gaining millions of new users every year. Finally, social media is game-changing as it allows new forms of engagement between brands and consumers through user-generated content and applications.
Social media promotes participation, openness, conversation and community through various online platforms. It allows people to stay connected and share ideas in different forms such as social networking sites, blogs, podcasts, forums, virtual worlds, wikis, and instant messaging. Social networking, which uses personal profiles to connect with friends, is currently the most popular form of social media.
Social media refers to Internet-based tools that allow people to share and discuss information, including technologies that integrate social interaction, words, pictures, videos and audio (1). Social media derives from traditional media like newspapers, TV and radio, and takes the form of blogs, wikis, social networks, forums and podcasts (2). Social media is characterized by participation, openness, conversation, community and connectedness (3).
This is a Social Media presentation I gave to coworkers at the Arkansas Educational Television Network (AETN). It was heavily borrowed from a presentation by Marta Kagan.
The document summarizes a presentation about using new media such as blogs, wikis, social networks, podcasts, RSS feeds, and text messaging in HIV prevention programs. It discusses what these tools are, who is using them, and provides examples of how organizations like AIDS.gov and the CDC are leveraging new media. The presentation encourages attendees to experiment with these new media channels to engage clients and distribute health information more effectively.
This is a slide show presentation I created in order to get my hypothetical organization onboard with using social media as a means for serving both customers, and investors.
The document discusses social media, defining it as an internet-based tool for sharing and discussing information among people. It outlines several types of social media including blogs, microblogs, social networking sites, forums, online video, and social news/bookmarking sites. Statistics are provided on usage of blogs, Facebook, YouTube, and other social platforms. The document concludes by mentioning a tension between privacy and authenticity on social media.
The document discusses social media in business and provides tips for using social media effectively. It defines key terms like Web 2.0, social media, user-generated content, and social bookmarking. It also outlines trends in social media use and consumer trust, and provides best practices for social media strategies including using the POST method, optimizing content, increasing linkability, rewarding inbound links, and making tagging and bookmarking easy.
The document summarizes the results of a survey about social media use. It found that most participants were younger than 29, with the average time spent on social media correlated to age. The most commonly used social media apps were Facebook, Instagram, Snapchat and TikTok. Respondents reported using social media primarily to stay connected with friends and family. Most felt social media influences their daily lives and were aware of potential dangers like cyberbullying.
This document provides information about various social media platforms. It discusses definitions of social media and media platforms like blogs, Facebook, Twitter, and YouTube. It provides statistics and tips on how to use each platform, including suggesting posting frequencies and types of content to share. The key platforms covered are blogs, Facebook, Twitter, and YouTube.
This document provides an overview of social media, including its history beginning in the late 1970s, how it has impacted business by allowing consumers to share information and recommendations, and the current social media landscape. It discusses the benefits of social media such as new ways to interact with customers and how the future of social media offers exciting opportunities for businesses to engage with customers through social customer service. The document also references several sources to support the overview of social media.
The document discusses how social media tools like Facebook, LinkedIn, Twitter, MySpace and blogging can be used to build a business. It provides key statistics about the size and demographics of major social networks and explains how businesses can connect with customers through a social media presence. The company Tin Cans Unlimited is also introduced as offering experience using social media for marketing in the digital age.
Digital public relations serves the same function as traditional PR but is more powerful, faster, wider, cheaper, and interactive. It has become essential due to the explosion of internet usage and social media, where anyone can participate and share information globally virtually for free. An effective digital PR strategy utilizes tools like RSS feeds, online communities, social media, viral marketing, blogs, forums, and websites to build relationships and engage with all stakeholders in a company's ecosystem.
AAB Interactive Essentials: Social MediaSean Oakley
Social media refers to internet and mobile-based tools that allow people to share and discuss information. It includes activities that integrate technology, communications, and social interaction through words, pictures, videos and audio. Social media marketing involves building ways for fans and customers to promote a brand through multiple online social media venues. Effective social media use requires listening to what people say online, engaging in conversations, and tracking results through analytics to understand the impact.
