Learn some fresh approaches to place marketing for your economic development organization. Alissa Sklar, Ph.D., GIS Planning's director of marketing, outlines five effective ways to effectively communicate the advantages of expanding or relocating to your region. Tips include social media strategies, successful messaging ideas and creative use of industry and work force data.
For more information, visit http://www.gisplanning.com/
Infographics for Nonprofits - Forefront Member Breakfast SeriesForefront
Subtitled, "When Good Fact Sheets Go Bad," Delia Coleman and Kathleen Murphy of Forefront discuss the do's and don'ts of nonprofit infographics. This deck covers the basics of visual storytelling, proper data use, and design principles for non-designers.
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...Black Marketing
How do you do Content Marketing? LinkedIn Marketing Solutions shows you what are the best practices on how to plan, drive and launch your content marketing strategy in this Slideshare presentation.
A user centred approach to building content - charlie williamsCharlie Williams
A webinar for SEMRush where I take a look at some of my thoughts on research content that is user-centric.
The aim is to create great content that plays to Google's semantic search capabilities, and drives loads of new keyword research opportunities.
We held a sold-out Corporate Blogging Workshop at BlogWorld Expo in Los Angeles. Here's our presentation, walking businesses through the development of a strategy and understanding the efforts needed for a successful strategy that drives business results through blogging, search and social medai.
Using Content to Build Brand Loyalty & Consumer Trust – Luke Knight4Ps Marketing
Content should be a key focus in your marketing plan, whether this is in the form of blogs, articles, video or other imagery. Using this content and distributing it in the right place, at the right time, to the right audience is key in building that essential trust between brand and consumer and will, in time, grow your sales. Digital Strategist Luke Knight will be discussing how to build this consumer-brand relationship through a good content strategy.
Infographics for Nonprofits - Forefront Member Breakfast SeriesForefront
Subtitled, "When Good Fact Sheets Go Bad," Delia Coleman and Kathleen Murphy of Forefront discuss the do's and don'ts of nonprofit infographics. This deck covers the basics of visual storytelling, proper data use, and design principles for non-designers.
LinkedIn Content Marketing 1.0: How to Kick-start your Content Marketing Stra...Black Marketing
How do you do Content Marketing? LinkedIn Marketing Solutions shows you what are the best practices on how to plan, drive and launch your content marketing strategy in this Slideshare presentation.
A user centred approach to building content - charlie williamsCharlie Williams
A webinar for SEMRush where I take a look at some of my thoughts on research content that is user-centric.
The aim is to create great content that plays to Google's semantic search capabilities, and drives loads of new keyword research opportunities.
We held a sold-out Corporate Blogging Workshop at BlogWorld Expo in Los Angeles. Here's our presentation, walking businesses through the development of a strategy and understanding the efforts needed for a successful strategy that drives business results through blogging, search and social medai.
Using Content to Build Brand Loyalty & Consumer Trust – Luke Knight4Ps Marketing
Content should be a key focus in your marketing plan, whether this is in the form of blogs, articles, video or other imagery. Using this content and distributing it in the right place, at the right time, to the right audience is key in building that essential trust between brand and consumer and will, in time, grow your sales. Digital Strategist Luke Knight will be discussing how to build this consumer-brand relationship through a good content strategy.
Getting your content in front of the right audience is the linchpin of an effective content marketing strategy. Whether it's content you're publishing on your own site or articles you're getting published in external publications, developing and maintaining a sound audience-centric strategy is necessary for ensuring successful reach and results.
On December 15, Yoav Ilovich (head of Advertising Product, Taboola) and Joshua Johnson (VP, Influence &Co.) discussed how to connect your content to the best audience possible through a combination of paid promotion tactics and contributed articles to targeted media outlets.
Live Customer Webinar: Developing High Performing Content, Ad Creative and La...LinkedIn
Your content offers, ad creative, and landing pages play significant roles when it comes to achieving great results in Lead Accelerator. This webinar will walk you through how to strategize and develop great content and creative assets that will boost the performance of all of your Lead Accelerator programs.
