SlideShare a Scribd company logo
 SEO used to be:
 Link building
 Link buying
 Link creation
 And heavily keyworded garbage
content
The days the music died.
 Sites that offer consistent, quality content
won’t be affected by the Panda filters.
 Don’t keyword “stuff,” don’t buy
links, don’t deliberately create duplicate
content.
 How do you create “quality content?”
 What keywords should you use?
 How do you correctly disperse your
keywords throughout your content?
 Curation is still okay…duplication of copy
is not.
 Consider your end goal – what does your
audience want to read? What are they
searching for, specifically?
 Add your own voice and personality to
your curation.
Low hanging fruit (sort by clicks):
People are being served results that are not ours
(sort by impressions):
Remember, Panda says,
“NO keyword stuffing!”
This is bad.
This is
perfect.
http://moz.com/learn/seo/on-page-
factors
Make Google do the hard work for you…
Type two related search
terms
Select them both
Hold down CTRL while
dragging down
Instant keyword mania
 Title tags
› 70 characters or less
 Meta descriptions
› 160 characters or less
 Submit sitemap to Google
› Any time your site changes
 HIPAA
› Protects patient privacy
› First name, last initial
› No defining details
› Patients are allowed to share, we are not
 Stark Law/Anti-Kickback/Sunshine Act
› Prohibits incentives in regard to patients and
referrals
 Moz.com’s On-Page SEO Guide
› http://moz.com/learn/seo/on-page-factors
 Help With Search Operators
› https://support.google.com/websearch/answer/136861?hl=en
› http://www.googleguide.com/advanced_operators.html#cache
 Google Analytics
› http://www.google.com/analytics/
 Google Webmasters Tools
› https://www.google.com/webmasters
 Google Docs Keyword Report
› http://01100111011001010110010101101011.co.uk/2013/05/finding-more-
guest-post-opportunities/
Seo and the Medical Writer

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Seo and the Medical Writer

  • 1.
  • 2.  SEO used to be:  Link building  Link buying  Link creation  And heavily keyworded garbage content
  • 3. The days the music died.
  • 4.
  • 5.  Sites that offer consistent, quality content won’t be affected by the Panda filters.  Don’t keyword “stuff,” don’t buy links, don’t deliberately create duplicate content.
  • 6.  How do you create “quality content?”  What keywords should you use?  How do you correctly disperse your keywords throughout your content?
  • 7.  Curation is still okay…duplication of copy is not.  Consider your end goal – what does your audience want to read? What are they searching for, specifically?  Add your own voice and personality to your curation.
  • 8. Low hanging fruit (sort by clicks):
  • 9. People are being served results that are not ours (sort by impressions):
  • 10.
  • 11.
  • 12.
  • 13. Remember, Panda says, “NO keyword stuffing!” This is bad.
  • 15. Make Google do the hard work for you…
  • 16.
  • 17.
  • 18.
  • 19. Type two related search terms Select them both Hold down CTRL while dragging down Instant keyword mania
  • 20.
  • 21.
  • 22.  Title tags › 70 characters or less  Meta descriptions › 160 characters or less  Submit sitemap to Google › Any time your site changes
  • 23.
  • 24.
  • 25.  HIPAA › Protects patient privacy › First name, last initial › No defining details › Patients are allowed to share, we are not  Stark Law/Anti-Kickback/Sunshine Act › Prohibits incentives in regard to patients and referrals
  • 26.  Moz.com’s On-Page SEO Guide › http://moz.com/learn/seo/on-page-factors  Help With Search Operators › https://support.google.com/websearch/answer/136861?hl=en › http://www.googleguide.com/advanced_operators.html#cache  Google Analytics › http://www.google.com/analytics/  Google Webmasters Tools › https://www.google.com/webmasters  Google Docs Keyword Report › http://01100111011001010110010101101011.co.uk/2013/05/finding-more- guest-post-opportunities/