The document discusses best practices for implementing a social media strategy, including creating accounts on Facebook, Twitter, Flickr, and YouTube. It provides guidance on customizing profiles and pages, adding dynamic content, and integrating social media platforms. The document also presents polling results on organizations' social media investments and recommends placing social media callouts on key webpages to drive engagement.

1. Best Practices in Social Media
Trends, Engagement Opportunities, and Implementation Strategies
Part Two: Implementing a Social Strategy
Eric Hodgson :: September 23, 2010

2. About Me
Find this presentation:
http://slideshare.net/ehodgso

3. Let’s Take a Poll
What is your resource investment in social
media:
a) An hour a week to research and
participate.
b) We’ve added it to some job descriptions.
c) We’re hiring a full time social media
specialist.

4. Implementing
Social Media
Photo by National Library NZ on The Commonsvia Flickr

5. Electronic Communications
email
.edu
social

6. Avatar
• Use a common element
– JPG, PNG, GIF
– Square
– Think small
– Be consistent

7. Facebook
• Create an account
• Set up a page
• Add dynamic content
• Create an FBML application

8. PROFILE PAGE GROUP
You begin the Best for vertical (one- Best for horizontal
conversation, and hope way) communication communication among
that others will chime in members
People can “friend” People can become People can become
you/your profile persona “fans” of your page “members” of your group
Limited direct messaging Unlimited direct Limited direct messaging
(20 recipients max) to messages to fans (5,000 recipients max) to
friends members
Can be customized with Can be customized with Cannot be customized
applications applications with applications
Monitor traffic based on Page administrators No access to statistics
activity and interaction have access to statistics and traffic
& traffic

9. Facebook.com/pages/create.php

10. Facebook.com/pages/create.php

11. Facebook.com/pages/create.php

12. http://www.facebook.com/apps/application.php?id=4949752878

13. http://www.facebook.com/Harvard?ref=ts

14. http://www.facebook.com/pages/Doane-College-Homecoming/

15. Twitter
• Create an account
• Customize the page
• Add dynamic content
• Connect to Facebook

16. https://twitter.com/signup

17. https://twitter.com/settings/profile

18. https://twitter.com/settings/design

19. https://twitter.com/settings/design

20. Twitter.com/universityofga/

21. http://twitterfeed.com/feed/newuser

22. Twitter.com/ucdavis

23. http://apps.facebook.com/twitter/

24. Flickr
• Create an account
• Organize photos with sets
• Connect to Facebook

25. http://www.flickr.com/configurator/

26. http://www.flickr.com/photos/universityofthepacific/

27. http://apps.facebook.com/twitter/

28. YouTube
• Create an account
• Set up a channel
• Connect to Facebook

29. http://www.youtube.com/user/sampleuniv

30. http://apps.facebook.com/twitter/

31. Integrating
Social Media
Photo by sgt fun via Flickr

32. Electronic Communications
email
.edu
social

33. Social Web Callouts
• BlueFuego research (3/09-6/10)
– Home, Admission, Alumni pages
• 85.7% of schools have SWC on one of these pages
(n=1,387)
• Grew from 20.4% at beginning of study
• Most links were to Facebook
http://www.slideshare.net/Bluefuego/social-web-callouts-in-higher-ed-15-months

34. http://www.iue.edu/

35. http://www.iue.edu/

36. Facebook.com/pages/create.php

37. http://twitter.com/goodies/widget_profile

38. http://www.flickr.com/badge.gne

39. http://www.youtube.com/custom_player

40. Find me
• Find this presentation:
http://slideshare.net/ehodgso
• Find me:
– twitter.com/ehodgso
– facebook.com/ehodgso
– eric-hodgson@uiowa.edu
• Find the UI:
– twitter.com/givetoiowa
– twitter.com/uiowaphil
– facebook.com/philwashere
– flickr.com/givetoiowa
– vimeo.com/givetoiowa
– youtube.com/givetoiowa