Institutional websites today rarely lack in content. But our sites are so big that even the greatest content can quickly get lost in long navigation lists and buried pages.
What can you do to make sure the most important actions, stories, and information for your users are at their fingertips?
Discuss how to extend the exposure of actions, news, profiles, and social content throughout your site by naturally including the next steps users should take to stay on the site. We will cover:
- Identifying primary and secondary content - Building a content categorization strategy
- Understanding content types
- Designing a page to promote action and stickiness
By the end of the session, you will know how to flatten your site to give a visitor a more robust experience.
Slides from "Crisis Communications in a Networked World," presented by Andrew Careaga, director of communications, Missouri University of Science and Technology, at CASE District VI Conference, Jan. 14, 2008
Audience: Volunteer Managers
Description: Intended to share current trends facing volunteer managers and to introduce web 2.0 as a potentially valuable resource in recruiting and retaining volunteers.
Beyond Viral Video – Crafting a Nonprofit Video Strategy501 Tech NYC
Organizations using online video effectively aren't just creating great content, they're creating great strategies. It all starts with understanding why video matters to your organization and rethinking what "viral" really means. We’ll talk about how to integrate video into your communications plan, how to staff and develop videos, and how to think about distribution. Bring your questions and walk away with examples of how nonprofits are using video to extend their programs and events online, to increase brand recognition, and to create valuable content for its supporters.
This provides an overview of core principles of Web 2.0/Social Computing systems and how organizations can learn from them through technology deployment, community creation, and application of the social computing principles in development of traditional enterprise systems.
Students and Social Media: Current Uses and Emerging PracticesEric Hodgson
As our student (prospective and current) population continues to use social media sites to communicate with each other, it’s important to know what works and what doesn’t when it comes to messages from the college or university. Find out firsthand what works and what is on the horizon. During this session, we will cover how Facebook is working for students, as well as how mobile devices and location- based tools will work for student communication.
We look at the change in health care to consumerism, the battlefields to win, and how to create an effective digital marketing plan to reach new audiences.
Slides from "Crisis Communications in a Networked World," presented by Andrew Careaga, director of communications, Missouri University of Science and Technology, at CASE District VI Conference, Jan. 14, 2008
Audience: Volunteer Managers
Description: Intended to share current trends facing volunteer managers and to introduce web 2.0 as a potentially valuable resource in recruiting and retaining volunteers.
Beyond Viral Video – Crafting a Nonprofit Video Strategy501 Tech NYC
Organizations using online video effectively aren't just creating great content, they're creating great strategies. It all starts with understanding why video matters to your organization and rethinking what "viral" really means. We’ll talk about how to integrate video into your communications plan, how to staff and develop videos, and how to think about distribution. Bring your questions and walk away with examples of how nonprofits are using video to extend their programs and events online, to increase brand recognition, and to create valuable content for its supporters.
This provides an overview of core principles of Web 2.0/Social Computing systems and how organizations can learn from them through technology deployment, community creation, and application of the social computing principles in development of traditional enterprise systems.
Students and Social Media: Current Uses and Emerging PracticesEric Hodgson
As our student (prospective and current) population continues to use social media sites to communicate with each other, it’s important to know what works and what doesn’t when it comes to messages from the college or university. Find out firsthand what works and what is on the horizon. During this session, we will cover how Facebook is working for students, as well as how mobile devices and location- based tools will work for student communication.
We look at the change in health care to consumerism, the battlefields to win, and how to create an effective digital marketing plan to reach new audiences.
Best Practices in Social Media: Part IEric Hodgson
Communicating with prospective students, current students, and alumni has become a full-time, multi-media job, and your current web site is one-dimensional for ongoing conversations. Facebook, twitter, flickr and YouTube are the places your audience goes to learn about everything, including you. Haven’t become an active participant in social media yet? During this two-part series, we will look at the right way to get started, using examples in admissions, student services, alumni relations, and individual academic departments.
Finding What You Are Looking For: Understanding Analytics StrategyEric Hodgson
We hear it far too many times. "What does the data tell us?" Unfortunately, this happens too late in the process for us to know what to look for, and better yet, how to react once we find the data. The first step in any project starts with planning, including analytics.
During this session, we will outline the analytics planning process, including goal setting, audience analysis, baselining, and decision making. We will review the tools and platforms that can help as well.
In the end, we are making educated decisions to save on resources, exceed goals, and prepare for the next project.
In the Shadow of the Colossi: Alumni Online Communities in the Age of Faceboo...Francis Zablocki
Your alumni online community can’t compete with Facebook for social conversations, and it can’t compete with LinkedIn for career connections – so don’t even try. It can, however, provide tools and information that alumni cannot find anywhere else. Find out how to combine the benefits of your proprietary network with the major social media outlets to create a one stop toolkit to help your alumni do what they want to do quickly and easily.
