2. Objective
• SEARCH MORE EFFICIENTLY
• GET BETTER RESULT
• KNOW WHERE YOU LOOK
• UNDERSTAND WHAT YOU'RE SEARCH MEAN
3. SEARCH SKILLS
To get the best out of online databases and search engines,
improving your search skills can help you to:
• Narrow down search results when a large amount of information is
available
• Extract only the most relevant information
• Explore different aspects of a topic
• Make your search more efficient and save time
4. SEARCH ENGINE OPTIMIZATION (SEO)
is the process of increasing the quality and quantity of website traffic by increasing the
visibility of a website or a web page to users of a web search engine.
SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and
excludes direct traffic/visitors and the purchase of paid placement.
SEO may target different kinds of searches, including image search, video search, academic
search,news search, and industry-specific vertical search engines.
Optimizing a website may involve editing its content, adding content, and modifying HTML and
associated coding to both increase its relevance to specific keywords and remove barriers to the
indexing activities of search engines like Google, Yahoo etc.[citation needed] Promoting a site to
increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile
search had surpassed desktop search.
5. As an Internet marketing strategy, SEO considers how search engines work,
the computer-programmed algorithms that dictate search engine behavior,
what people search for, the actual search terms or keywords typed into
search engines, and which search engines are preferred by their targeted
audience. SEO is performed because a website will receive more visitors
from a search engine the higher the website ranks in the search engine
results page (SERP). These visitors can then be converted into customers.
SEO differs from local search engine optimization in that the latter is
focused on optimizing a business' online presence so that its web pages will
be displayed by search engines when a user enters a local search for its
products or services. The former instead is more focused on national or
international searches.
6. SEARCH ENGINES
At the top of any page on your browser (the window that you open to use the internet), type
the phrase
• “search engines” into the Search Bar to attain access to several
different internet sites that specifically aid in searching.
Select a search engine.
• Google.
• Ask.
• Bing.
• Dogpile.
• DuckDuckGo.
• Yahoo.
• Etc.
7. Keyword Search
• A Keyword search looks for words anywhere in the record.
Keyword searches are a good substitute for a subject search when
you do not know the standard subject heading. Keyword may also
be used as a substitute for a title or author search when you have
incomplete title or author information. You may also use the
Guided Keyword search option to combine search elements, group
terms, or select indexes or fields to be searched.
8. 5 tips for Helping You Choose the right
keywords
• THINK LIKE A CUSTOMER
• STUDY THE COMPETITION
• UNDERSTAND THE LONG TAIL KEYWORD.
• USE KEYWORD RESEARCH TOOLS
• ANALYZE THE RESULTS.
9. PLAN YOUR SEARCH
• This process can be broken down into 5 common steps known
as SKILL:
• Summaries your topic in one or two sentences
• Keywords and phrases need to be highlighted
• Identify synonyms/ alternative terms and variant spellings
• Link your keywords and phrases
• Locate your information Locate your information
10. 7 Reasons Why Research Is Important
• A Tool for Building Knowledge and for Facilitating Learning
• Means to Understand Various Issues and Increase Public Awareness
• An Aid to Business Success
• A Way to Prove Lies and to Support Truths
• Means to Find, Gauge, and Seize Opportunities
• A Seed to Love Reading, Writing, Analyzing, and Sharing Valuable
Information
• Nourishment and Exercise for the Mind
11. Boolean operators
• They connect your search words together to either narrow or broaden
your set of results.
• The three basic Boolean operators are: AND, OR, and NOT
• Why use Boolean operators?
• To focus a search, particularly when your topic contains multiple search
terms.
• To connect various pieces of information to find exactly what you're
looking for.
• Example:
second creation (title) AND Wilmot and Campbell (author) AND 2000
(year)
12. USING AND
• Use AND in a search to:
• narrow your results
• tell the database that ALL search terms must be present in the
resulting records
• example: cloning AND humans AND ethics
• The purple triangle in the middle of the Venn diagram below
represents the result set for this search. It is a small set using
AND, the combination of all three search words.
13. USING OR
• Use OR in a search to:
• connect two or more similar concepts (synonyms)
• broaden your results, telling the database that ANY of your search
terms can be present in the resulting records
• example: cloning OR genetics OR reproduction
• All three circles represent the result set for this search. It is a big
set because any of those words are valid using the OR operator.
14. USING NOT
• Use NOT in a search to:
• exclude words from your search
• narrow your search, telling the database to ignore concepts that
may be implied by your search terms
• example: cloning NOT sheep
15. HOW TO SEARCH ON JOB
• Newspaper
• Network
• Events
• CV resume
• Internet(websites) : career builder, Dice, glassdoor, Google,
Idealist, Indeed, linkedin, link up, upwork, ziprecruirter.
16. How to search on people
Pipl
GoogleGroups
TruePeopleSearch
FindPeopleSearch
PeekYou
Classmates
FamilyTreeNow ,TinEye ,Google, zaba
USA .gov
Facebook
LinkedIn
17. How to search on company
• Linkedin
• facebook
• CorPOrate in information
• Aeroleads
• Reuters
• Glassdoor
18. How to search on information
• Literature searches
• Talking with people
• Personal interveiws
• Telephone surveys
• Mail surveys
• Aol. Com
• Library
• Books
• Newspaper
19.
20. How to filter of database
• Excel
• Ms excel
• Access
• Ms access
• Query
• Stack overflow
• Firebase realtime
• Listview
• Django
• Fire base
• Form
• Sql server profiler
21. Search Tips to Use Google More Efficiently
• Millions of people use Google search every day for a variety of
reasons. Students use it for school, business people use it for
research, and millions more use it for entertainment. But most
people may not be using Google search to its full potential.
• Want to use Google search more efficiently and get the search
results you want quickly? Here are 20 Google search tips and tricks
to maximize your search efficiency:
22. 1. USE THE TABS
2. USE QUOTES
3. USE A HYPHEN TO EXCLUDE WORDS
4. USE A COLON TO SEARCH SPECIFIC SITES
5. FIND A PAGE THAT LINKS TO ANOTHER PAGE
6. USE THE ASTERISK WILDCARD
7. FIND SITES THAT ARE SIMILAR TO OTHER SITES
8. USE GOOGLE SEARCH TO DO MATH
9. SEARCH FOR MULTIPLE WORDS AT ONCE
10.SEARCH A RANGE OF NUMBERS
11.KEEP IT SIMPLE
12.GRADUALLY ADD SEARCH TERMS
13.USE WORDS THAT WEBSITES WOULD USE
14.USE IMPORTANT WORDS ONLY
15.GOOGLE SEARCH HAS SHORTCUTS
16.Spelling doesn’t necessarily matter
17.USE DESCRIPTIVE WORDS
18.FIND A SPECIFIC FILE
19.MONEY AND UNIT CONVERSIONS
20.TRACK YOUR PACKAGES