Kitty O’Connell, marketing automation consultant, explains how to:
-Perform a content audit to determine which of your existing content offers are best to use
-Develop engaging ad creative customized to achieve your marketing objectives
-Tweak your landing pages to drive even greater conversions
Download this webinar for free: http://mstnr.me/2hPUamd
Technology is one of five essential components of the digital story. Analytics provide us with vital information to track and measure audience behavior, so we can extend the reach and impact of our storytelling efforts across all of our communications channels. What do you measure, and how do you use that data to refine your story? Join us for this webinar to get your analytics game on!
What You Will Learn
• Learn about the most important metrics for digital stories, and how analytics relate to the four other essential components of a digital story.
• Discover techniques for measuring those metrics on your sites and social media accounts, including testing different versions of content.
• Gain a framework for analyzing information and making smart, data-driven decisions about content and design.
Are you wondering how to create & share the right information on Twitter? Join Social Media Marketing Strategist Madalyn Sklar along with Musician and Social Media Educator/Consultant Solveig Whittle as they discuss content marketing strategies for musicians. This information will help you get results NOW! Watch webinar replay at http://madalynsklar.com/webinar
As the media landscape continue to shift and newsroom resources dwindle, there are many opportunities for PR to work with the media and create newsworthy content. These three skills will improve your media relations and your brand awareness
Data is a powerful thing. When it's used to tell a compelling story, data becomes unforgettable. Stories bring data to life. And, if you have data to analyze, you have a story to tell, whether it’s diagnosing budget issues or explaining zoning laws.
• Tell meaningful stories that resonate with citizens, journalists, and analysts
• Define the characteristics of a data-driven story
• Create different story types based on different analytical methods
• Make stories personal and emotional for your audience
Data driven culture in startups (2013 report)Geckoboard
Results of a global survey of 368 startups carried out by Geckoboard and Econsultancy into startup organisations use data to drive their business and establish a culture.
Why a Newsroom is the Perfect Google Panda FoodSally Falkow
In July 2015 google rolled out another major Panda Update to their algorithm. A well-designed online newsroom that acts as the brand's content hub fulfills all the criteria for the new Panda update.
The Art & Science of Content Marketing: From Strategy to Execution to Measure...Curata
Jamie Whalen, Manager of Content Marketing at Lionbridge explains what it takes to launch and maintain a content marketing hub for your audience. Jamie provided practical guidance that you can use to create and execute a measurable content marketing strategy at your company that will impact your bottom line.
This was originally presented at Curata's Content Marketing Forum in Boston on 10/29/14.
SEO is dead as we know it. The old math of increased backlinks and stuffing keywords is now a target for Google to identify your site and bury it in the search results. SEO is no longer a math problem, it's a human one. Social indicators are becoming key to ranking and link algorithms are being retired. It's time for you to see the truth about SEO... and adjust accordingly. This presentation was originally sponsored and shown through a webinar with Compendium.
Small Businesses - Do It Just Like the Big Boys Can With Content MarketingAndrew Melchior
I get tired of small business owners thinking they can't compete with the big boys because they can! Content Marketing gives them a huge opportunity to do it bigger and better than enterprise companies; truly leveling the playing field.
This presentation outlines strategies small to mid-size companies can utilize to get their message out and use their content in many different ways, not just online for virality only.
Unsexy, compliant and boring? The 5 missed opportunities of B2B content marke...Sticky Content
B2B Marketing Summit, 18 June 2013:
Content marketing gurus too often focus on glamorous or quirky B2C examples. Lovely to look at, but not much help if you’re producing content about industrial air conditioning units, with numerous unenlightened stakeholders offering editorial advice.
Catherine Toole suggests 5 key activities which support high-quality B2B content marketing. And nobody need volunteer to bungee jump off a space station.