Social media allows users to share information, create content, and have conversations through various platforms like blogs, social networking sites, and photo and video sharing sites. Some key features of social media include user-generated content, user profiles, and connecting to other individuals' profiles to develop social networks. While social media enables better communication through connecting with others anywhere at any time, it can also be distracting and lead to issues like cyberbullying if misused. Education systems should teach students how to safely and responsibly use social media.
In this presentation, Susan Schoenian, University of Maryland Extension Sheep & Goat Specialist, shares her experiences using various social media tools.
Social media provides new opportunities for businesses to connect with customers and promote their brands. It allows for two-way dialogue rather than traditional one-way advertising. While traditional ads have low returns, social media when used effectively can increase sales and brand awareness. Popular social media platforms include blogs, social networks like Facebook and LinkedIn, micro-blogging on Twitter, and video sharing on YouTube. Businesses are using these tools to communicate with customers, create communities, share content, and monitor buzz about their brands. Regular posting and engagement are keys to success across various social media channels.
Social media refers to online platforms that allow users to connect, communicate, and share content and information. Popular social media sites include Facebook, Twitter, LinkedIn, YouTube, and Instagram. These platforms enable people to share updates, photos, videos, and other content quickly with large networks. While social media has connected people on a global scale, it also has some drawbacks like psychological addiction, reduced attention spans, and lack of privacy controls. Overall, social media has changed how people interact and access news/information worldwide.
This document provides an overview of social media and its uses for marketing and business. It discusses popular social media tools like Facebook, Twitter, blogs, podcasts and videos and how they can be used to engage customers, build communities, and gain a competitive advantage. It emphasizes that social media is about building relationships and relevance over time, not just tactics, and recommends developing a strategy to measure success based on goals like sales, engagement, retention or influence. It also cautions that social media requires a long-term time commitment to see benefits and balancing participation with other work.
A century from now historians may look back on the beginning of the era of ubiquitous computing and note how human behavior fundamentally changed, when access to information and communication became instantaneous for nearly every person across the world.
White paper on social media by suraj gopanSuraj Gopan
This document contains personal information about Suraj Gopan and introduces a white paper he has authored on social media in South Asian countries. The white paper examines how social media has grown and impacted these countries. It defines social media, discusses how it has impacted Suraj personally and professionally, analyzes the strata of social media in India and how it has impacted various areas in India including politics, business, and consumerism. Examples are provided of successful social media campaigns in India. In closing, the document aims to add value by sharing Suraj's perspectives on social media.
Social media promotes participation, openness, conversation and community through various online platforms. It allows people to stay connected and share ideas in different forms such as social networking sites, blogs, podcasts, forums, virtual worlds, wikis, and instant messaging. Social networking, which uses personal profiles to connect with friends, is currently the most popular form of social media.
Social media refers to Internet-based tools that allow people to share and discuss information, including technologies that integrate social interaction, words, pictures, videos and audio (1). Social media derives from traditional media like newspapers, TV and radio, and takes the form of blogs, wikis, social networks, forums and podcasts (2). Social media is characterized by participation, openness, conversation, community and connectedness (3).
This is a Social Media presentation I gave to coworkers at the Arkansas Educational Television Network (AETN). It was heavily borrowed from a presentation by Marta Kagan.
The document summarizes a presentation about using new media such as blogs, wikis, social networks, podcasts, RSS feeds, and text messaging in HIV prevention programs. It discusses what these tools are, who is using them, and provides examples of how organizations like AIDS.gov and the CDC are leveraging new media. The presentation encourages attendees to experiment with these new media channels to engage clients and distribute health information more effectively.
This is a slide show presentation I created in order to get my hypothetical organization onboard with using social media as a means for serving both customers, and investors.
The document discusses social media, defining it as an internet-based tool for sharing and discussing information among people. It outlines several types of social media including blogs, microblogs, social networking sites, forums, online video, and social news/bookmarking sites. Statistics are provided on usage of blogs, Facebook, YouTube, and other social platforms. The document concludes by mentioning a tension between privacy and authenticity on social media.
