Communicating with prospective students, current students, and alumni has become a full-time, multi-media job, and your current web site is one-dimensional for ongoing conversations. Facebook, twitter, flickr and YouTube are the places your audience goes to learn about everything, including you. Haven’t become an active participant in social media yet? During this two-part series, we will look at the right way to get started, using examples in admissions, student services, alumni relations, and individual academic departments.
Considerations for Interacting with Detractors on Your Social Media PropertiesUNECE Statistics
This is the presentation by Stephen Buckner (U.S. Census Bureau) made at the Work Session on the Communication of Statistics 2011 (organized by the United Nations Economic Commission for Europe).
You can download all papers and presentations from the work session at http://live.unece.org/stats/documents/2011.06.dissemination.html
New approaches to research in a digital agePaul Bradshaw
Presentation on how to use networked digital technologies in research based on the author's experiences with a number of projects (all linked) (originally made to the Association of Journalism Educators)
Considerations for Interacting with Detractors on Your Social Media PropertiesUNECE Statistics
This is the presentation by Stephen Buckner (U.S. Census Bureau) made at the Work Session on the Communication of Statistics 2011 (organized by the United Nations Economic Commission for Europe).
You can download all papers and presentations from the work session at http://live.unece.org/stats/documents/2011.06.dissemination.html
New approaches to research in a digital agePaul Bradshaw
Presentation on how to use networked digital technologies in research based on the author's experiences with a number of projects (all linked) (originally made to the Association of Journalism Educators)
2014 TheNextWeb-Mapping connections with NodeXLMarc Smith
Slides from a talk at the 2014 TheNextWeb in Amsterdam.
NodeXL social media network analysis of Twitter reveals six common structures in Twitter networks.
Science and Social Media: The Importance of Being OnlineChristie Wilcox
This powerpoint was a part of a 2 hour workshop on social networking for scientists that was given at the 2012 NIH, NIGMS Fourth Biennial National IDeA Symposium of Biomedical Research Excellence (NISBRE).
Think Link: Network Insights with No Programming SkillsMarc Smith
Networks are everywhere, but the tools for end users to access, analyze, visualize and share insights into connected structures have been absent. NodeXL, the network overview discovery and exploration add-in for Excel makes network analysis as easy as making a pie chart.
2015 #MMeasure-Marc Smith-NodeXL Mapping social media using social network ma...Marc Smith
Networks are a powerful way to understand social media.
This talk reviews the ways the NodeXL application can be used to reveal the social media networks structures around topics.
Delivered as part of the "Scribbling on the job - effective writing for librarians" at Leeds Metropolitan University on 29th April 2010.
* Several slides based on ideas from a presentation by Gareth Johnson "Confessions & Lamentations" - http://www.slideshare.net/GazJJohnson/ukoln-march2010confessions
Raffael Heiss - Social Media & Political Campaigning: What Drives User Engage...Babel Guide
Summary: Social media have evolved as a key territory for modern political campaigning. Political actors (candidates and parties) operating in this territory have to adjust their communication strategies to a new logic, allowing citizen to directly engage with and respond to political actors’ messages. Research in political campaigning has identified different context and content factors which drive or dampen user responses (likes, shares, comments). I will discuss key findings of these studies and present an example study conducted in Austria.
2014 TheNextWeb-Mapping connections with NodeXLMarc Smith
Slides from a talk at the 2014 TheNextWeb in Amsterdam.
NodeXL social media network analysis of Twitter reveals six common structures in Twitter networks.
Science and Social Media: The Importance of Being OnlineChristie Wilcox
This powerpoint was a part of a 2 hour workshop on social networking for scientists that was given at the 2012 NIH, NIGMS Fourth Biennial National IDeA Symposium of Biomedical Research Excellence (NISBRE).
Think Link: Network Insights with No Programming SkillsMarc Smith
Networks are everywhere, but the tools for end users to access, analyze, visualize and share insights into connected structures have been absent. NodeXL, the network overview discovery and exploration add-in for Excel makes network analysis as easy as making a pie chart.
2015 #MMeasure-Marc Smith-NodeXL Mapping social media using social network ma...Marc Smith
Networks are a powerful way to understand social media.
This talk reviews the ways the NodeXL application can be used to reveal the social media networks structures around topics.
Delivered as part of the "Scribbling on the job - effective writing for librarians" at Leeds Metropolitan University on 29th April 2010.