A content strategy...
is not a single solution or a single deliverable
It is a detailed process and an aggressive mindset
It is a continual process of improvement, focused on the use of content and content messaging and focus to achieve strategic organizational goals
If you're in tune with the realization that the content that you market for your business is constantly evolving - you're practicing Content Strategy
Getting your content in front of the right audience is the linchpin of an effective content marketing strategy. Whether it's content you're publishing on your own site or articles you're getting published in external publications, developing and maintaining a sound audience-centric strategy is necessary for ensuring successful reach and results.
On December 15, Yoav Ilovich (head of Advertising Product, Taboola) and Joshua Johnson (VP, Influence &Co.) discussed how to connect your content to the best audience possible through a combination of paid promotion tactics and contributed articles to targeted media outlets.
Live Customer Webinar: Developing High Performing Content, Ad Creative and La...LinkedIn
Your content offers, ad creative, and landing pages play significant roles when it comes to achieving great results in Lead Accelerator. This webinar will walk you through how to strategize and develop great content and creative assets that will boost the performance of all of your Lead Accelerator programs.
Kitty O’Connell, marketing automation consultant, explains how to:
-Perform a content audit to determine which of your existing content offers are best to use
-Develop engaging ad creative customized to achieve your marketing objectives
-Tweak your landing pages to drive even greater conversions
Download this webinar for free: http://mstnr.me/2hPUamd
Technology is one of five essential components of the digital story. Analytics provide us with vital information to track and measure audience behavior, so we can extend the reach and impact of our storytelling efforts across all of our communications channels. What do you measure, and how do you use that data to refine your story? Join us for this webinar to get your analytics game on!
What You Will Learn
• Learn about the most important metrics for digital stories, and how analytics relate to the four other essential components of a digital story.
• Discover techniques for measuring those metrics on your sites and social media accounts, including testing different versions of content.
• Gain a framework for analyzing information and making smart, data-driven decisions about content and design.
Are you wondering how to create & share the right information on Twitter? Join Social Media Marketing Strategist Madalyn Sklar along with Musician and Social Media Educator/Consultant Solveig Whittle as they discuss content marketing strategies for musicians. This information will help you get results NOW! Watch webinar replay at http://madalynsklar.com/webinar
As the media landscape continue to shift and newsroom resources dwindle, there are many opportunities for PR to work with the media and create newsworthy content. These three skills will improve your media relations and your brand awareness
Data is a powerful thing. When it's used to tell a compelling story, data becomes unforgettable. Stories bring data to life. And, if you have data to analyze, you have a story to tell, whether it’s diagnosing budget issues or explaining zoning laws.
• Tell meaningful stories that resonate with citizens, journalists, and analysts
• Define the characteristics of a data-driven story
• Create different story types based on different analytical methods
• Make stories personal and emotional for your audience
Data driven culture in startups (2013 report)Geckoboard
Results of a global survey of 368 startups carried out by Geckoboard and Econsultancy into startup organisations use data to drive their business and establish a culture.
Why a Newsroom is the Perfect Google Panda FoodSally Falkow
In July 2015 google rolled out another major Panda Update to their algorithm. A well-designed online newsroom that acts as the brand's content hub fulfills all the criteria for the new Panda update.
The Art & Science of Content Marketing: From Strategy to Execution to Measure...Curata
Jamie Whalen, Manager of Content Marketing at Lionbridge explains what it takes to launch and maintain a content marketing hub for your audience. Jamie provided practical guidance that you can use to create and execute a measurable content marketing strategy at your company that will impact your bottom line.
This was originally presented at Curata's Content Marketing Forum in Boston on 10/29/14.
SEO is dead as we know it. The old math of increased backlinks and stuffing keywords is now a target for Google to identify your site and bury it in the search results. SEO is no longer a math problem, it's a human one. Social indicators are becoming key to ranking and link algorithms are being retired. It's time for you to see the truth about SEO... and adjust accordingly. This presentation was originally sponsored and shown through a webinar with Compendium.
Small Businesses - Do It Just Like the Big Boys Can With Content MarketingAndrew Melchior
I get tired of small business owners thinking they can't compete with the big boys because they can! Content Marketing gives them a huge opportunity to do it bigger and better than enterprise companies; truly leveling the playing field.