The document discusses social media in business and provides tips for using social media effectively. It defines key terms like Web 2.0, social media, user-generated content, and social bookmarking. It also outlines trends in social media use and consumer trust, and provides best practices for social media strategies including using the POST method, optimizing content, increasing linkability, rewarding inbound links, and making tagging and bookmarking easy.
The document summarizes the results of a survey about social media use. It found that most participants were younger than 29, with the average time spent on social media correlated to age. The most commonly used social media apps were Facebook, Instagram, Snapchat and TikTok. Respondents reported using social media primarily to stay connected with friends and family. Most felt social media influences their daily lives and were aware of potential dangers like cyberbullying.
This document provides information about various social media platforms. It discusses definitions of social media and media platforms like blogs, Facebook, Twitter, and YouTube. It provides statistics and tips on how to use each platform, including suggesting posting frequencies and types of content to share. The key platforms covered are blogs, Facebook, Twitter, and YouTube.
This document provides an overview of social media, including its history beginning in the late 1970s, how it has impacted business by allowing consumers to share information and recommendations, and the current social media landscape. It discusses the benefits of social media such as new ways to interact with customers and how the future of social media offers exciting opportunities for businesses to engage with customers through social customer service. The document also references several sources to support the overview of social media.
The document discusses how social media tools like Facebook, LinkedIn, Twitter, MySpace and blogging can be used to build a business. It provides key statistics about the size and demographics of major social networks and explains how businesses can connect with customers through a social media presence. The company Tin Cans Unlimited is also introduced as offering experience using social media for marketing in the digital age.
Digital public relations serves the same function as traditional PR but is more powerful, faster, wider, cheaper, and interactive. It has become essential due to the explosion of internet usage and social media, where anyone can participate and share information globally virtually for free. An effective digital PR strategy utilizes tools like RSS feeds, online communities, social media, viral marketing, blogs, forums, and websites to build relationships and engage with all stakeholders in a company's ecosystem.
AAB Interactive Essentials: Social MediaSean Oakley
Social media refers to internet and mobile-based tools that allow people to share and discuss information. It includes activities that integrate technology, communications, and social interaction through words, pictures, videos and audio. Social media marketing involves building ways for fans and customers to promote a brand through multiple online social media venues. Effective social media use requires listening to what people say online, engaging in conversations, and tracking results through analytics to understand the impact.
Social media allows users to share information, create content, and have conversations through various platforms like blogs, social networking sites, and photo and video sharing sites. Some key features of social media include user-generated content, user profiles, and connecting to other individuals' profiles to develop social networks. While social media enables better communication through connecting with others anywhere at any time, it can also be distracting and lead to issues like cyberbullying if misused. Education systems should teach students how to safely and responsibly use social media.
In this presentation, Susan Schoenian, University of Maryland Extension Sheep & Goat Specialist, shares her experiences using various social media tools.
Social media provides new opportunities for businesses to connect with customers and promote their brands. It allows for two-way dialogue rather than traditional one-way advertising. While traditional ads have low returns, social media when used effectively can increase sales and brand awareness. Popular social media platforms include blogs, social networks like Facebook and LinkedIn, micro-blogging on Twitter, and video sharing on YouTube. Businesses are using these tools to communicate with customers, create communities, share content, and monitor buzz about their brands. Regular posting and engagement are keys to success across various social media channels.
Social media refers to online platforms that allow users to connect, communicate, and share content and information. Popular social media sites include Facebook, Twitter, LinkedIn, YouTube, and Instagram. These platforms enable people to share updates, photos, videos, and other content quickly with large networks. While social media has connected people on a global scale, it also has some drawbacks like psychological addiction, reduced attention spans, and lack of privacy controls. Overall, social media has changed how people interact and access news/information worldwide.
This document provides an overview of social media and its uses for marketing and business. It discusses popular social media tools like Facebook, Twitter, blogs, podcasts and videos and how they can be used to engage customers, build communities, and gain a competitive advantage. It emphasizes that social media is about building relationships and relevance over time, not just tactics, and recommends developing a strategy to measure success based on goals like sales, engagement, retention or influence. It also cautions that social media requires a long-term time commitment to see benefits and balancing participation with other work.