Unlike admissions, where the demographic is largely homogeneous in terms of age and technological aptitude, alumni span many different generations and a wide spectrum of comfort levels with technology and preferences for media consumption. It is a real challenge to successfully leverage the right online tools for the right alumni sub-audience while keeping everything under one cohesive brand.
I hope my experience at SUNY Geneseo as manager of the U-Knight launch project and ongoing role as online community manager can help others who are undertaking such projects. I’ll speak about the approach I took to U-Knight and what progress and stumbling blocks have been encountered along the way.
Specifically this presentation will be useful for those working with:
* Harris Connect, iModules, and other online alumni directory software
* Alumni relations websites
* Facebook, Twitter, and LinkedIn pages that are targeted towards alumni audiences
Today's students have a wealth of e-tools (Internet, iPods, computers, and...) available to them to enhance their learning. How can we use these etools in parish or school settings with low-end or high-end tech environments?
Usability for Government: improving service deliveryRuth Ellison
This 'Usability for Government: improving service delivery' was presented at the Local Government Web Network Conference 2008, in Sydney. This presentation highlights the importance of usability and user-centred design and provide practical tips for improving much more than just the look and feel of your website.
Social networking is the buzz right now in higher education. Flickr, YouTube, Digg, Facebook, and MySpace are where students go to meet new people and share experiences. How can institutions enter into this cyber social networking and, more importantly, why do you need to be a part of this aspect of students’ socialization? This session will not only introduce you to this
circle, but also demonstrate how you can beneficially use these sites in your cohesive marketing strategy.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
26. Getting started Set categories for all content Train your authors Document your activities Photoby Phil Gyford via Flickr
27. Today’s session evaluations will be e-mailed to you. Session handouts are available at www.casefive.org/conference/presentations/ Username: CASEV_attendee | Password: Chicago Follow the 2010CASE V Conference on Twitter@CASE_DistrictV. Use the #CASEV hashtag when you tweet!
Editor's Notes
Definition: anticipation of what the user wants on the site after completing primary action. Talk a lot about categorization. It is the framework of a Next Step Navigation strategy
I have been on both the vendor side and university side. Understand that all sites center around one thing: user experience.
You have to understand the primary focus of your site, which is centered around moving the relationship forward with the site visitor. Build your site around what information your users want and what you want them to do.Bank of America allows its visitors the convenience of online banking. Primary actionGoogle, although they are doing a ton more now, are still primarily a search engine.
At the end of the session, have a plan to better serve your site visitors. Give them the unexpected.
This is not a ‘dabble’ philosophy. A categorization plan involves organization. It involves content tracking and management.
Older quote from Gerry McGovern, web content management guru. New book focuses on fulfilling user needs. Understand what a user wants and how you can solve their problem.You heard this yesterday from Jim Kane. It’s not about you. It’s about what you can do for them.New Thinking: weekly newsletter from Gerry.
I don’t like showing bad examples in higher education, but you need to see the progression.COCC: dead end. You got your information and that’s about it. Now use your back button if you want moreTTU: Too many options. They categorize the links well, but this feels like yahoo’s home page. Categorized, but throws everything at the user.DU: Focus on actions, then on secondary options.
You have categorization in place. It’s now time to know what the next steps are for the users. You’ve seen examples where we are pulling in related content and navigation. How do we know.We go to our analytics
They are looking for relevance. Hopefully, they are coming from some sort of push marketing, so they are driven to do something, but you can’t control that. Your job is to move the relationship forward.
Content is not king, the USER is. They choose when to hang up on you. Your job is to engage them. Go the extra mile to fulfill their needs.
#1 goal is to make sure the primary actions are fulfilled.If they are fulfilled, what do they do after completion?If they aren’t fulfilled, what are they doing instead of completing the action?
Look for your most popular pages and paths to determine where your users are spending time.Track your actions as goals, then see the paths and the bounce rates from these pages. Let them tell you what your users are doing after they complete a big action.What labels are site visitors using to find content on your site?
Next step navigation is relational.Every content element needs a homeEvery content element needs a navigation strategy
Start with the obvious. Be consistentTrain authorsCentralize content categorization process
Navigation is business relatedLinks are business relatedNews is business related
We use Excel to do this, but content management systems allow this as well. Focus on every piece of content you manageProbably one person in charge of this per site.
Use this as meta information for pages as well. - Use RSS for news and events, and profiles- Automate your page templates to pull these in.
Several entry points and content types for Campus Life.Events, photos/features, base content, actions…all related
On the home page, integration of social content. Use tagging to take this one step further to mix this throughout the site.
Build a platform to allow for secondary navigation and features
Content is only half of the story. As you look at design for web in higher education, it focuses on flexibility
Know what you have to put on the page. Break pages up into types and allow flexible elements to grow the closer to the top of the site.