This document discusses tracking the effectiveness of social media marketing efforts. It begins by asking where readers currently stand on tracking their social media efforts. It then discusses setting a social media strategy and tracking accounts and conversations across different social media platforms like Twitter, blogs, and Foursquare. Monitoring for connections on social media is also presented as important for tracking effectiveness. The document provides examples of tools that can be used for social media tracking and monitoring.

1. Tracking the Effectiveness of Your Social Media Marketing Efforts Eric Hodgson :: August 9, 2011

2. About Me Find this presentation: http://slideshare.net/ehodgso

3. Let’s take a poll Where do you currently stand on tracking your social media efforts? We know when, where, how, and who We have a strategy, but are looking for the correct tools We track a few things, but have no idea what we’re doing overall Our toe is in the water. Tracking is our next step

4. Social Strategy

5. Online Strategy email .edu social

6. Social Landscape

7. Social Media Stages

8. Tracking

15. Twitter Tracking

16. Social Media Stages What about the conversations you’re missing?

17. Monitoring

18. Web and Blogs

19. Twitter and Foursquare

20. TweetDeck

21. Addict-o-matic

22. Summary Set your social strategy Track your accounts Monitor for connections

23. Thank you for your participation! Questions? Eric Hodgson University of Iowa Foundation eric-hodgson@uiowa.edu @ehodgso Thank you for your participation!