This presentation outlines strategies small to mid-size companies can utilize to get their message out and use their content in many different ways, not just online for virality only.
Unsexy, compliant and boring? The 5 missed opportunities of B2B content marke...Sticky Content
B2B Marketing Summit, 18 June 2013:
Content marketing gurus too often focus on glamorous or quirky B2C examples. Lovely to look at, but not much help if you’re producing content about industrial air conditioning units, with numerous unenlightened stakeholders offering editorial advice.
Catherine Toole suggests 5 key activities which support high-quality B2B content marketing. And nobody need volunteer to bungee jump off a space station.
A content strategy...
is not a single solution or a single deliverable
It is a detailed process and an aggressive mindset
It is a continual process of improvement, focused on the use of content and content messaging and focus to achieve strategic organizational goals
If you're in tune with the realization that the content that you market for your business is constantly evolving - you're practicing Content Strategy
Webinar 6: Now You're Talking - Jonathan MelvilleHannah Rudman
Now you’re talking! - e-copywriting for all your audiences
Your online copy is how you present your organisation and its work to the world wide web. It has to persuade and attract existing and potential audiences of all demographics. Should you segment online audiences? Should different copy be produced for different audience segments online? How do you work out what to say to whom, and in what tone of voice!
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...Jon Wuebben
Presented at Content Marketing World 2013, "Building Your Content Marketing Measurement Program From The Ground Up" - by Jon Wuebben, CEO of Content Launch and Author, Content is Currency: Developing Powerful Content for Web & Mobile
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
Marketing Nutz CEO / Founder delivers this presentation with practical strategies and tips to help prioritize social networks for investment. What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Learn easy way to impact your content marketing and social media results - today. This presentation includes tips on Google+, Google Authorship, SlideShare, Chat Apps like Snapchat, writing and blogging advice, and more.
Digital Tools for Launching New VenturesKona Company
Digital Strategy - including SEO, SEM and Social Media Marketing - to launch a new venture. Presented to Northwestern University's Kellogg School of Management. October 12, 2015
Similar to 5 Place Marketing Strategies for 2015 (20)
2020 Foresight: 10 Key Trends for Economic Development WebsitesGIS Planning
What are the top ED website trends heading in 2020? Will your organization be up to date, or will you fall behind? Join GIS Planning VP of Marketing, Alissa Sklar, Ph.D. and Golden Shovel CEO, Aaron Brossoit, for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
*VR video and augmented reality
* Visualizing data
*Tracking data about your data
Building a customized entrepreneurial superhubGIS Planning
Today, a multitude of new jobs are being created by startups and small businesses. Now, more than ever, community leaders need to bring supportive and effective entrepreneurial programs, education, and events to enable the success of startups and attract talent to their cities. An entrepreneurial superhub is a way to facilitate startups, educate new founders, embolden the curious, and foster collaboration. Guest presenters Anthony & Andrea Margida, co-founders of TechGrit, review the following in this webinar (video available here: https://vimeo.com/294662307 )
• Learn how to bring a successful, fundable startup strategy to your community.
• Understand the elements of an entrepreneurial super-hub and how they create synergies that enhance outcomes.
• Determine what you need to do to leverage your community’s strengths and talents to make it all happen.
10 Key Trends for Economic Development Websites for 2018-19GIS Planning
What are the top ED website trends heading in to 2019? Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning VP of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
Design trends
Strategies for engagement
Microsites
Interactive and dynamic features
Visualizing data
Tracking website visitors
10 Key Trends in Economic Development Websites for 2017-18GIS Planning
What are the top ED website trends heading into 2018? Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning VP of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
* Video
*Tracking website visitors
Agile Strategy: A How-To Guide for Building and Nurturing Industry ClustersGIS Planning
Like attracts like. Success breeds success. Industry clusters are a boon to economic developers because of their magnetic effect on other businesses in the same sector, and the supply chain. But what do you do if you don't happen to be fortunate to already have a biotech, food processing or aerospace corridor in your community? According to guest presenter Ed Morrison, director of Agile Strategy, you go out and build one.
