The document discusses deep product placement and subliminal advertising in media. It notes that while some forms of product placement could negatively influence society, other methods are deceptive and manipulate consumers without their consent. The document also outlines strategies used in product placement, including product endorsement, direct placement, and subliminal messaging. It raises ethical questions around subliminal advertising and proposes solutions like more regulated laws around consumer consent.
Machine Learning: The Next Revolution in Online AdvertisingCameron Hudson
In an age where advertising is “just part of our surroundings, a kind of cultural backdrop”, [13] is machine learning the key to standing out and creating lasting impressions? Originally for FILM 240 - Media & Culture at Queen's University
Advertising in a World Consumed by Social MediaMatthew Boujos
In a world consumed by social media and smartphones, advertisers are implementing new strategies to take advantage of these new marketing opportunities.
Machine Learning: The Next Revolution in Online AdvertisingCameron Hudson
In an age where advertising is “just part of our surroundings, a kind of cultural backdrop”, [13] is machine learning the key to standing out and creating lasting impressions? Originally for FILM 240 - Media & Culture at Queen's University
Advertising in a World Consumed by Social MediaMatthew Boujos
In a world consumed by social media and smartphones, advertisers are implementing new strategies to take advantage of these new marketing opportunities.
Comic Books - The Superhero of Multimodal LiteracyErin Labrie
Who will be the greatest superhero when it comes to fighting one of today's greatest villians? Comic books take a stand against declining literacy rates.
A Flipbook for FILM 240 at Queen's University.
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
This is a presentation that I gave to the press team of CIMA - Chartered Institute of Management Accountants. It covers some of the basics on online PR.
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
The government's online future in the age of persuasive designEmagination ®
This is a very exciting time to be involved in the public web presence for a large governmental organization.
We see things rapidly changing because of:
- The release of a flood of public data from Data.gov (and similar even more ambitious UK endeavors) and the “cloud”.
- The ability to provide fantastic new tools to transform “data” into brilliant visualizations that drive decisions.
- New techniques you can use to positively influence Americans
As a result, however, the danger is:
- You are left with a jumble of web sites, tools and pages that leaves your organization’s online goals unmet.
- You fail to meet the ever increasing public demand to provide great usability/accessibility and your agency loses creditability online.
- You miss the opportunity to help millions of citizens by not influencing their decisions and lifestyles for the better.
What you will learn:
- Techniques to manage the flood of data your organization is providing online
- How critical it is to listen to and engage your audiences in order to meeting the demands of the public.
- Key persuasive design techniques and how you can put them to use today
Explore Data: Data Science + VisualizationRoelof Pieters
Talk on Data Visualization for Data Scientist at Stockholm NLP Meetup June 2015: http://www.meetup.com/Stockholm-Natural-Language-Processing-Meetup/events/222609869/
Video recording at https://www.youtube.com/watch?v=3Li_xIQ1K84
Presented at CPA Congress Vic, 11 Oct 2010.
Topics:
Trust and openness, the new paradigm for engagement
The importance of people and personality
Evaluating the benefits, risks and challenges
Existing channels and new strategies
Practical examples of social media
Similar to Prodcut placement, shameless marketing? pdf (20)
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
2. What is it?
“Product placement is a form of advertising that involves placing a specific
product in a scene, according to online marketing resource OppTrak.” (2)
Image: Flickr Creative Common Nick Youngson
3. SHAMELESS ?
Some forms of product
placement could impact
society, while others could
destroy it. Negative influences
may cause future issues.