* Several slides based on ideas from a presentation by Gareth Johnson "Confessions & Lamentations" - http://www.slideshare.net/GazJJohnson/ukoln-march2010confessions
Raffael Heiss - Social Media & Political Campaigning: What Drives User Engage...Babel Guide
Summary: Social media have evolved as a key territory for modern political campaigning. Political actors (candidates and parties) operating in this territory have to adjust their communication strategies to a new logic, allowing citizen to directly engage with and respond to political actors’ messages. Research in political campaigning has identified different context and content factors which drive or dampen user responses (likes, shares, comments). I will discuss key findings of these studies and present an example study conducted in Austria.
Overview for librarians seeking to understand and measure the use of social media in their libraries : delivered at Online Conference, London Olympia, 1 Dec. 2010.
The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011
Social Networks and International EducationGene Begin
An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.
Understanding the Engagement Factor: Using Social Media FirstGiving
Social media is all about engagement. This slide deck walks you through best social media practices, how to increase social media channel involvement, how to create unique value for your fans on each channel, and a sample social media content calendar.
Social Media Branding and Engagement for Nonprofit Arts OrganizationsDebra Askanase
A comprehensive overview of social media for the nonprofit arts organization. This presentation introduces the topics of listening, social media strategy, online fundraising and key social media platforms. The slideshow also offers screenshots of performing arts organizations who blog, utilize Twitter, upload photos and share video, and use Facebook.
Ideas and examples of using social media inside an organization as well as to engage the general public. Presented in May and June 2010 at conferences by eXtension.org staff.
Friends, Followers & Feedback: Social Media Policies and Evaluation.
Nicole Drake and Katie Urban's presentation from the 2010 Ontario Museum Association Conference in Toronto.
Finding What You Are Looking For: Understanding Analytics StrategyEric Hodgson
We hear it far too many times. "What does the data tell us?" Unfortunately, this happens too late in the process for us to know what to look for, and better yet, how to react once we find the data. The first step in any project starts with planning, including analytics.
During this session, we will outline the analytics planning process, including goal setting, audience analysis, baselining, and decision making. We will review the tools and platforms that can help as well.
In the end, we are making educated decisions to save on resources, exceed goals, and prepare for the next project.
We look at the change in health care to consumerism, the battlefields to win, and how to create an effective digital marketing plan to reach new audiences.
Students and Social Media: Current Uses and Emerging PracticesEric Hodgson
As our student (prospective and current) population continues to use social media sites to communicate with each other, it’s important to know what works and what doesn’t when it comes to messages from the college or university. Find out firsthand what works and what is on the horizon. During this session, we will cover how Facebook is working for students, as well as how mobile devices and location- based tools will work for student communication.
Institutional websites today rarely lack in content. But our sites are so big that even the greatest content can quickly get lost in long navigation lists and buried pages.
What can you do to make sure the most important actions, stories, and information for your users are at their fingertips?
Discuss how to extend the exposure of actions, news, profiles, and social content throughout your site by naturally including the next steps users should take to stay on the site. We will cover:
- Identifying primary and secondary content - Building a content categorization strategy
- Understanding content types
- Designing a page to promote action and stickiness
By the end of the session, you will know how to flatten your site to give a visitor a more robust experience.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Group Presentation 2 Economics.Ariana Buscigliopptx
Best Practices in Social Media: Part I
1. Best Practices in Social Media Trends, Engagement Opportunities, and Implementation Strategies Part One: Building a Social Strategy Eric Hodgson :: August 26, 2010
9. PROFILE PAGE GROUP You begin the conversation, and hope that others will chime in Best for vertical (one-way) communication Best for horizontal communication among members People can “friend” you/your profile persona People can become “fans” of your page People can become “members” of your group Limited direct messaging (20 recipients max) to friends Unlimited direct messages to fans Limited direct messaging (5,000 recipients max) to members Can be customized with applications Can be customized with applications Cannot be customized with applications Monitor traffic based on activity and interaction Page administrators have access to statistics & traffic No access to statistics and traffic
10. My network My network # - hashtags (the secret to searchable content) Retweet Syndication Push to web Twitter.com/marymount_admit/
Online higher ed marketing for 10 years Web Content Manager at UI Foundation, overseeing web, email, and social content How I define social media - two-way real-time communication - user-generated content - platform for push to web Sites we’ll focus on: - facebook - twitter - flickr - youtube/vimeo - because of the broad audience, we’ll acknowledge linkedin, plaxo, etc, but not dive into them.