Morrison refers to his method as "strategic doing," accelerating network development in an intentional and disciplined way. This is different than the "analysis paralysis" methods of the past. It forms collaborations quickly by "linking and leveraging" assets across the network.
In this webinar, he discusses how to build regional innovation clusters, spaces where companies that share a similar competitive space decide to form a network, develop a strategic agenda to address common issues, and make anchor investments. This includes:
*Shifting the conversation towards collaboration
*Protocol for quickly building networks
*Developing a strategic, active agenda
*Managing this complex strategy with simple rules
*Identify different stages that clusters move through
10 Key Trends for Economic Development Websites in 2016-2017GIS Planning
What are the top ED website trends heading in to 2017? Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning VP of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
*Tracking website visitors
Our countdown of top ED website trends of 2016 is in! Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning Director of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
10 Key Trends for Economic Development Websites in 2016GIS Planning
Our predictions for top ED website trends of 2016 are in! Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning Director of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more:
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
Moneyball Economic Development for Business Location Decisions and Local Busi...GIS Planning
How do you beat competitors that have more money and big name talent? Most economic development organizations don't have the budget that the larger ones have but they still have to compete against them. They can't beat them by out-spending them but the can beat them by being smarter through data.
In this webinar you will learn moneyball strategies for:
Business attraction and site selection
Local business assistance, company expansion, and entrepreneurial support.
Billy Beane’s famous Moneyball data strategy lead the A’s baseball team to beat bigger and supposedly better teams. How can you beat all of your competition with an economic development Moneyball strategy? And how do you help your local businesses make smarter decisions than their competitors? By breaking the rules, tossing out ineffective tradition, and using big data to set your organization on the path to taking your unfair competitive advantage to crush competitors. Learn how to play to win. More at http://www.GISplanning.com and http://www.SizeUpLBI.com
Not Silicon Valley: Entrepreneurship, EverywhereGIS Planning
Can a strong entrepreneurial ecosystem exist outside the core hotbeds of venture activity, such as San Francisco, New York City or Boston? As more cities and regions attempt to understand the key ingredients to generating new high-growth jobs and venture activity, the most successful entrepreneur-focused strategies remind us that entrepreneurship comes in many shapes and sizes. This panel features economic developers and thought leaders with experience in supporting every kind of aspiring business - from the second-stage company to the Main Street storefront to the home-based microenterprise. Learn new ideas on how to provide the right combination of assets and services to build an entrepreneurial environment with a universal focus and comprehensive results.
What you will learn:
• How to support multiple types of entrepreneurs and identify the value that each brings to your community
• Ideas for building an entrepreneurship strategy based on your community's unique characteristics
• Proven techniques for addressing the most important needs of small businesses at different stages in their development
Moderator: Maria Meyers, Director, University of Missouri-Kansas City Innovation Center, Network Builder, US SourceLink, Kansas City, MO
Speakers:
• Charlie Brock, President and CEO, Launch Tennessee, Nashville, TN
• Mark Hays, Market Intelligence Expert, SizeUp for Local Business Intelligence (LBI), San Francisco, CA
• Nathan Kurtz, Manager in Entrepreneurship, Ewing Marion Kauffman Foundation, Kansas City, MO
• Christian Saublens, Director, European Association of Development Agencies (EURADA), Brussels, Belgium
Harness Power of Storytelling for Economic Development MarketingGIS Planning
Storytelling is the oldest way to communicate important information - and arguably the most effective. Used properly, the power of a well-told narrative is quickly understood and long remembered. This free 30-minute webinar outline five easy ways to work storytelling techniques into place marketing. Presented by Alissa Sklar, Ph.D., the focus will be on learning how to craft interesting, appropriate and informative messages about your location for purposes of investment attraction and business retention.
Do It Yourself (DIY) Small Business Services and AssistanceGIS Planning
Many businesses struggle when it comes to defining their competitive landscape and performing quality market analysis, and some businesses leave this key step out of their business planning. Providing every local business with one-on-one assistance is a daunting task, but it can be made easier through the use of DIY tools that can be given to businesses to help them help themselves on their own time.
