The document discusses principles for effective web authoring and content creation. It emphasizes focusing content on visitors' needs, setting clear goals, selecting authors carefully, training authors, and making content scannable, searchable, and easy to understand for target audiences. The document also provides tips for improving search results, developing scannable pages, writing for audiences, and establishing goals and metrics for websites.

1. Web Authoring Principles For Focused And Effective Content Eric Hodgson October 25, 2007

7. Key Takeaway from Today: Scannable Searchable Focused Driven

8. “ Your job is not to put content up on your Web site. Your job is to help your customers complete common tasks quickly and easily. That’s how you measure success.” Gerry McGovern

13. Let’s take some questions ?

14. Content is King

23. Let’s take some questions ?

24. Making a Searchable Page

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31. Let’s take some questions ?

32. Making a Scannable Page

45. Let’s take some questions ?