Product placement as a whole
may be deceptive and
unethical because it blurs the
line between persuasion and
manipulation (1)
Image: Blurry; Bluewave.com
4. ”JMMR indicates
that 31.2% of
consumers who
view product
placement
purchasing
show interest in
the products, and
that interest can
translate into
cold, hard
cash.”(5)
Image: Flickr Prosperity Management Corp
5. “AD Blocker has
created more
pressure for
culture creative’s
to engage in
product
integration,
program
sponsorship and
product
placements” ( 1)
Image: Danny Sullivan: Marketing Land
6. The Result?
Three New Strategies for
Advertisers:
u 1. Product Endorsement
u 2. Product Placement
u 3. Subliminal Messaging
Image: Supertrainer: 7 Figure Sam
7. Man of Steel(2)
Budget for
Movie:
Money from
Promotional
Tie- Ins
Number of
Promotional
Tie -Ins
$ 225 Million $160 Million 100+
9. Subliminal Product Placement:
u A subliminal message is a
signal or message
designed to pass below
(sub) the normal limits of
perception…it may be
more true to suggest that
the subliminal message
(sound or image) is
perceived by deeper parts
of what is a single
integrated mind. (6)
Image: Google: Pinterest
10. “We may see brands that we in fact didn’t notice what so
ever when we were watching the film or playing the game.”
(3)
Image: Flickr ; Creative Commons: Ben
11. Psychology Behind it:
u The hidden command in a single
frame will flash across the screen
so quickly that it is not
consciously perceived, but the
command will supposedly appeal
to the subconscious mind of the
viewer, and thus have some
measurable effect in terms of
behavior. (6)
Image: Vector Sticker: 123RF.com
12. Example:
One example is the 65% increase in
Reese’s Pieces sales after its placement
in E.T. The Extra-Terrestrial. (7).
Image: Flickr: IMdB
14. u "Over the years there have been literally hundreds of studies"..."these studies show that
considerable information capable of informing decisions and guiding actions is
perceived even when observers do not experience any awareness of perceiving” ( 8)
Image: Flickr: NeoGen
16. Ethical
Practices
Some subliminal ads cater to
unethical desires or
inappropriately target a
particular market. For example,
a cigarette advertiser might
insert a subliminal message
telling children that smoking is
cool or safe. Other advertisers
might use inappropriate sexual
messages. (7)
Image: Google Image: Pinterest:
17. Consent?
The advertising industry exists to give consumers information about
competing products and to tempt them to choose one product over
another. However, subliminal advertising removes choice from the
consumer. (8)
Image: Google Search: Saskatoon Sexual Assault Centre
20. Consumer Law:
More regulated law regarding product placement and
the matter of a consumer’s “consent”
Image: Flickr: European
Commission
21. Bibliography Page:
u (1) Matrix, S. Media Convergence ( PDF Slide Document). Retrieved:
https://onq.queensu.ca/d2l/le/content/71613/viewContent/849732/View
u (2) Matrix, S. Advertising Strategies ( PDF Slide Document). Retrieved:
https://onq.queensu.ca/d2l/le/content/71613/viewContent/867276/View
u (3) Matrix, S. Public Relations ( PDF Slide Document). Retrieved:
https://onq.queensu.ca/d2l/le/content/71613/viewContent/874618/View
u (4) "The digital media industry needs to react to ad blockers … or else." Columbia Journalism Review.Web. 05 Mar. 2017.
Retrieved
http://www.cjr.org/business_of_news/will_ad_blockers_kill_the_digital_media_industry.php
u (5) "The Economics of Product Placements." Priceonomics. N.p., n.d. Web. 05 Mar. 2017. <https://priceonomics.com/the-
economics-of-product-placements/>
u (6) How subliminal advertising has been used to influence the public, including examples. "Can Subliminal Messages In Adverts
Influence Our Behavior?" Psychologist World. N.p., n.d. Web. 05 Mar. 2017.
<https://www.psychologistworld.com/influence_personality/subliminalads.php>
u (7) Writer, Leaf Group. "Is Subliminal Advertising Ethical or Not?" Small Business - Chron.com. Chron.com, 11 Jan. 2013. Web. 05
Mar. 2017. <http://smallbusiness.chron.com/subliminal-advertising-ethical-not-60413.html>.
u (8) "Arguing Pop Culture: Product Placement Is Shameless Marketing." HyperReality. Joana T, 03 Feb. 2015. Web. 05 Mar. 2017.
<https://myhyperreality.com/2015/01/26/arguing-pop-culture-product-placement-is-not-art-its-shameless-marketing/>.