The presentation starts with the key themes of the small business do-it-yourself movement and then goes on to focus on DIY resources for market analysis, ecommerce, accounting, marketing, websites, design, video, payroll, surveys, public relations, social media, business site selection, valuation, and business intelligence.
The DIY (Do-It-Yourself) movement is coursing throughout many aspects of our lives. Technology has not only made many of our common tasks easier, but it has enabled us to do many things for ourselves that we previously left to professionals. We are now our own travel agents, bookkeepers, and secretaries. We are also more and more becoming our own teachers, thanks to the growth of distance learning programs.
This presentation was given at America's SBDC Annual Conference to Small Business Development Center professionals. It outlines ways these organizations can complement their one-on-one counseling services with DIY tools, and understand the best practices for how to distribute DIY tools through either public or controlled website access.
There are expert services only trained business counselors can provide, but there are only so many business counselors available to service the millions of small business owners in existence. In order to scale up business assistance services to reach every company in a community, SBDCs can use DIY tools to meet a business owner’s basic needs, allowing staff to focus on the problems that demand their particular expertise.
The 10 MUSTS of Economic Development DataGIS Planning
As an economic development organization, you are committed to sharing critical data about your community so site selectors and businesses can make investment decisions. But what kind of data do you need, and how can you ensure it's presented in useful ways for your investment prospects? This recording of a recent webinar will outline the 10 "musts" for presenting your data effectively. Take advantage of these practical tips and examples to ensure your location has the best shot at making those important shortlists.
Chambers of Commerce and the Never Ending Tech RevolutionGIS Planning
In the age of Yelp! and other popular online social networking sites, providing member value is a 24/7 job. In this American Chamber of Commerce Executives Annual Conference session attendees learned how new digital tools and online strategies help chambers offer new member services, improve retention, grow online revenue and stimulate regional economic development.
Topics include:
- Disintermediation
- The new value of chambers of commerce
- Reducing transactional friction
- Tech companies disrupting chambers
- Five things chambers can do to win online
- The challenge of face-to-face networking
- Big businesses are a big problem for small businesses
- Online member services
- Online business assistance
- Market research
- Business intelligence and market research
- Search engine optimization
- Get your business online
- Chamber directories
- Online learning vs. training for online success
- Site selection and business attraction
- Economic development
- Online GIS
- Marketing effectiveness
- Membership drives
- Internet ambassadors
- Social media challenges
- Weaknesses of mobile apps
- Online advertising
- Freemium as a business model for chambers of commerce
Five Steps to Create a Digital Economic Development OrganizationGIS Planning
Economic Development Organizations have created strong physical organizations including their staff, programs, and physical office. But today EDOs must be digital organizations that provide services, programs, and value online. This presentation discusses the five steps necessary to create an effective and successful economic development online organization.
Topics include changes in how economic development is occurring, naming, digital identity, discovery marketing, sales, business applications, and globalization.
Social Media for Economic Development OrganizationsGIS Planning
Social media is transforming communication and marketing for economic developers. This presentation includes information about how economic development organizations can implement successful Facebook, Twitter, and Linkedin strategies for success.
Social media provides economic developers with many new channels to reach traditional and new audiences. This discussion includes changes in how communication is happening, who is now doing the communicating, where conversations about your communities are happening, and how you can successfully use new media platforms to engage your targets.
Leveraging the Internet for Economic DevelopmentGIS Planning
This MidAmerica Economic Development Council (MAEDC) Competitiveness Conference session from December of 2003 brought together leading innovators implementing new GIS technology to foster economic development and business attraction/expansion in their communities. Speakers included:
Harry Bumgarner, Director of Strategic Partnerships, Dayton Development Coalition
Patty Heagel, Economic Development Director, Sioux City
Mike Heaton, Marketing Programs Manager, Cinergy PSI (Now, Duke Energy)
Stephen Maduli-Williams, Executive Director, Chicago Community Ventures
Anatalio Ubalde, Chief Operating Officer, GIS Planning
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
6. What makes great content in
#econdev?