A century from now historians may look back on the beginning of the era of ubiquitous computing and note how human behavior fundamentally changed, when access to information and communication became instantaneous for nearly every person across the world.
White paper on social media by suraj gopanSuraj Gopan
This document contains personal information about Suraj Gopan and introduces a white paper he has authored on social media in South Asian countries. The white paper examines how social media has grown and impacted these countries. It defines social media, discusses how it has impacted Suraj personally and professionally, analyzes the strata of social media in India and how it has impacted various areas in India including politics, business, and consumerism. Examples are provided of successful social media campaigns in India. In closing, the document aims to add value by sharing Suraj's perspectives on social media.
Social media Marketing Presentation by vaibhavjainVaibhav Jain
This is a Social media Presentation made by me a few months ago with a few Basics inside the PPT. Hope it Helps you to Grow your business. the Images used here are From Search Engine's and i hereby do not Claim to be the owner of the same. This PPT is in the interest of People and the content is wholly Written by me(@followvaibhav).
Effective Uses of Social Media in BusinessCody Box
This document discusses the effective use of social media in business. It begins with background on the origins and growth of social media from the late 1990s to present day. It then explains different types of social media platforms like social networks, content communities, blogs, and podcasts. The document outlines the stages of using social media in business from beginning stages of determining the target market and setting up pages/accounts, to intermediate stages of promoting the business and generating attention, to final stages of engaging customers and creating compelling content. The goal of using social media effectively in business is to connect with over a billion online users to promote the brand, improve customer service, and share information to potentially increase revenue.
The document summarizes key findings from Wave 6 of a social media tracking study conducted across 62 countries. Some of the main points include:
- Social media has evolved significantly since the first wave in 2006, moving from text-based to fully audio/visual and democratizing influence.
- Understanding which social experiences meet consumer needs and a brand's marketing objectives is key to unlocking value from social media. Different experiences drive different objectives.
- Responding to customer issues on social media is one of the most powerful experiences a brand can offer, and social CRM should be a fundamental part of any brand's strategy.
- The right social experience needs to be matched to the right device, as tablets
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
You keep hearing about social media and how it's spreading like wildfire. But as a business
person with a crazy schedule - saddled with the added stress of rocky economic times and a
shrinking marketing budget - you need to know: Is there any real business value to social media,
or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it
effectively?
Social media is online content created by people using technologies that allow information to be shared widely. It has transformed how people access news and information by enabling many-to-many conversations rather than one-way broadcasts. Businesses now monitor social media to understand customer opinions, identify trends, and engage with consumers. Failure to monitor social media can damage brands if problems or security issues are exposed without a quick response.
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
Webinar: Building a Case for Social MediaHHS Digital
The document discusses social media and its importance for organizations. It defines social media as the use of web and mobile technologies to facilitate online conversations and interactions. Social media allows organizations to establish their brand, learn from others, share information interactively, and build relationships. The document provides tips for organizations on understanding audiences, gaining leadership support, choosing tools, and managing social media efforts. It emphasizes that social media is about facilitating conversations and discusses NCI's use of blogs, social networks and its own internal social network sites.
Why do you need a winning social media strategy?Techugo
A social media strategy is a plan for using social media platforms to achieve specific marketing and communication goals. It involves identifying the target audience, determining the key messages to be conveyed, and selecting the appropriate social media channels to reach the audience. A well-crafted social media strategy should take into account the unique features and algorithms of each social media platform, as well as the specific needs and interests of the target audience. A successful social media strategy requires consistent posting, engagement with followers, and the use of compelling content and visuals to attract and retain an audience. It also involves regularly analyzing and adjusting the strategy to ensure that it is effective and aligns with the overall goals of the business or organization.
The document discusses how social media and online communities can accelerate social impact. It defines key Web 2.0 and social media concepts, provides statistics on social media usage, and outlines Ashoka's social media strategy and objectives which include participating in online conversations, sharing inspiring stories, building community, and assisting Fellows with social media. Success is measured through various metrics like attention, participation, authority and influence.
