The document summarizes key points from a presentation about using websites and the web effectively for college advancement and communications. It discusses how websites should be built for visitors and serve a purpose. It also outlines principles for understanding audiences and their needs, preferences, and timetables for receiving information. Elements of an effective push-to-web strategy are identified as mission, planning, branding, publications, advertising, media, and direct communications. Specific content opportunities for a push-to-web strategy are also listed.

1. Web As The Hub Independent College Advancement Associates - Summer Conference Eric Hodgson July 26, 2007

5. “ The Web is a selfish place. People don't have time. They scan pages looking for something specific. Most people have absolutely no interest in links such as "What We Do" and "Who We Are". They only care about what you can do for them. ” Gerry McGovern

6. Key Takeaway from Today: Communicate with your audiences when, how, and where they want to be communicated with

7. It’s Been Building…

10. Technology Brings Geography to Zero

13. Alumni Communications 17% of the alumni clubs have a blog, listserv or other Internet communication vehicle to promote interaction and communications among alumni Source : College Alumni Relations Benchmarks - Primary Research Group

17. Elements of a Push-to-Web Strategy Mission Planning BRAND } WWW Pubs Ads Media Direct

28. Let’s take some questions ?