Lack of expertise: there is a lot of staff time to stay on top of social media trends. - A little education goes a long way in making the most of the time. Difficult to show ROI: Social media is free, but the time invested and extending the brand doesn’t necessarily equal more students, more use of campus services, or more alumni memberships. - Set goals that are measurable. Use the tool to promote and supplement other efforts “ I’m drinking coffee” perception: Is this a serious communication tool? 80% of all twitter accounts are abandoned after less than 5 posts - Tools like tweetdeck allow you to not only participate, but monitor activity regarding search terms. Your participation isn’t the only social activity happening for your institution - 110M users on twitter; 500M users on facebook
It’s where they are…all day and everywhere. - 50% of facebook users visit the site at least once per day - mobile access to facebook has surpassed land-based activity More open access - research on prospects, students, and alumni is open based on permissions More opt-in for your users - judge prospects and alumni by how much they participate. - pick out some of your top prospects by how they engage
.edu is still number one source of information. This should be the medium for new content Email is the big drive to web activity. Actions for emails are generally completed online, driving traffic to the site - You can get to the point in an email and let the web do the heavy lifting - continue to drive traffic to social site engagement Social media serves two key purposes: - Drive people to the site through content aggregation - Engage audience members and expand/continue conversations Size of these circles shows resource dedication. Spend your time perfecting your site.
Set up a committee - Identify content experts more than social experts - Small enough committee to steer…this medium moves quickly Set goals, then tactics - It’s more important to identify social strategies rather than facebook strategies. Facebook won’t be around forever - The goal is not to get on facebook or set up a twitter account Understand the medium - Shorten content approvals and focus on content reuse - Empower authors to react and engage - One post won’t change the world
1% of all time on the internet is spent on Facebook 2 nd most visited web site (twitter is 12 th ) Over 900 million photos uploaded monthly 10 million videos uploaded monthly 50% of registered users come to the site every day
Hashtags: searchable terms/keywords. Establish a shortlist of common tags, based on events or areas Twitter is good for overall campus messages (news releases), but is great when it is departmental - Participation is key…have conversations on twitter Balance your network of following versus followers, if you use this for more than
Posts from an RSS feed, nothing more. Notice the followers/following ratio
We’ll dive into each of these. Know who visits, what they want, how you can give it to them, and determine what’s working
Their goal is to find information. Your goal is to move the relationship forward. Information: - RSS feeds - Content highlights Action: - Event registration - Online giving/registration - Time-sensitive Awareness: - Upcoming events - Campus highlights - News Engagement: - Wall posts promoting action - Replies to questions or posts from users - wall posts regarding public posts elsewhere - @ twitter posts
Conversations happening, lots of comments Who are your friends? - alumni - students - parents Audience dictates content and what works UI had record number enrollment this term, which put impact on our housing department. Facebook is where many of those fears for incoming students were lessened. They reached out to us on the housing facebook site.
Not a replacement for weak web content - But an aggregate of the good stuff Find connections/relationships with your campus partners Integrate with your site - We’ll talk a lot about this in Part II
Good push to web Content types: - conversations - news releases - department event/awareness promotion RT, @s, use as a communications tool Lists: organize the people you are following by their relationship with you. Think of them as groups
Flickr has two stages for universities - photo repository and sharing tool - Groups, allowing discussions, photo uploads, and maps - active participation Notice the URL…reserve your name
Vimeo: video repository with great privacy control - youtube versus vimeo - youtube has more people - vimeo has more control over embedding video Point Loma - have videos covering admission, branding, student services, academics - their video resource for the entire university - might be rogue videos out there, but this one stop covers the gamut
It takes a village to manage a social presence Empower with guidelines - basic publishing types - negative examples and how to respond (on the fly…don’t create a list. The first couple, react as a group) Find those closest to the audience, not those that are on Facebook the most Prepare for turnover and priority lowering - but you can’t lose momentum. Whatever content expectation you set, you have to keep at it - post at least once a week…if you go three weeks without, people think you disappeared.
The basics - Hits - Friends/followers/contacts - Contact points Set benchmarks - See what activity produces the most participation
Services - Hootsuite - Cotweet - tweetdeck - Involver - Radian6 - Wildfire - Viralheat - spredfast - bluefuego Campaigns Pricing - depends on number of campaigns, networks - basic metrics like engagement counts, tweet counts, keyword mentions, clickthroughs, influencers: $10-60/month - advanced metrics looking across social networks as a whole: $ 1000-10,000/year