Marketing and Communication in the Social Media EraAntonio Ragusa
This presentation by Antonio Ragusa addresses the following questions:
What are social media?
How do they affect marketing and communication?
Why are they important and what benefits can they bring to organizations and individuals?
How should they be used for marketing and communication purposes?
Tweet, Friend and Connect: Social Media Trends in the Insurance Industry 2Lisa Trank
- The document discusses trends in social media use in the insurance industry, including growing popularity and usage of tools like Twitter, Facebook, LinkedIn, and YouTube.
- It notes that social media provides opportunities for insurance companies to engage customers, especially younger generations, by sharing industry expertise and responding to customers in real-time.
- However, companies must balance these opportunities while addressing concerns around privacy, compliance, monitoring content, and allocating appropriate resources.
Building A Business Case For Social Media 0824-2011jonathanhcho
The document discusses building a business case for social media at the National Cancer Institute. It defines social media and new media, and explains why social media is important due to its growing user base and ability to establish brands, share information, and build relationships. It emphasizes that social media requires understanding audiences, leadership buy-in, organizational involvement, dedicated teams, and choosing appropriate tools. It also outlines risks but more benefits. The document provides guidance on developing a social media plan that considers objectives, integration, culture change, tools, measurement, and piloting approaches. It discusses governance and managing social media engagements.
The Socializers - A Thousand True Fans - IMH Communications 2011 CyprusThe Socializers
Video of this presentation: http://bit.ly/9thcomcon
More on A Thousand True Fans here: http://bit.ly/a_thoousand_fans
IMH Communications Conference May 2011 in Cyprus. More information here: http://bit.ly/IMH_Cyprus2011
Get started with social networking - Yolanda WilliamsYolanda Williams
This 3-hour training session teaches participants how to develop a 10-step action plan for social media marketing success. The agenda includes learning about different types of social networks like communication networks and authority networks, and how to bridge them for marketing. Participants will break into groups, take a quiz, and discuss examples. The session culminates in developing a personalized 10-step action plan that involves activities like creating profiles on Facebook, Twitter, and LinkedIn to engage with customers and build expertise in their field. The goal is for participants to understand social media's impact and choose relevant networks to deploy an action plan for business usage.
The document summarizes a corporate social media workshop that covers listening to social media conversations, identifying an organizational social media strategy, learning from successful practitioners, and using social media tools to engage communities. It discusses the rise of social networks and new media, provides statistics on social media usage, and offers a four-step approach to social media involving listening, connecting, adding value, and measuring engagement.
This document discusses the rise of social media and its impact on public relations. It notes that PR professionals must now manage integrated communications across traditional, owned, and social media to maximize influence. The document explores how to identify influencers and audiences on social platforms, noting that influence comes from engaged networks, not just popularity. It also examines new analytics tools that can help locate key audiences and influencers.
This document discusses the rise of social media and its impact on public relations. It notes that PR professionals must now manage integrated communications across traditional, owned, and social media to maximize influence. The document explores how to identify influencers and audiences on social platforms, noting that influence comes from engaged networks, not just popularity. It also examines new analytics tools that can help locate key audiences and influencers.
Novel model to identify the success factors in marketing by social mediaDr Karunakar Diwakar Jha
This document presents a novel model for identifying success factors in marketing through social media. It begins with an abstract discussing how social media allows companies to understand customer needs and establish relationships. It then discusses developing a model based on security, attractive content, reputation, interaction, and communication. The document provides context on the evolution and types of social media, how different age groups use it, and goals of social media marketing. It compares traditional and social media marketing approaches. Finally, it discusses the four pillars of social media marketing as read, create, share, and discuss content.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
1. Social Media and
Southern Technologies
An introduction to social media options, and how to incorporate
them into your corporate philosophy.
2. Social media: The definition
Social media is an web based communication platform that
allows users to:
connect, comment, share, and discuss,
any topic, story, idea, or image,
anytime of the day or night in real time.
3. Social Media: Your options
Facebook: Started in 2004, currently has over 900
million users, allows private and public chats, photo and
video sharing. (Wikipedia:Facebook)
Technorati: This search tool is currently tracking over
133 million active online blogs by individuals or
companies. Can be used for real time feedback about
products and customer service discussions.