• Unique perspective
• Strong opinions and/or emotions
• Humor
• Telling stories
• Compelling visuals/video
• Unexpected connections
• Data that resonates
7.
8.
9.
10. General goals
• Goal#1: Attract people to your website
• Goal#2: Offer the content they need
• Goal#3: Give them a reason to return
11. What makes great content in
#econdev?
• Unique perspective
• Strong opinions and/or emotions
• Humor
• Telling stories
• Compelling visuals/video
• Unexpected connections
• Data that resonates
12. Investment attraction
• Goal#1: Attract investors to your website
• Goal#2: Offer the content they need
Demographics
Labor force
Consumer Spending
Business & Industry information
Infrastructure
Housing
Incentive zones
Property database
Mapping resources
• Goal#3: Give them the reason to return
13.
14.
15.
16.
17.
18.
19. Business retention & nurturing
• Goal#1: Attract existing businesses to your
website
• Goal#2: Offer the content they need
Benchmark market intelligence data
Demographics
Labor force
Map suppliers & competitors
Best places to advertise
• Goal#3: Give them a reason to return
20.
21.
22.
23.
24. 2- Engage, Engage, Engage
Prospects, site selectors & existing businesses are online already – go find them!
True engagement implies dialogue, not just broadcasting one-way messages for
an audience to receive.
How to engage:
• Regularly post content on selected social
feeds and invite feedback.
• Ask questions.
• Try polls.
• Participate in selected groups.
• Reply or comment on the posts of others.
25.
26.
27.
28.
29.
30.
31. 3- Analytics Are the New Black
Identify and monitor the numbers that help you
track effectiveness:
• Web traffic
• Email opens & clicks
• LinkedIn followers & connections
• Twitter followers
• YouTube views
• Impressions, likes, comments, etc.
32. Use Google Analytics to keep tabs on
the following metrics:
• Where visitors (potential leads) are coming from (country & city);
• What language visitors speak;
• Whether they are using desktop or mobile;
• What days are busiest for website traffic;
• How long visitors are spending on site;
• Which pages they tend to use to enter the site;
• On which pages they are most likely to exit;
• What sources send traffic your way;
• What search terms (organic) lead people to your site;
• Which social media networks and campaigns are effective in
delivering website traffic;
• Which email blasts are effective in boosting traffic.
Learn how to use analytics strategically!
http://www.slideshare.net/gisplanning/ga-webinar-slide-
share-38033266
33.
34. Use ZoomProspector Analytics to
follow these metrics:
A wide variety of searches related to the kinds of
property and community searches your website
visitors will be doing.
Offers the specific site selection data your
website visitors seek – details that aren’t
available through Google Analytics alone.
35.
36.
37.
38. 4- Tell Stories
The human brain is hard-wired to appreciate
stories. We use narrative as a basic way to
organize our memories, and research shows
recall is significantly higher when information is
presented in narrative forms
Click here to view our recent presentation on using storytelling
techniques for place marketing:
http://www.slideshare.net/gisplanning/harness-power-of-
storytelling-for-economic-development-marketing
39.
40.
41.
42.
43.
44.
45.
46. 5- Streamline and Seek Efficiency
1- Produce content with "legs"
*human interest angle
*high-quality images
*seek stories
2- Leverage it across as many platforms as possible.
3- Make use of dashboards (such as Hootsuite) that
let you manage multiple accounts at a glance.
4- Create an editorial calendar to help you plan out
posts.
48. • Use more images to grab attention.
• Profile a local business or entrepreneur.
• Seek inspiration from your data.
• Turn a presentation into a SlideShare.
• Produce short videos interviewing local residents
in a commercial center or downtown area.
• Try out a new social media network, such as
Instagram or Pinterest to boost traffic to your
website.
49.
50. Let’s summarize:
• Offer quality content
• Engagement
• Use analytics
• Tell stories
• Streamline for efficiency
• Try something new
51. For more practical marketing ideas, visit
our webinars archive and our blog.