The document discusses changing campus culture to successfully manage web content. It recommends establishing a web committee to set goals and priorities for key audiences. The committee should select a site maintenance model and three-year plan. Different organizational charts are presented, including a single source model and distributed authoring models with separate roles for managers, editors, and content owners. The key is understanding your organization and philosophy to select the right model. Authors need training on the site, architecture, tools, and policies to effectively create and maintain content.

1. Changing Campus Culture for Successful Web Content Eric Hodgson September 19, 2007

6. Key Takeaway from Today: Technology does not build a successful Web site … PEOPLE build a successful Web site

7. Start with Site Understanding

11. Separation of Presentation and Content RELATED LINKS IMAGE & CAPTION BODY PAGE TITLE CONTACT INFO

12. Technology ≠ Process

14. History of Site Maintenance Medium Context Content Site 1 Medium Context Content Site 2 Medium Context Content Site 4 Medium Context Content Site 3 Context Content Site 5 Medium Context Content Site 6

15. History of Site Maintenance - continued Serial Web Site Development Process Content Context Medium Writers and Site Stakeholders Designers and HTML Programmers IT and Server Support

16. History of Site Maintenance - continued Writers and Site Stakeholders Designers and HTML Programmers IT and Server Support Content Context Medium

17. Key Roles Web Committee Web Manager/Webmaster Web Editor Content Owners Web Developer Server Administrator Geek Factor 0% 100%

20. Let’s take some questions ?

21. Organizational Charts

31. New Role of ‘Author’

32. “ Your job is not to put content up on your Web site. Your job is to help your customers complete common tasks quickly and easily. That’s how you measure success.” Gerry McGovern

44. Let’s take some questions ?