YouTube: Allows the sharing of video and music clips
around the globe. YouTube has over 800 million unique
users per month. Over 60 hours of new video is
uploaded every minute. (Wikipedia:YouTube)
4. Social media and corporations
Although these platforms launched between 2003/05, they
were used primarily by individuals until late 06, and early
07. At that time limited corporate activity began, and it has
been snowballing ever since. Zappos.com uses a social
media platform to provide customer service. Customers can
actually chat with Zappos CEO. This builds a bond between
customer, brand, and company never seen before.
5. So who else is using Social media?
In 2011, only 21% of marketers were “very or fully
engaged” in Social Media.
For 2012, 32% of marketers were “very or fully
engaged” in Social Media.
For 2013, its estimated that 53% of these marketers will
be “intensely engaged” with Social media.
Of those surveyed, 97% will be involved to some extent
in 2013.
(Hosford)
6. The Benefits
Social media promotes relationship building with
investors, employees, customers, and the media.
Social media assists with improved credibility, and real
time communication between invested parties.
The internet runs 24/7, 365 days a year. Not every
customer can contact/purchase between 9 am to 5pm.
Promote/share your message across multiple platforms,
to the masses or specific groups/areas.
7. Seeing the benefit
Traditional marketing uses surveys, interviews, and
content analysis to determine the success of a
campaign. With slight variations, these can be used with
social media as well.
Since every click is traceable, data mining can be used
to see every bounce, download, click, and purchase.
Analytical tools can determine where a visitor came
from, which pages were viewed and for how long, what
items were downloaded, videos viewed, the viewers
browser and screen resolution, and create a “visitor
profile” to see if the message is reaching the target
audience.
8. Some examples
KINSMAN, MATTBOTELHO, STEFANIE. "New Frontiers:
Case Studies In Social Media Marketing." Folio: The
Magazine For Magazine Management 40.9 (2011): 38.
Associates Programs Source Plus. Web. 5 Aug. 2012.
9. Next steps
Consider the information presented today.
Explore some of the social media sites, and see what
others are doing.
Create a free individual account, and explore the site.
Assemble a list of questions, possible ideas for use, and
even concerns.
We will all meet again in two weeks, and compare
notes, answer questions, and brainstorm ideas.
10. Works Cited
Wikipedia contributors. "Facebook." Wikipedia, The Free
Encyclopedia. Wikipedia, The Free Encyclopedia, 4 Aug.
2012. Web. 5 Aug. 2012.
Wikipedia contributors. "YouTube." Wikipedia, The Free
Encyclopedia. Wikipedia, The Free Encyclopedia, 3 Aug.
2012. Web. 5 Aug. 2012.
HOSFORD, CHRISTOPHER. "'Btob' Study Shows Surge In
Social Media Marketing." B To B 97.5 (2012): 1.
MasterFILE Premier. Web. 5 Aug. 2012.
Editor's Notes
These platforms are available 24/7. Most are free to use, and a person or company can sign up and get started. Since they are NOT hosted on your server, there are almost no IT issues to contend with. This allows for ease of use, even by non-techies.
These are just three examples, from a collection of over 100 active and popular sites. No matter how small or large the social media project, there are numerous options to work with Southern Technologies.
This data shows that the question is no longer IF we should employ social media. The question now is how will we employ social media to promote our message, brand, products, and services/
Many companies have began conducting business on the internet via a website. The next logical step to stay ahead of the competition would be implementing social media, to build a stronger, more intimate connection with the consumer, and let the customer be your spokesperson. An unsolicited post about a superior product/service from your company will carry more weight than any promo/offer sent through traditional channels.
I am hoping that this subtle call to action will motivate some talk and ideas among the staff at Southern Technologies. I am not asking for a follow up meeting, we are scheduling it now. I would suggest having an employee meeting to announce that the process is beginning, and we want your ideas and input, to create buy in.
I know that wikipedia is not the most reliable source, but I used it to garner some basic info such as start dates and usage.